Reborn Coffee signs supply deal with $30M target
Purchase orders require Reborn Coffee’s written acceptance, while payment terms and due dates are agreed separately for each order.
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Rhea-AI Filing Summary
Reborn Coffee, Inc. (REBN) entered a Master Product Supply Agreement with Visvita Corporation for aloe vera beverages and other beverage products specified in approved purchase orders. The parties agreed to try to achieve a $30 million first-contract-year business volume in products, raw materials and finished goods. They also entered an initial $2 million purchase order upon signing. Purchase orders become binding only after Reborn provides written acceptance and confirmation.
Reborn sets product prices in its sole and independent discretion and bears agreed freight and insurance costs. It will oversee transport from the Port of Busan to a designated U.S. warehouse; Visvita is solely responsible for FDA and other regulatory compliance related to manufacturing, U.S. importation and customs clearance. The agreement runs for two years from October 11, 2026, and renews automatically for successive one-year terms unless either party gives written notice at least 60 days before the initial term expires. Visvita President Michael Aminpour also serves as Reborn’s Head of Global Sales Advisory.
Filing Explained
Reborn says it filed this 8-K late because post-signing talks could have rescinded or replaced the Visvita supply agreement, but the parties chose to proceed under the existing agreement; no rescission or replacement is disclosed.
8-K Event Classification
Key Figures
Key Terms
Purchase Orders (POs) financial
CIF (Cost, Insurance, and Freight) technical
title and risk of loss technical
non-exclusive basis financial
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What is Reborn Coffee’s first-year supply target under the REBN-Visvita agreement?
How much is the initial purchase order in Reborn Coffee’s REBN-Visvita agreement?
How are payment due dates set under Reborn Coffee’s REBN supply agreement?
AI-generated analysis. How Rhea-AI works. Not financial advice.
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM
CURRENT REPORT
Pursuant to Section 13 or Section 15(d) of the Securities Exchange Act of 1934
Date of Report (Date of Earliest Event Reported):
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Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
| Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) | |
| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) | |
| Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) | |
| Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
Securities registered pursuant to Section 12(b) of the Securities Act:
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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Explanatory Note
This Current Report on Form 8-K is being filed late because, following the execution of the Master Product Supply Agreement (the “Agreement”) between Reborn Coffee, Inc. (the “Company”) and Visvita Corporation (“Visvita”), the parties entered into further negotiations that could have resulted in the rescission of the existing agreement and the execution of a new agreement incorporating revised terms. The parties decided to proceed with the existing Agreement without rescission or replacement. Accordingly, the Company is filing this Current Report on Form 8-K to disclose the existing Agreement.
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Item 1.01 Entry into a Material Definitive Agreement.
On October 11, 2026, the Company entered into the Agreement with Visvita, which established the general terms under which the Company will sell to Visvita, and Visvita will purchase from the Company, aloe vera beverages and any other beverage products specified by both parties (“Products”) in Purchase Orders (“POs”). The specific details regarding Products, quantities, pricing, delivery dates, payment terms, and other transaction-specific terms shall be set forth in POs approved by the Company. A PO becomes binding only upon written acceptance and confirmation by the Company.
Payment terms and due dates for each PO will be mutually agreed upon in writing by the Company and Visvita on a per-PO basis, set within 60 to 120 days from the date the order is placed with the manufacturer in Korea. Product supply prices specified in each PO will be determined by the Company exercising its sole and independent pricing discretion, reflecting an applicable profit margin for each PO. Visvita agreed to pay the unit prices and total amounts determined and approved by the Company.
Pursuant to the Agreement, the Company will supply Products to Visvita on a non-exclusive basis in accordance with approved POs. The Agreement does not restrict Visvita from purchasing, importing, or selling products from other sources, nor restrict the territory in which Visvita may sell Products.
During the first contract year, both parties agreed to try to achieve a business volume minimum of $30,000,000 worth of products, raw materials, and finished goods from the Company.
The Company and Visvita agreed to adopt CIF (Cost, Insurance, and Freight) terms to expressly provide that ownership and responsibility for the products transfer to the Company upon shipment. For each PO, and before shipment to the Company, the parties agreed to discuss and mutually agree on the product price and all costs associated with CIF to the destination. The Company will bear such agreed freight and insurance costs, and title and risk of loss shall pass to the Company upon delivery to the carrier at the Port of Busan, South Korea. The Company will oversee transport from the Port of Busan to the designated U.S. warehouse. Visvita shall be solely responsible for FDA and other regulatory compliance in connection with manufacturing, U.S. importation, and customs clearance.
The Agreement remains in effect for two years from October 11, 2026, and automatically renews for successive one year terms unless either party provides written notice of non-renewal at least 60 days prior to expiration of the initial two-year period.
Michael Aminpour, the President of Visvita, also serves as the Company’s Head of Global Sales Advisory.
The foregoing description of the Master Product Supply Agreement does not purport to be complete and is qualified in its entirety by reference to the full text of the Agreement, a copy of which is filed as Exhibit 10.1 hereto and is incorporated by reference herein.
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Item 7.01 Regulation FD Disclosure.
On October 21, 2026, the Company published a press release announcing the Master Product Supply Agreement (the “Press Release”). A copy of the Press Release is attached as Exhibit 99.1 and is incorporated herein by reference.
The information under this Item 7.01, including Exhibits 99.1, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, (the “Exchange Act”) or otherwise subject to the liabilities of that section, and shall not be deemed to be incorporated by reference into the filings of the Company under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits.
| Exhibit No | Exhibit | |
| 10.1 | Master Product Supply Agreement between Reborn Coffee, Inc. and Visvita Corporation, dated October 11, 2026 | |
| 99.1 | Press Release dated October 21, 2026 | |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) |
3
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
Dated: October 21, 2026
| REBORN COFFEE, INC. | ||
| By: | /s/ Jung Jae Lim | |
| Name: | Jung Jae Lim | |
| Title: | Chief Executive Officer | |
4
Exhibit 99.1
Reborn Coffee Signs Master Product Supply Agreement with Visvita Corporation
Targeting $30 Million in First-Year Supply Volume with Initial $2 million Purchase Order Already Secured
BREA, Calif., October 21, 2026 — Reborn Coffee, Inc. (Nasdaq: REBN) (the “Company” or “Reborn Coffee”), a leading innovator in specialty coffee, today announced that it has entered into a Master Product Supply Agreement (the “Agreement”) with Visvita Corporation (“Visvita”), a California-based beverage distribution company, under which Reborn Coffee will supply products to Visvita. Products covered by the Agreement are limited to aloe vera beverages and other beverage products the parties specify in approved purchase orders. The parties have agreed to work toward a minimum business volume of $30 million in products, raw materials and finished goods during the first contract year.
Reborn Coffee will supply products to Visvita on a non-exclusive basis, and individual purchase orders become binding only upon the Company’s written acceptance and confirmation. Upon signing the Agreement, the parties entered into an initial $2 million purchase order.
Reborn Coffee to be responsible for overseeing transport from South Korea to U.S warehouse
For the volume that Reborn Coffee supplies to Visvita, the Company will be responsible for logistics planning, including overseeing transport from the port in South Korea to the designated U.S warehouse. The Company plans to complete such shipments through Reborn Logistics, its ocean and inland freight subsidiary. Visvita remains solely responsible for FDA and other regulatory compliance in connection with manufacturing, U.S. importation and customs clearance.
“This agreement converts a framework into contracted volume and puts the freight economics in our hands,” said Jung Jae Lim, Chief Executive Officer of Reborn Coffee. “We set the supply price and the margin on every order, and plan to move the freight through Reborn Logistics instead of outside providers. That combination is what we believe turns a $30 million volume target into margin rather than revenue alone.”
“As Head of Global Sales Advisory for Reborn Coffee, I plan to mobilize our distribution network to establish Reborn’s signature matcha latte, milk coffee and other key products in the market,” said Michael Aminpour, President of Visvita Corporation and Head of Global Sales Advisory for Reborn Coffee. “We will dedicate our full efforts to the complete fulfillment of the $30 million annual minimum purchase target.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer dedicated to delivering high-quality, artisanal coffee experiences. Committed to global expansion and innovation, Reborn is redefining the coffeehouse model through its premium offerings and technology-driven initiatives.
About Visvita
Visvita Corporation is a California-based beverage and distribution company with supplier relationships and retail distribution access across the Americas. Information regarding Visvita in this release has been provided by Visvita.
Forward-Looking Statements
This press release contains a number of forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Words such as “plan,” “intend,” and variations of such words and similar future or conditional expressions are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future results and are subject to a number of risks and uncertainties, many of which are difficult to predict and beyond our control. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors detailed in the Company’s filings with the Securities and Exchange Commission (the “SEC”), including the risks and uncertainties described in more detail in our filings with the SEC, including our Annual Report on Form 10-K for the fiscal year ended December 31, 2025, and subsequent reports filed with the SEC. The Company disclaims and does not undertake any obligation to update or revise any forward-looking statement in this press release, except as required by applicable law or regulation.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com