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UFC and Aires Tech have announced a multi-year global marketing partnership. Aires Tech, known for its EMF protection technology, will showcase its brand during UFC's major events, gaining visibility among more than 700 million fans across 170 countries.
Aires Tech will be featured prominently in UFC Pay Per View broadcasts and the UFC Live Weigh-In Show, along with producing original content for UFC's digital and social channels.
This partnership is expected to enhance Aires Tech's global reach, particularly among millennials, aligning with UFC's performance-focused audience. The collaboration kicks off at UFC 302: Makhachev vs. Poirier on June 1 in Newark, New Jersey.
American Aires (CSE: WIFI, OTCQB: AAIRF) reported a strong Q1 2024, with sales up 37% year-over-year (YoY) to $2.0 million despite traditionally soft consumer spending. Gross margin held steady at 60%. The cash balance grew significantly from $0.03 million in Q4 2023 to $2.3 million in Q1 2024, thanks to a $4 million oversubscribed financing in February 2024. Additional financing in May 2024 raised another $3.77 million.
Key highlights include a 47% YoY order volume increase in April 2024 and a 132% YoY increase to date in May 2024. However, costs rose: advertising and promotion expenses surged 63%, marketing expenses went up 27%, and the adjusted EBITDA loss widened by 38% to $876,897. The net loss for the quarter was $1.08 million, a 26% increase YoY.
The company plans to use the raised capital to enhance marketing partnerships, build brand awareness, and expand internationally, aiming for accelerated sales growth throughout the year.
American Aires announced the opening of a new international fulfillment center in Bardon Hill, UK. This move is part of their strategy to expand globally and improve customer service. The company recently reported a record annual order volume of $10.4 million for 2023, a 79% increase YoY. The new UK center will help Aires streamline logistics, offer faster fulfillment times, and improve local marketing ahead of the holiday season. The company anticipates that the new center will enhance sales conversions, replicating the success seen in other regions like Australia and Europe.
The UK center is strategically placed to leverage similarities in market dynamics with the US, Canada, and Australia. Aires' CEO, Josh Bruni, emphasized the importance of this expansion in boosting the company’s presence in the UK, which currently represents only 2% of its global order volumes. The center is expected to enhance customer trust and reduce customs-related delays, aiming for significant growth over the next 12-24 months.
American Aires CEO, Josh Bruni, will appear on Health Uncensored with Dr. Drew on FOX Business Network, showcasing the company's technology. Aires expects increased awareness and credibility through this exposure. Additionally, a partnership with Gold Standard Media aims to enhance investor interest in the US market.
American Aires Inc. expands its reach to US investors by listing on the OTCQB under the symbol AAIRF. The company aims to increase awareness and accessibility to its shares, enhancing liquidity and trading experience. The CEO, Josh Bruni, highlights recent achievements, such as a successful financing round, partnerships with prominent figures like UFC Star Maycee Barber and influencer Russell Brand, indicating confidence in generating value for shareholders.