Shopify and Manhattan to Build Unified Commerce Solution
Manhattan Associates (MANH) and Shopify (SHOP) have formed an alliance to enhance omnichannel shopping experiences for retailers, aiming to boost profits. The collaboration will integrate Shopify's commerce platform with Manhattan's omnichannel order management solution to create exceptional customer experiences. This partnership is expected to lower sales friction and elevate purchase confidence for enterprise retail customers.
From a market perspective, the alliance between Manhattan Associates and Shopify represents a strategic move to capitalize on the growing demand for seamless omnichannel shopping experiences. By integrating Shopify's commerce platform with Manhattan's order management solution, retailers are poised to enhance the efficiency of their supply chain operations. This integration is expected to reduce sales friction and improve customer satisfaction, which can lead to increased customer loyalty and repeat business.
This collaboration could potentially increase the market share for both companies by attracting large enterprise customers seeking to upgrade their digital infrastructure. As more consumers demand a cohesive experience across online and offline channels, retailers that can provide a transparent and reliable shopping journey may see an uptick in sales and, consequently, profits. The long-term implications for stakeholders include staying competitive in a rapidly evolving retail landscape and the possibility of setting new industry benchmarks for customer experience.
The announcement of this alliance could have immediate financial implications for both Manhattan Associates and Shopify. Investors might anticipate an increase in serviceable market and potential revenue growth due to the expanded product offerings and synergies between the two companies. The enhanced value proposition for enterprise clients could translate into higher sales numbers and a stronger competitive edge.
It is also important to monitor the cost implications of such alliances. The development and integration of technologies can be capital intensive and the companies will need to manage these expenses to maintain profitability. Additionally, the market will be looking for signs of successful implementation and adoption rates among retailers, which will be critical drivers for the financial success of this partnership.
The technical synergy between Manhattan Associates' order management system and Shopify's commerce platform could set a new standard for omnichannel retail. This alliance addresses a critical need in the market for a unified system that can manage customer orders across various channels with real-time inventory visibility and streamlined fulfillment processes.
By breaking down the silos between online and physical stores, retailers can expect not only to improve operational efficiency but also to gather comprehensive data on customer behavior. This data can then be leveraged to personalize shopping experiences and optimize inventory management, potentially leading to reduced overhead costs and improved stock turnover. The strategic importance of data in retail decision-making cannot be overstated and this partnership is a step towards empowering retailers with the necessary tools to harness this data effectively.
01/13/2024 - 11:18 AM
Industry leaders will elevate omnichannel shopping experiences and help grow retailer profits
NEW YORK --(BUSINESS WIRE)--
Manhattan Associates (NASDAQ: MANH), the global leader in supply chain commerce, and leading global commerce company, Shopify (NYSE, TSX: SHOP), announced a new alliance today to help retailers build world-class unified omnichannel shopping experiences. Shopify’s commerce platform will be combined with Manhattan’s leading omnichannel order management solution to help enterprises create exceptional customer experiences at every step of the sales journey.
“Manhattan’s focus on fast, easy, reliable and transparent shopping enables our enterprise retail customers to lower sales friction and elevate purchase confidence, which is why we’re proud to align ourselves with Shopify in our mutual endeavor to improve the digital commerce experience,” said Brian Kinsella, senior vice president of Product Management for Manhattan . “We’re excited about the elevated experience for consumers, and the increased revenue and margin potential for our merchants owing to the combined offering.”
The combined solution will also include Manhattan’s post-purchase customer service tools, including digital self-service solutions that provide the visibility, flexibility and convenience required by today’s consumers.
Nautica, a SPARC Group brand , will be the first joint customer. “By offering our customers the combination of Shopify’s fast and reliable commerce platform with Manhattan’s powerful order promising and post purchase offerings, we are providing them unparalleled visibility and the industry’s premier end-to-end online shopping experience,” said Mike Dupuis, chief digital officer for SPARC Group. “For SPARC, we believe the combined solution will result in improved sales, reduced shipping costs, fewer returns, and improved margins and profits overall.”
Shopify currently powers millions of businesses worldwide and 10% of U.S. ecommerce. Through this new integration with Manhattan Active® Omni, consumers will have access to more accurate product location and delivery information. Additionally, brands powered by Shopify will gain global visibility of inventory across their entire network, including items in transit, stores, warehouses, suppliers, and other facilities.
“We’re thrilled about teaming up with Manhattan as it's a major leap forward in transforming supply chain operations for enterprise commerce,” said Bobby Morrison, chief revenue officer at Shopify. “This is a game-changer in today's fiercely competitive landscape, and we're excited to provide commerce solutions that will ultimately enhance unified shopping experiences for consumers.”
About Shopify
Shopify is the leading global commerce company that provides essential internet infrastructure for commerce, offering trusted tools to start, scale, market, and run a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for speed, customization, reliability, and security, while delivering a better shopping experience for consumers online, in store and everywhere in between. Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Mattel, Gymshark, Heinz, FTD, Netflix, Kylie Cosmetics, SKIMS, Supreme, and many more. For more information, visit www.shopify.com .
About Manhattan Associates
Manhattan Associates is a global technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers.
Manhattan Associates designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfillment center, you are ready to reap the rewards of the omnichannel marketplace. For more information, please visit www.manh.com .
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240113476217/en/
Devika Goel
dgoel@manh.com
Jackie Warren
jackie.warren@shopify.com
Source: Manhattan Associates and Shopify
What is the ticker symbol for Manhattan Associates?
The ticker symbol for Manhattan Associates is MANH.
What is the alliance between Manhattan Associates and Shopify aimed at?
The alliance aims to enhance omnichannel shopping experiences for retailers and improve the digital commerce experience.
Who is the senior vice president of Product Management for Manhattan Associates?
Brian Kinsella is the senior vice president of Product Management for Manhattan Associates.
What is the focus of Manhattan Associates in the alliance with Shopify?
Manhattan Associates focuses on fast, easy, reliable, and transparent shopping to lower sales friction and elevate purchase confidence for enterprise retail customers.
