Welcome to our dedicated page for Heineken N.V. news (Ticker: $HEINY), a resource for investors and traders seeking the latest updates and insights on Heineken N.V. stock.
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Tonight, Heineken® celebrated thousands of 'real hardcore fans' by integrating their faces into the UEFA Champions League Final Trophy Lift confetti. This event marked the climax of Heineken®'s 'Cheers To The Real Hardcore Fans' 2024 campaign. Fans' selfies were used on biodegradable confetti, symbolizing fan inclusion. One lucky fan won tickets to the Final. The campaign showcased diverse, dedicated fans through various global initiatives, including transforming laundromats in Seoul and installing giant screens in Peru. Heineken® plans to continue celebrating fan inclusion in upcoming seasons.
Heineken Silver has announced a new collaboration with Marvel Studios, celebrating the release of 'Deadpool & Wolverine' on July 26, 2024. The campaign features Ryan Reynolds and Hugh Jackman and aims to emphasize the beer's less bitter taste. The promotion will include a television spot, in-store promotions, and extensive digital and social media support. Heineken Silver, a lighter beer with only 2.9 carbs and 95 calories, hopes to connect people by providing a less bitter experience. This partnership continues Heineken Silver's 'All The Taste, No Bitter Endings' campaign, following previous collaborations with Marvel Studios.
