Reborn Coffee Enters into Strategic MOU with Visvita to Expand Global Franchise Supply Chain and Enter RTD Beverage Channels
The proposed supply arrangement would use Visvita's existing infrastructure instead of new Reborn facilities.
Rhea-AI Summary
Reborn Coffee (REBN) entered a non-binding memorandum of understanding with Visvita on September 25, 2026, covering franchise supply and ready-to-drink beverages.
Reborn plans to use Visvita's production and logistics network for franchise supply rather than build separate infrastructure. The companies are evaluating distribution through Visvita's network in Mexico and other Latin American markets. They also plan a co-branded "Visvita Reborn" beverage lineup for U.S. retail and online channels. The parties intend to negotiate definitive agreements, but neither is required to sign one. They also intend to continue discussions about a potential strategic investment.
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Details
Market move: REBN -5.31% vs previous close. Visvita strategic MOU
On Sep 25, the day this news came out, the latest delayed price for REBN is 5.31% below the previous close. Argus tracked a peak move of +7.5% during the session. Our momentum scanner has recorded 13 alerts for this stock so far that day. The latest delayed price is $1.07.
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Key Terms
rtd technical
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Partnership Combines Reborn Coffee’s Brand and Roasting Platform with Visvita’s U.S. and Mexican Distribution Infrastructure to Scale Franchise Supply and Launch Co-Branded RTD Lineup
BREA, Calif., Sept. 25, 2026 (GLOBE NEWSWIRE) -- Reborn Coffee, Inc. (Nasdaq: REBN) (the “Company”), a leading innovator in specialty coffee, today announced that it has entered into a strategic Memorandum of Understanding (the “MOU”) with Visvita, a beverage and distribution company with established supplier relationships and logistics infrastructure spanning retail channels in the United States and Mexico. The MOU establishes a framework to combine Reborn Coffee’s brand and roasting platform with Visvita’s supply and distribution network, with the objective of expanding Reborn Coffee’s global franchise supply chain and introducing a co-branded ready-to-drink (“RTD”) beverage lineup. The MOU is non-binding, and the parties intend to negotiate definitive agreements.
Expanding the Global Franchise Supply Chain via Visvita’s Logistics Network
Under the MOU, Reborn plans to route franchise supply volume through Visvita’s existing production and logistics infrastructure rather than build redundant capabilities independently. The Company expects the arrangement to support its store network expansion across North America and additional international markets with enhanced supply-chain efficiency.
Extending Franchise Supply to Latin America via Visvita’s Mexico Distribution Footprint
The companies are evaluating ways to connect Visvita’s distribution footprint and local partner network in Mexico to Reborn’s Latin American franchise supply chain. The goal is to broaden franchise supply and product distribution across Mexico and other Latin American markets through channels Visvita has already established, reducing the time required for Reborn to serve the region while ensuring seamless operational transitions.
Launching a Co-Branded RTD Lineup Across U.S. On- and Off-Premise Retail Channels
Visvita maintains active supplier standing with U.S. retailers, and the parties plan to leverage those relationships to place a co-branded “Visvita Reborn” RTD beverage lineup into channels ranging from independent markets to large-scale retail and online distribution. Michael Aminpour, Chief Executive Officer of Visvita, and Daniel Aminpour, Director, have been appointed as Head Sales Advisory Leads to guide global franchise expansion and RTD rollout.
“Visvita provides us distribution and production infrastructure that would otherwise take years and significant capital for us to build independently,” said Jung Jae Lim, Chief Executive Officer of Reborn Coffee. “By combining our brand and roasting platform with their robust supplier network in the U.S. and Mexico, we can scale franchise supply and enter the RTD category through channels already open to us. Our immediate focus is translating this framework into definitive agreements and measurable volume.”
Building on the MOU, the companies intend to continue discussions regarding potential strategic investment arrangements. The MOU does not obligate either party to enter into a definitive agreement, and there can be no assurance that definitive agreements will be executed or that the initiatives described in this release will be implemented with their intended terms pursuant to final execution.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer dedicated to delivering high-quality, artisanal coffee experiences. Committed to global expansion and innovation, Reborn is redefining the coffeehouse model through its premium offerings and technology-driven initiatives.
About Visvita
Visvita is a beverage and distribution company with global distribution networks and supplier relationships across diverse retail channels in the United States. Information regarding Visvita in this release has been provided by Visvita.
Forward-Looking Statements
All statements in this press release other than statements of historical fact are "forward-looking statements." Management has prepared these forward-looking statements based on current expectations, and the information upon which such expectations are based is subject to change. Various risks and uncertainties, such as those described in the Company's Form 10-K annual report filed with the Securities and Exchange Commission (www.sec.gov), could cause actual results to differ materially. The Company undertakes no obligation to update these statements to reflect subsequent modifications or changes except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
Is Reborn Coffee's agreement with Visvita binding?
No. The memorandum of understanding does not require either company to enter into a definitive agreement. There is no assurance that final agreements will be signed or that the proposed initiatives will proceed on their intended terms.