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Lulus has announced a new collaboration with the clothing brand Boys Lie, introducing the 'Lulus Loves: Boys Lie' capsule collection. This exclusive collection, available in quantities both online and in-store, features items from Boys Lie's 'To Have and To Hold' collection, which celebrates brides-to-be. To commemorate the launch, Boys Lie will host its first-ever live podcast recording at Lulus' Melrose location on May 28. This partnership aims to expand Lulus' strong presence in the bridal category, offering curated selections of hoodies, sweats, tees, shorts, and accessories designed to empower and celebrate women. The capsule is part of Lulus' new 'Lulus Loves' campaign, which began with a collaboration with Levi's in May.
Lulus announced an extended partnership with Levi Strauss & Co. to offer a selection of classic styles for women. The Lulus Loves: Levi’s® capsule includes trucker jackets, jeans, cutoff shorts, and more, available online and in-store. This collaboration aims to enhance the shopping experience for Lulus customers by providing quality, versatile, and attainable denim options.
Lulus, an attainable luxury brand, announced a $2.5 million stock repurchase program, showing confidence in their undervalued stock. The program aims to generate value for shareholders while supporting organic growth objectives and driving shareholder value.
Lulus Fashion Lounge Holdings, Inc. reported Q1 2024 financial results with a 15% decrease in net revenue. However, the company saw improvements in its operational efficiency, gross margin, and inventory levels. There was a net loss of $5.7 million, but net cash provided by operating activities increased by 88% to $6.9 million. Lulus also authorized a $2.5 million share repurchase program, showcasing confidence in its future.
