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Mobiquity Technologies (OTC: MOBQ), a leading provider of data intelligence and advertising tech, announced a collaboration with MW Political. This partnership aims to enhance political advertising through Connected TV (CTV) and Over-The-Top (OTT) platforms.
The collaboration is set to launch new political advertising campaigns valued at $7 million over the next four years, starting mid-July 2024. Initial campaigns, supported by official endorsements, will be focused on high engagement. A notable agreement with a Political Action Committee (PAC) allocates $5 million for this year's electoral efforts in two key battleground states, with 60-70% directed towards Mobiquity's digital solutions beginning June 2024.
CEO Dean Julia expressed enthusiasm about the potential of combining Mobiquity's data expertise with MW Political's AI-driven solutions, emphasizing the collaboration's role in revolutionizing political advertising.