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American Airlines, Stand Up To Cancer and Lily Collins collaborate for 10th annual fundraising campaign for innovative cancer research

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American Airlines (NASDAQ: AAL) and Stand Up To Cancer launched their 10th annual fundraising campaign, “Let’s Go Further, Together,” running from Aug. 13 to Sept. 30, 2026. Donors who give $25 or more at SU2C.org/AmericanAirlines earn 25 AAdvantage bonus miles per dollar.

According to American Airlines, donations made with an AAdvantage Mastercard credit card earn 50 bonus miles per dollar, for gifts between $25 and $10,000, until Sept. 30, 2026 or when $5 million in qualifying donations is reached. American reports raising over $34 million for SU2C since 2016.

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Positive

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Negative

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Market Context

AAL's recent record includes both 5.04% and -3.32% reactions to partnership or sustainability announ...
Analysis

AAL's recent record includes both 5.04% and -3.32% reactions to partnership or sustainability announcements. This campaign is philanthropic and loyalty-oriented; investors can separate engagement benefits from operating performance and capital-market risks.

Key Figures

Campaign duration: Six weeks Partnership anniversary: 10 years Minimum donation: $25 +5 more
8 metrics
Campaign duration Six weeks Let's Go Further, Together campaign
Partnership anniversary 10 years American Airlines and SU2C partnership
Minimum donation $25 Online donations qualifying for bonus miles
Standard bonus miles 25 AAdvantage bonus miles per dollar Donations of $25 or more
Card donation range $25 to $10,000 AAdvantage Mastercard donations
Enhanced bonus miles 50 bonus miles per dollar Eligible AAdvantage Mastercard donations
Donation threshold $5 million Qualifying donations limit for enhanced miles
Funds raised since 2016 More than $34 million American Airlines support for SU2C

Historical Context

5 past events · Latest: Aug 06 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Aug 06 Sustainable fuel milestone Positive -3.3% Completed first U.S. airport delivery of non-biobased sustainable aviation fuel
Aug 03 Card partnership update Positive +5.0% Enhanced co-branded card benefits and increased annual fee were announced
Jul 23 Quarterly earnings report Negative -8.3% Higher fuel costs pressured profitability despite record quarterly revenue
Jul 15 Board appointment Neutral -0.2% John W. Dietrich joined the board and its audit and finance committees
Jul 09 Earnings webcast notice Neutral +3.3% Company scheduled its second-quarter financial results conference call

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

AAL's recent news reactions were mixed, with positive announcements sometimes aligning with gains and sometimes diverging into declines.

Key Terms

501(c)(3), multidisciplinary, multi-institutional
3 terms
501(c)(3) regulatory
"SU2C is a 501(c)(3) charitable organization"
A 501(c)(3) is a U.S. federal tax designation for organizations organized and operated for charitable, educational, religious, scientific or literary purposes, which exempts them from federal income tax and generally makes donations to them tax-deductible. Investors pay attention because the designation shapes how the organization raises money, what activities it can legally pursue (for example, limits on political lobbying), and how transparent and financially stable it must be—factors that affect risk, reputation, and potential partnerships.
multidisciplinary technical
"funding collaborative, multidisciplinary, multi-institutional scientific cancer research teams"
Working across disciplines means bringing together people, methods and knowledge from different fields—such as science, engineering, medicine, law, and business—to tackle a single problem or project. For investors, a multidisciplinary approach signals that a company is drawing on varied expertise to develop products, solve regulatory hurdles or scale operations, which can affect execution speed, cost and the likelihood of success; think of it like an orchestra where different instruments must coordinate to perform a complex piece.
multi-institutional technical
"multidisciplinary, multi-institutional scientific cancer research teams"
Involving or carried out by more than one institution — such as hospitals, universities, research centers, banks, or investment firms — working together on a project, study, deal, or transaction. For investors, the label signals broader participation and resource sharing, similar to several teams tackling a big task together: it can mean larger scale, shared costs and risks, and potentially wider validation or market reach compared with a single-institution effort.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FORT WORTH, Texas, Aug. 13, 2026 /PRNewswire/ -- Stand Up To Cancer (SU2C) and American Airlines today launched their annual campaign to raise funds for innovative and lifesaving cancer research.

Combined SU2C and AA logos

The six-week campaign, "Let's Go Further, Together," launches Aug. 13 and features award-winning actress Lily Collins, SU2C researchers and American's team members — each with their own meaningful cancer story — in a critical public service announcement about coming together to end cancer once and for all.

From Aug. 13. to Sept. 30, 2026, donors who give $25 or more to SU2C online at SU2C.org/AmericanAirlines will earn 25 AAdvantage® bonus miles for every dollar donated. And thanks to the generous support of Mastercard, those who use their AAdvantage® Mastercard® credit card to donate between $25 and $10,000 online will receive 50 bonus miles for every dollar donated until Sept. 30, 2026, or when total qualifying donations reach $5 million, whichever comes first.*

"We are proud to celebrate 10 years of our partnership with Stand Up To Cancer, but we know there is still work to be done to eradicate cancer forever," said American's Director of Partnerships and Community Griffin Gonzalez. "Our commitment to caring for people on life's journey means supporting team members, customers and communities through their most challenging moments — including a cancer diagnosis."

SU2C, established in 2008, enables scientific breakthroughs by funding collaborative, multidisciplinary, multi-institutional scientific cancer research teams and investigators. Since joining forces with SU2C in 2016, American has raised more than $34 million in support of the mission.

"Cancer is a journey that no one should have to face alone," said Co-Founder of SU2C Rusty Robertson. "Through our collaboration with American Airlines, Stand Up To Cancer is proud to share inspiring stories that demonstrate the difference we can make when we all stand together. We're deeply thankful to Lily Collins for helping to bring this campaign to life, and to American and its customers, whose generous contributions are helping empower world-class researchers to accelerate discoveries and bring lifesaving treatments to patients."

In 2019, American unveiled a specially designed Airbus A321 aircraft featuring SU2C livery and the names of loved ones honored by customers and team members impacted by the disease. This powerful tribute is still flying today and serves as a constant reminder of those who inspire this mission every day.

"I'm incredibly grateful and proud to be part of this campaign with Stand Up To Cancer and American Airlines," said award winning actress Lily Collins. "Cancer has touched so many lives, and it's inspiring to come together in support of the researchers, patients, families and communities working toward a future without this disease. Every conversation, every donation and every act of generosity brings us one step closer to making a meaningful difference. It's an honor to lend my voice to a cause that gives so many people hope."

Learn more about how to donate at SU2C.org/AmericanAirlines.

*Terms and conditions apply

About American Airlines Group (NASDAQ: AAL)
American Airlines is a premium global airline connecting more of the U.S. to the world. With roots tracing back to an air mail carrier in the Midwestern United States in 1926, American now operates more than 6,000 daily flights to more than 350 destinations in more than 60 countries and serves more than 200 million customers annually. Powered by a proud and talented team of 130,000 aviation professionals, American's team lives out the airline's purpose of caring for people on life's journey every day.

The world's largest airline proudly celebrates its centennial year in 2026, reaching a milestone that reflects a century of innovation and the Forever ForwardSM spirit that changed the industry and the world. American introduced the first scheduled air cargo service, the first airport lounge and the first airline loyalty program and continues to reinvent the customer experience today. The airline is also a founding member of the oneworld alliance, whose members serve more than 900 destinations around the globe.

Get the latest about American at news.aa.com and @AmericanAir.

About Stand Up To Cancer
Stand Up To Cancer® (SU2C) raises awareness and funds research to detect and treat cancers with the aspiration to cure all patients. SU2C is a 501(c)(3) charitable organization and was initially launched as a division of the Entertainment Industry Foundation.

Established in 2008 by media and entertainment leaders, SU2C utilizes these communities' resources to engage the public in supporting a new, collaborative model of cancer research, to increase awareness about cancer prevention, and to highlight progress being made in the fight against the disease. As of April 2025, more than 3,100 scientists representing more than 210 institutions are involved in SU2C-funded research projects.

The American Association for Cancer Research (AACR) is SU2C's scientific partner. A Scientific Advisory Committee, led by William G. Nelson, M.D., Ph.D., conducts rigorous competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.

Current members of the SU2C Founders and Advisors Committee (FAC) include Katie Couric, Sherry Lansing, Kathleen Lobb, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, and Ellen Ziffren. The late Laura Ziskin and the late Noreen Fraser are also co-founders. Julian Adams, Ph.D., serves as SU2C's president and CEO.

For more information visit StandUpToCancer.orgInstagramTikTokXFacebook, and YouTube.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/american-airlines-stand-up-to-cancer-and-lily-collins-collaborate-for-10th-annual-fundraising-campaign-for-innovative-cancer-research-302850266.html

SOURCE Stand Up To Cancer, a division of the Entertainment Industry Foundation

FAQ

What is American Airlines (AAL) 2026 Stand Up To Cancer campaign and when does it run?

American Airlines and Stand Up To Cancer launched the 2026 “Let’s Go Further, Together” fundraising campaign, running from August 13 to September 30, 2026. According to American Airlines, the six-week effort raises money for innovative cancer research while awarding AAdvantage miles to eligible donors.

How many AAdvantage miles can donors earn in American Airlines’ 2026 Stand Up To Cancer campaign (AAL)?

Donors earn 25 AAdvantage bonus miles per dollar when giving at least $25 online to Stand Up To Cancer. According to American Airlines, using an AAdvantage Mastercard credit card increases this to 50 bonus miles per dollar, subject to specific dates, donation limits, and a $5 million cap.

What are the AAdvantage Mastercard bonus mile terms for the 2026 SU2C campaign with American Airlines (AAL)?

Donors using an AAdvantage Mastercard credit card earn 50 bonus miles per dollar on online donations between $25 and $10,000. According to American Airlines, this enhanced rate applies through Sept. 30, 2026, or until total qualifying donations reach $5 million, whichever occurs first.

How much has American Airlines (AAL) raised for Stand Up To Cancer since 2016?

American Airlines reports raising more than $34 million for Stand Up To Cancer since partnering in 2016. According to American Airlines, these funds support collaborative, multidisciplinary cancer research teams and investigators aligned with SU2C’s mission to accelerate lifesaving cancer treatments and innovations.

What role does Lily Collins play in the 2026 American Airlines and Stand Up To Cancer campaign?

Lily Collins appears in the 2026 “Let’s Go Further, Together” campaign as the featured actress in a public service announcement. According to Stand Up To Cancer, she helps share inspiring cancer stories alongside SU2C researchers and American Airlines team members to encourage donations and public engagement.

How can donors participate in the 2026 American Airlines and Stand Up To Cancer fundraising campaign?

Donors can participate by giving $25 or more online at SU2C.org/AmericanAirlines between Aug. 13 and Sept. 30, 2026. According to American Airlines, eligible donations earn AAdvantage bonus miles, with higher rewards for contributions made using an AAdvantage Mastercard credit card, subject to terms and conditions.