Midea America Collaborates with Warner Bros-Discovery on Mini-Documentary "Project Homestead" to Enhance the Lives of Alaskan Residents in Need

Rhea-AI Summary

Midea America has partnered with Warner Bros. Discovery to create a mini-documentary titled "Project Homestead." The film focuses on transforming Willow Ranch, a residential facility in Alaska, operated by Hope Community Resources, into a more energy-efficient home.

The renovation included the installation of Midea's advanced cold-climate heat pump system, which demonstrated remarkable efficiency even at -15°F. The effort aims to provide a sustainable living environment for the residents, who face various health challenges.

Hosted by Jeff Thorman, the documentary underscores Midea's commitment to innovation and energy efficiency. Production units of the heat pump system will be available in the summer of 2024.

Positive

• Midea showcased the efficiency of its cold-climate heat pump system, which performed at 118% of rated capacity even at -15°F.
• The project highlights Midea's commitment to making energy-efficient technology accessible to all communities.
• The renovation provided a life-changing upgrade for the residents of Willow Ranch.
• Production units of Midea's innovative heat pump system will be available in the summer of 2024, opening new markets.
• Collaboration with Warner Bros. Discovery boosts brand visibility and credibility.

Negative

• No immediate financial gain or revenue figures are presented, making the project's financial impact uncertain.
• The press release lacks specific details on cost savings or long-term financial benefits for Midea.
• Potential high costs associated with the renovation might not yield proportional returns.

The Mini-Doc Showcases Midea's Cold-Climate Heat Pump System and the Transformation of a Residential Facility in Alaska

LOUISVILLE, Ky., May 21, 2024 /PRNewswire/ -- Midea America, in collaboration with Warner Bros. Discovery, is proud to present "Project Homestead," an inspirational mini-documentary showcasing the transformative renovation of Willow Ranch. Willow Ranch is a residential facility near Willow, Alaska operated by Hope Community Resources, the foremost provider of support services to adults with intellectual and developmental disabilities, traumatic brain injuries, mental health challenges and complex medical conditions in Alaska. Project Homestead highlights the installation of various Midea home appliances and its innovative, energy-efficient, cold-climate heat pump system, which will provide a warm haven for a deserving household for years to come.

To watch the mini-documentary, please follow this link.

An Inside Look into Project Homestead
In this heartwarming film, viewers will witness the transformation of a house on the Willow Ranch property, home to four residents supported by Hope Community Resources. The collaborative efforts of Midea, Warner Bros. Discovery, Hope Community Resources, local contractors and volunteers provided a life-changing, all-expense-paid home renovation. Willow, Alaska, with its extreme climate, serves as the perfect backdrop for this project, underlining the importance of warm, energy-efficient living environments. Midea was thrilled to be involved in this project to showcase its desire to make energy-efficient heat pump technology more accessible across all communities.

Hosted by Jeff Thorman, seasoned general contractor and the face of Home RenoVision DIY, the film explores how home renovation can positively impact the lives of people in need.

"I am thoroughly impressed with the exceptional performance of Midea's cold-climate heat pump system, especially in the challenging harsh winter conditions of Alaska," expressed Jeff Thorman. "Having been in the home renovation industry for 25 years, I have a deep appreciation for innovative technologies that not only provide essential comforts but do so in an energy-efficient and cost-effective manner. Midea's system is a testament to what modern engineering can achieve – delivering reliable heating even in extreme cold, which is a game-changer for regions like Alaska."

Midea's Heat Pump System
Midea's cold-climate heat pump system can deliver efficient heating and cooling in all American climates, even northern regions during harsh winters. While heat pumps historically have a reputation for underperforming in temperatures below 40 degrees Fahrenheit, in recent lab testing sanctioned by the U.S. Department of Energy as part of its Cold Climate Heat Pump Technology Challenge, Midea's cold-climate heat pump system achieved 118% of rated capacity heating output at -15 degrees Fahrenheit – debunking the myth that heat pumps only work in mild climates and proving that heat pumps are the HVAC systems of the future, everywhere. This also comes at a time of extreme demand for cost-effective and energy-efficient options, with the supply and transportation costs of fossil fuel in Alaska continuing to rise.

"Midea is at the forefront of heat pump innovation, designing contractor and user-friendly systems that are making this modern technology accessible for all," said David Rames, Senior Product Manager, Midea America Corp. "Our commitment to innovation and diverse solutions reflects our dedication to making a positive impact on everyone who needs high performing, highly efficient comfort solutions. The efficacy of our heat pump system in Alaska – especially for residents in need – is the ultimate proof and something in which we take immense pride."

Production units of Midea's forthcoming cold-climate heat pump system are slated to be available in the summer of 2024.

Additional Midea Appliances
Beyond the Midea cold-climate heat pump system, the renovation also featured the installation of other Midea home products and technologies intended to enhance the comfort and well-being of the residents: a refrigerator, air fryer and oven. Midea's SmartHome application and technology will also allow Hope Community Resources to control and monitor operation remotely and provide useful information regarding usage, condition and energy consumption.

For more information, please visit midea.com/us.

ABOUT MIDEA AMERICA
Midea America Corp. is the U.S. subsidiary of Midea Group Co., Ltd., a publicly listed, Fortune 500 company and the world's leading manufacturer of home appliances. Midea America Corp. is headquartered in Parsippany, NJ and has a Research and Development Center in Louisville, Kentucky. With more than 150,000 employees and presence in over 195 countries, Midea's products touch the lives of millions of families through air treatment, refrigeration, laundry, small and large kitchen appliances, water appliances, floor care and lighting.

ABOUT WARNER BROS. DISCOVERY

Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, Max, discovery+, CNN, DC, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Pictures Animation, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.

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SOURCE Midea

FAQ

What is Project Homestead?

Project Homestead is a mini-documentary showcasing the renovation of Willow Ranch in Alaska with Midea's energy-efficient heat pump system.

When will Midea's cold-climate heat pump system be available?

Production units of Midea's cold-climate heat pump system will be available in the summer of 2024.

What unique feature does Midea's cold-climate heat pump system offer?

Midea's cold-climate heat pump system can deliver efficient heating at extreme temperatures, even at -15°F.

Who hosted the Project Homestead mini-documentary?

The mini-documentary was hosted by Jeff Thorman, a seasoned general contractor.

Which company collaborated with Midea America on Project Homestead?

Warner Bros. Discovery collaborated with Midea America on Project Homestead.