Ardagh Glass Packaging partners with Stevens Point Brewery on a new supply agreement

Rhea-AI Summary

Ardagh Glass Packaging-North America partners with Stevens Point Brewery to supply locally produced glass beer bottles, enhancing sustainability and supporting the regional economy.

Supply Chain Management Expert

The partnership between Ardagh Glass Packaging-North America and Stevens Point Brewery underscores the growing trend of local sourcing within supply chains. By reducing the distance required for transportation, the brewery is likely to see a decrease in logistical costs and an improvement in its carbon footprint. This move aligns with broader industry efforts to create more sustainable and efficient supply chains, which can be a competitive advantage. The emphasis on local sourcing can also resonate with consumers who are increasingly looking for products with a smaller environmental impact.

Furthermore, the collaboration may lead to enhanced supply chain responsiveness and flexibility. By working closely with a local supplier, Stevens Point Brewery can potentially reduce lead times and better manage inventory levels, leading to improved operational efficiency. This could be particularly beneficial in the craft beer industry, where the ability to adapt quickly to market changes and consumer preferences is crucial.

Environmental Sustainability Analyst

The environmental benefits of this partnership are notable, as shorter transportation routes are synonymous with lower emissions. This is a key consideration in an era where both consumers and investors are paying close attention to the environmental practices of companies. Ardagh's commitment to providing 100 percent recyclable glass bottles is also significant, as it supports the circular economy and reduces waste.

The company's focus on sustainability is not just about corporate responsibility, but it can also translate into financial benefits. There is a growing market segment that favors environmentally friendly products, which can lead to increased sales and customer loyalty. Moreover, sustainable practices can lead to cost savings in the long term, as resources are used more efficiently and the potential for regulatory fines is reduced.

Market Analyst

The strategic partnership may have implications for the competitive landscape within the craft beer and glass packaging industries. By securing a local supply of glass bottles, Stevens Point Brewery may gain an edge over competitors who have not optimized their supply chains for sustainability and local sourcing. This could potentially influence market share, particularly among eco-conscious consumers.

Additionally, Ardagh Glass Packaging's ability to offer a wide selection of glass bottles and convenient purchasing options, such as the BOB platform, can attract a broader customer base, potentially increasing its market reach. The company's presence at industry events, like the Craft Brewers Conference, serves as an opportunity to further cement its position as a key player in the market, which could have positive implications for its revenue growth and stock performance.

INDIANAPOLIS, March 28, 2024 /PRNewswire/ -- Ardagh Glass Packaging-North America (AGP-North America), an operating business of Ardagh Group, has partnered with Stevens Point Brewery to locally supply the brewery's glass beer bottles.

The partnership connects Stevens Point Brewery with AGP-North America's Burlington, Wis., glass manufacturing facility, helping to keep the brewery's promise to source local products and incorporate sustainable practices into its operations.

"The Stevens Point Brewery distributes 1.7 million cases annually of Point Craft Beer, Ciderboys Hard Cider, Whole Hog Beer and Point Gourmet Soda to over 30 states," said Brian Elza, Purchasing Director for Stevens Point Brewery. "Of that, half of the volume is in glass bottles. Sourcing glass closer to home is more efficient from an energy-standpoint and supports our state economy. Put simply, this partnership aligns with our values."

The local partnership not only strengthens the regional economy and communities in Wisconsin, but shorter transportation distances result in a smaller carbon footprint, decreasing emissions and minimizing the impact on air quality.

"Ardagh Glass Packaging enjoys partnering with craft brewers like Stevens Point Brewery to supply locally produced, sustainable glass bottles for their craft beer," said Rashmi Markan, Vice President, Beer & Beverage for AGP-North America. "Our close proximity to one another allows for better collaboration to align production processes and quality all the way from Ardagh's manufacturing lines to Stevens Point Brewery's filling lines."

Ardagh Glass Packaging has a long history of serving the craft beer industry, offering a wide selection of high-quality, American-made 100 percent and endlessly recyclable glass beer bottles in a variety of sizes, styles and finishes.

For customers interested in purchasing bottles by the pallet, the BOB platform offers convenient online ordering, and payment via credit card or PayPal. For bottles in less than truckload (LTL) or truckload quantities, brewers can contact Ardagh directly at 636.299.5495 or marketing.glass.na@ardaghgroup.com.

To view Ardagh's extensive glass beer bottle stock portfolio, which offers a variety of colors, sizes, styles and finishes all made in the U.S.A., visit ardaghgroup.com/beer2024.

Ardagh will showcase its glass packaging solutions for craft brewers in booth #2403 at the Craft Brewers Conference at the Venetian Convention & Expo Center in Las Vegas from April 22-24, 2024.

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Notes to the editor 

Ardagh Glass Packaging is a leading supplier of sustainable and infinitely recyclable glass packaging. Ardagh Glass Packaging operates 39 production facilities in North America, Europe and Africa and employs approximately 15,000 people and has recorded revenues of $4.6bn. 

Home to Point Special Lager, Point Craft Beers, Ciderboys Hard Ciders, Whole Hog Brews, Point Sodas, and now Tea Runner Hard Iced Tea, the Stevens Point Brewery has survived and thrived for 163 years thanks to a loyal community in Wisconsin, which radiates out. Martino is happy to admit, "We wouldn't be here without this community, and we're proud to invest right here in Wisconsin."

 

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SOURCE Ardagh Group S.A.

What is the partnership between AGP-North America and Stevens Point Brewery about?

The partnership aims to locally supply Stevens Point Brewery with sustainable glass beer bottles produced by AGP-North America.

How does the partnership benefit Stevens Point Brewery?

Sourcing glass bottles closer to home helps reduce energy consumption, support the state economy, and align with the brewery's values of sustainability.

What type of products does Stevens Point Brewery distribute annually?

Stevens Point Brewery distributes Point Craft Beer, Ciderboys Hard Cider, Whole Hog Beer, and Point Gourmet Soda to over 30 states, with half of the volume in glass bottles.

What is the focus of Ardagh Glass Packaging's partnership with craft brewers?

Ardagh Glass Packaging focuses on supplying locally produced, sustainable glass bottles for craft brewers like Stevens Point Brewery.

How can customers purchase bottles from Ardagh Glass Packaging?

Customers can order bottles by the pallet through the BOB platform for online ordering, or contact Ardagh directly for LTL or truckload quantities.