Reborn Coffee, Inc. reports developments across a specialty coffee business that operates retail locations and kiosks, sells coffee, water and other beverages, and uses licensing and franchise activity to extend its brand. Company updates also address distribution partnerships, quality-control initiatives, domestic location development and international expansion, including activity in China.
Recent announcements also cover Reborn Logistics, the company’s wholly owned logistics subsidiary that provides freight forwarding and supports supply-chain infrastructure. Other recurring news themes include equity financings, warrant-related balance-sheet actions, Nasdaq listing compliance, governance changes and annual operating results.
Reborn Coffee (Nasdaq: REBN) enhanced its Visvita supply agreement with a manufacturing framework supporting a $30 million annual product supply target.
The arrangement involves Visvita Korea, using Visvita Corporation's intellectual property, and direct manufacturing agreements with South Korean and Vietnamese beverage manufacturers. An initial $2 million purchase order was confirmed at signing, with fulfillment and shipments underway. Reborn is still coordinating final operational terms with manufacturers.
Reborn oversees quality control and production scheduling, while Visvita handles FDA registrations, customs clearance and U.S. regulatory compliance. Plans call for Visvita beverages and jointly developed ready-to-drink products to reach retail channels across the Americas through Visvita's warehouse infrastructure and distribution network.
Reborn Coffee (REBN) signed a Master Product Supply Agreement with Visvita Corporation and secured an initial $2 million purchase order. The parties agreed to work toward a $30 million minimum business volume in products, raw materials and finished goods during the first contract year; this is a target, not secured orders for that amount.
Supply is non-exclusive and covers aloe vera beverages and other beverage products specified in approved purchase orders. Individual orders become binding only upon Reborn’s written acceptance and confirmation. Reborn is responsible for logistics planning, including overseeing transport from South Korea’s port to a designated U.S. warehouse, and plans to use its freight subsidiary, Reborn Logistics. Visvita remains solely responsible for FDA and other regulatory compliance related to manufacturing, U.S. importation and customs clearance.
Reborn Coffee (REBN) entered a non-binding memorandum of understanding with Visvita on September 25, 2026, covering franchise supply and ready-to-drink beverages.
Reborn plans to use Visvita's production and logistics network for franchise supply rather than build separate infrastructure. The companies are evaluating distribution through Visvita's network in Mexico and other Latin American markets. They also plan a co-branded "Visvita Reborn" beverage lineup for U.S. retail and online channels. The parties intend to negotiate definitive agreements, but neither is required to sign one. They also intend to continue discussions about a potential strategic investment.
Reborn Coffee (REBN) appointed Edward Park and James Lim to its Board of Directors, effective September 3, 2026, following an increase in board size from seven to eight members.
Park brings over 26 years of experience in advanced technology and international business management, including senior roles in computer, networking, point-of-sale, and fiber‑optic communications, as well as franchise and restaurant operations. Lim adds more than 15 years of experience in coffee distribution, roasting, branding, and U.S. logistics, built at Korean coffee chains Hollys Coffee and Caffe Bene. Both will serve until the next annual stockholder meeting or until successors are qualified. Neither has been appointed to a board committee or will receive compensation for board service at this time.
Reborn Coffee (REBN) received a Nasdaq notice on August 27, 2026 that it is not in compliance with Listing Rule 5250(c)(1) because its Form 10-Q for the quarter ended June 30, 2026 has not been filed.
The company has 60 days to submit a compliance plan. If Nasdaq accepts the plan, an extension of up to 180 days from the original due date, or until February 16, 2026, may be granted to file the Form 10-Q and regain compliance. The notice does not immediately affect trading of Reborn Coffee’s common stock. The company intends to take necessary steps to regain compliance but cautions there is no assurance it will meet Nasdaq’s deadlines or continued listing requirements.
Reborn Coffee (Nasdaq: REBN) signed an agricultural products supply agreement with The Mighty Oak valued at a minimum of $20 million annually. The structure converts The Mighty Oak’s proven existing supply volume and vendor codes across North American Korean-American grocery and online/offline channels into Reborn Coffee’s supply chain, creating a tangible recurring revenue base.
According to Reborn Coffee, this agreement is expected to increase its projected annual total revenue to approximately $28 million, about 3.5 times its reported 2025 results. The company is also formally launching a North American agricultural import and supply business and plans to enhance margins using AI-based demand forecasting and in-house logistics through subsidiary Reborn Logistics.
Reborn Coffee (Nasdaq: REBN) signed a non-binding Strategic Memorandum of Understanding with The Mighty Oak, a U.S. produce supplier, to create a framework for sourcing, importing, storing and supplying agricultural products across the United States, particularly to Asian-American grocery chains.
The Mighty Oak intends to make its vendor relationships with chains including H Mart, Hannam Chain and GW Supermarket available, while both parties plan coordinated supply and sales planning, AI-based demand forecasting, logistics optimization, and joint product development such as premium Korean-origin fruit lines. The MOU has an initial two-year term with 60-day termination rights and does not create binding purchase or investment obligations.
Reborn Coffee (NASDAQ: REBN) appointed Jung Jae Lim as Chief Executive Officer, effective immediately, as part of a natural leadership transition. Former Co-CEO Jay Kim stepped down on June 4, 2026. The Board cites alignment with strategic priorities and expects no impact on operations, expansion, franchising, or financial reporting.
Reborn Coffee (Nasdaq: REBN) appointed Thomas Tran as Chief Operating Officer and Chief Technology Officer, effective with its next growth phase. Tran, founder and CEO of ZAP Technologies, brings over 25 years of experience in technology-enabled commerce and multi-location merchant operations.
The dual-role appointment is intended to enhance Reborn Coffee’s operational execution, technology integration, licensing platform, and global expansion, including company-owned retail stores and international markets. The company highlights a focus on workflow discipline, customer engagement, and systemwide efficiency.
Reborn Coffee (Nasdaq: REBN) reported full-year 2025 results: revenue +37% to $8.1M, driven by two new streams—service income and license income—and launched Reborn Logistics.
Cash rose to $2.6M year-end, subsequent $6.5M subscription raised, Nasdaq compliance regained, and multiple licensing agreements were signed.