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DoubleVerify (DV) has unveiled findings from its eighth annual Global Insights Report, highlighting the potential and challenges of retail media networks (RMNs) in digital advertising. The report analyzed over one trillion impressions from more than 2,000 brands across 100 markets. Key findings show that RMNs outperformed in terms of brand suitability and ad fraud, with fraud rates 31% lower and brand suitability violations 10% lower than DV benchmarks. However, RMNs have viewability issues, with a viewable rate 8% below the DV benchmark, particularly in Owned & Operated (O&O) inventory. Despite lower viewability, O&O inventory showed high engagement rates, 183% above DV's attention baseline. The report covers data from January to December 2023 and includes insights from a global survey of 1,000 advertisers.
DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, has announced a $150 million share repurchase program. Authorized by the Board of Directors, the program allows DV to buy back shares of its common stock using cash available on hand and future cash flows. The repurchases may occur via open market purchases under Rule 10b-18 and/or Rule 10b5-1 plans, adhering to applicable laws. The program doesn't mandate a specific number of shares to be repurchased and has no set time limit. As of March 31, 2024, DV had $302 million in cash and cash equivalents, with 172 million shares outstanding as of April 29, 2024.
DoubleVerify (NYSE: DV), a top software platform for digital media measurement, data, and analytics, announced that CEO Mark Zagorski and CFO Nicola Allais will participate in three upcoming investor conferences. These include the 52nd Annual J.P. Morgan Global Technology, Media, and Communications Conference on May 20, 2024, the Baird Global Consumer, Technology & Services Conference on June 4, 2024, and the William Blair 44th Annual Growth Stock Conference on June 5, 2024. Fireside chats will be held at these events, with live webcasts and archived replays available on DoubleVerify’s investor relations website.
DoubleVerify (DV) reported a 15% year-over-year revenue increase to $140.8 million for Q1 2024. Net income was $7.2 million with an adjusted EBITDA of $38.1 million. The company achieved 27% adjusted EBITDA margin, exceeding revenue guidance, and driving growth through core verification solutions, international expansions, and new partnerships.
DoubleVerify (DV) uncovered a new large-scale audio ad fraud scheme known as 'FM Scam' that spoofed over 500,000 devices, including smart speakers, during March 2024. This marks the second significant global scheme targeting audio spending after BeatSting. FM Scam involves fraudsters falsifying audio traffic using dedicated servers to blend invalid traffic with legitimate traffic. The impact analysis showed that the perpetrators generated up to 100 million ad requests monthly, defrauding advertisers and impacting quality audio sellers' yields. DV's Fraud Lab quickly detected and mitigated the attacks, utilizing AI-powered technology and human review.
