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Reborn Coffee (NASDAQ: REBN) has signed a Letter of Intent to acquire a 55% majority stake in Derin Lezzetler, an artisan snack and frozen bakery producer based in Istanbul, Turkey. This acquisition aims to expand Reborn's presence in the health-conscious food market and penetrate regions like the US, Europe, Middle East, and Asia Pacific. Established in 2015, Derin Lezzetler is known for its gluten-free and artisan snacks, with a distribution network that includes global brands such as Starbucks and Costa Coffee. This move aligns with Reborn's vision to enhance its product offerings and meet evolving customer needs. The acquisition will allow Reborn to leverage Derin Lezzetler's established relationships and expand its global footprint, focusing on introducing these products to American consumers. The partnership will concentrate on product line enhancement, food safety, and innovation for health-conscious consumers.
Reborn Coffee Inc. announced a major expansion into the China market through a Master License Agreement with IAID Co., The agreement will introduce a flagship location in Guangzhou, with plans for future expansions into major cities like Shanghai and Shenzhen. The partnership aims to revolutionize the coffee culture in China by combining Reborn Coffee's retail expertise with IAID Co., 's lifestyle design experience. The collaboration targets to offer a unique Fourth Wave coffee experience that aligns with local consumer preferences in Guangdong Province, known for its population of over 127 million. Reborn Coffee's CEO expressed confidence in the success of this venture, with hopes to replicate the success of their Malaysia location in China.