Sports.com and Lottery.com Head to Toronto as Callum Ilott and Louis Foster Prepare for Final Street Battle of 2025
SEGG Media Corporation (NASDAQ: SEGG) announced that its sponsored drivers, Callum Ilott and Louis Foster, will compete in the 2025 Ontario Honda Dealers Indy Toronto, the final street course of the 2025 NTT INDYCAR SERIES. The event takes place at the challenging 2.874 km Exhibition Place circuit.
Louis Foster enters the race following strong performances at Iowa, maintaining a 12.5 qualifying average in a 27-car field. Meanwhile, Callum Ilott aims to improve upon his previous best Toronto finish of P14. The company also announced that Marc Bircham, Director of Sports.com and Head of Global Motorsport Strategy for Lottery.com, will attend the race.
This event follows SEGG Media's recent acquisition of Veloce and Quadrant, and their partnership with the Kerala Super League, marking significant strategic expansion for the company.
SEGG Media Corporation (NASDAQ: SEGG) ha annunciato che i suoi piloti sponsorizzati, Callum Ilott e Louis Foster, parteciperanno all'Indy Toronto 2025 Ontario Honda Dealers, l'ultimo circuito cittadino della stagione 2025 della NTT INDYCAR SERIES. L'evento si svolgerà sul impegnativo circuito Exhibition Place di 2,874 km.
Louis Foster arriva alla gara dopo ottime prestazioni a Iowa, mantenendo una media di qualificazione di 12,5 in un campo di 27 piloti. Nel frattempo, Callum Ilott punta a migliorare il suo miglior risultato precedente a Toronto, che è stato il 14° posto. La società ha inoltre annunciato che Marc Bircham, Direttore di Sports.com e Responsabile della Strategia Globale Motorsport per Lottery.com, sarà presente alla gara.
Questo evento segue la recente acquisizione di Veloce e Quadrant da parte di SEGG Media e la loro collaborazione con la Kerala Super League, segnando una significativa espansione strategica per l'azienda.
SEGG Media Corporation (NASDAQ: SEGG) anunció que sus pilotos patrocinados, Callum Ilott y Louis Foster, competirán en el Ontario Honda Dealers Indy Toronto 2025, el último circuito urbano de la temporada 2025 de la NTT INDYCAR SERIES. El evento tendrá lugar en el desafiante circuito Exhibition Place de 2,874 km.
Louis Foster llega a la carrera tras fuertes actuaciones en Iowa, manteniendo un promedio de clasificación de 12.5 en un campo de 27 pilotos. Mientras tanto, Callum Ilott busca mejorar su mejor resultado previo en Toronto, que fue el puesto 14. La compañía también anunció que Marc Bircham, Director de Sports.com y Jefe de Estrategia Global de Motorsport para Lottery.com, asistirá a la carrera.
Este evento sigue a la reciente adquisición de Veloce y Quadrant por parte de SEGG Media y su asociación con la Kerala Super League, marcando una expansión estratégica significativa para la empresa.
SEGG 미디어 코퍼레이션(NASDAQ: SEGG)은 자사가 후원하는 드라이버인 캘럼 일럿(Callum Ilott)과 루이스 포스터(Louis Foster)가 2025년 NTT INDYCAR 시리즈의 마지막 스트리트 코스인 2025 온타리오 혼다 딜러스 인디 토론토 대회에 출전한다고 발표했습니다. 이 경기는 도전적인 2.874km 전시회장 서킷에서 열립니다.
루이스 포스터는 아이오와에서 강력한 성적을 거둔 후 이번 경기에 임하며, 27명 출전 선수 중 예선 평균 12.5위를 유지하고 있습니다. 한편, 캘럼 일럿은 토론토에서의 개인 최고 성적인 14위를 뛰어넘는 성적을 목표로 하고 있습니다. 회사는 또한 Lottery.com의 Sports.com 이사이자 글로벌 모터스포츠 전략 책임자인 마크 버챰(Marc Bircham)이 경기에 참석할 것이라고 밝혔습니다.
이번 대회는 SEGG 미디어가 최근 Veloce와 Quadrant를 인수하고 Kerala 슈퍼리그와의 파트너십을 맺은 후 진행되는 것으로, 회사의 중요한 전략적 확장을 의미합니다.
SEGG Media Corporation (NASDAQ : SEGG) a annoncé que ses pilotes sponsorisés, Callum Ilott et Louis Foster, participeront à l'Ontario Honda Dealers Indy Toronto 2025, le dernier circuit urbain de la saison 2025 de la NTT INDYCAR SERIES. L'événement se déroulera sur le difficile circuit Exhibition Place de 2,874 km.
Louis Foster arrive à la course après de solides performances à Iowa, avec une moyenne de qualification de 12,5 dans un peloton de 27 pilotes. Pendant ce temps, Callum Ilott vise à améliorer sa meilleure performance précédente à Toronto, une 14e place. La société a également annoncé que Marc Bircham, directeur de Sports.com et responsable de la stratégie mondiale du sport automobile pour Lottery.com, assistera à la course.
Cette épreuve fait suite à la récente acquisition de Veloce et Quadrant par SEGG Media et à leur partenariat avec la Kerala Super League, marquant une expansion stratégique importante pour l'entreprise.
SEGG Media Corporation (NASDAQ: SEGG) gab bekannt, dass seine gesponserten Fahrer Callum Ilott und Louis Foster beim Ontario Honda Dealers Indy Toronto 2025, dem letzten Straßenkurs der NTT INDYCAR SERIES 2025, antreten werden. Die Veranstaltung findet auf dem anspruchsvollen 2,874 km langen Exhibition Place Circuit statt.
Louis Foster geht nach starken Leistungen in Iowa ins Rennen und hält einen Qualifikationsdurchschnitt von 12,5 in einem Feld von 27 Fahrern. Callum Ilott hingegen will sein bisher bestes Toronto-Ergebnis, Platz 14, verbessern. Das Unternehmen kündigte außerdem an, dass Marc Bircham, Direktor von Sports.com und Leiter der globalen Motorsportstrategie bei Lottery.com, das Rennen besuchen wird.
Diese Veranstaltung folgt auf die jüngste Übernahme von Veloce und Quadrant durch SEGG Media sowie deren Partnerschaft mit der Kerala Super League, was eine bedeutende strategische Erweiterung für das Unternehmen darstellt.
- Strategic acquisition of Veloce and Quadrant completed
- New partnership established with Kerala Super League
- Expanding brand presence through IndyCar racing exposure
- None.
A Media Snippet accompanying this announcement is available by clicking on this link.
SEGG Media targets momentum, exposure, and strategic expansion at iconic Canadian street circuit
TORONTO, July 18, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming, today announced that the Lottery.com and Sports.com-sponsored drivers will be competing in the 2025 Ontario Honda Dealers Indy Toronto. Drivers Callum Ilott and Louis Foster will represent the SEGG Media flagship brands at the iconic Canadian street circuit.
As the final street course of the 2025 NTT INDYCAR SERIES, Toronto presents one of the most technically demanding layouts on the calendar. Set around Exhibition Place, the bumpy 11-turn, 2.874 km circuit demands total focus and precision. With tight walls, limited overtaking zones, and strategy-defining fuel windows – made all the more critical by five additional laps this year – the race is renowned for both its difficulty and drama.
Louis Foster: “Consistency is king…”
Foster arrives in Toronto fresh from a standout performance at Iowa. As he previewed on his website, “Consistency is king for Foster in Iowa, Toronto next.” The 21-year-old qualified 12th and 16th across the Iowa races—maintaining a stellar 12.5 qualifying average in a 27-car field despite weather disruptions. After strong opening laps, a mid-race aero adjustment in Race 1 revitalized the #45 Droplight RLL Honda.
“It was good to get a good result on an oval… We were there on pace, on merit,” said Foster. “Not many drivers stayed consistent across both races, so I’m happy that we did. We fought hard for the positions we earned.”
Ilott Building Momentum
PREMA Racing’s Callum Ilott also returns to action with determination. He’s targeting a breakthrough result after several strong performances this season and is aiming to better his previous best Toronto finish of P14.
Strategic Presence on the Ground
SEGG Media Group is also proud to confirm that Marc Bircham, Director of Sports.com and Head of Global Motorsport Strategy for Lottery.com, will be attending the Toronto race in person. A former international footballer who played for Canada in 1999 and 2004 through a Canadian passport and his grandfather’s heritage, Bircham brings a unique connection to the country.
“Toronto is a historic race and a powerful platform for everything we stand for at SEGG – performance, development, and brand engagement,” said Bircham. “With Callum and Louis on the grid and our driver programme in motion, this weekend will be a catalyst for even bigger initiatives in 2026.”
A Milestone Week for SEGG Media
“It’s been a milestone week for SEGG Media,” said Matthew McGahan, Chairman of SEGG Media. “With the formal signing of our acquisition of Veloce and Quadrant, and the announcement of our partnership with the Kerala Super League, we’ve taken major strategic steps forward. To now cap the week off in Toronto with both Louis and Callum representing Sports.com and Lottery.com on the IndyCar stage is a proud moment for our group. This is exactly what SEGG Media stands for – growth, ambition, and elite performance.”
With on-car branding, social engagement, and global broadcast coverage, Sports.com and Lottery.com continue to leverage every opportunity on the IndyCar stage ahead of the next boundary-pushing chapter.
Toronto Race Schedule (ET)
Friday, July 18 – 3:00 – Free Practice 1
Saturday, July 19 – 10:30 – Free Practice 2 / 2:30 – Qualifying
Sunday, July 20 – 08:30 – Warm Up / 12:22 – Race Start
Event Info
Track Type: Street Circuit
Length: 2.874 km | 90 laps
Key Corners: Turn 3 braking zone (Lakeshore Blvd)
Strategy Factors: Limited overtaking, red flags, fuel-saving, pit timing
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
This press release was published by a CLEAR® Verified individual.
For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.
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