Welcome to our dedicated page for Agassi Sports news (Ticker: AASP), a resource for investors and traders seeking the latest updates and insights on Agassi Sports stock.
Agassi Sports Entertainment Corp. (OTC Pink: AASP) generates news centered on its efforts to build a racquet sports-focused sports entertainment, media, and technology business. Company announcements describe initiatives in pickleball and padel, collaborations with global brands, and the development of a digital platform aimed at players and fans worldwide.
Recent news has highlighted a multi-year collaboration with IBM, under which IBM Consulting is engaged to create a website, mobile application, e-commerce capabilities, and an AI-powered video analysis model for the company. Public statements describe this AI technology, referred to as "Agassi Intelligence," as intended to analyze athletic movement from everyday video footage and provide coaching and performance insights to racquet sports participants.
News releases also cover Agassi Sports Entertainment’s collaboration and licensing agreement with JOOLA relating to pickleball, where the parties plan to explore ventures such as products, live events, competitions and tournaments, wellness projects, and media content. Another notable announcement is the company’s acquisition of the trademark and rights to the name "World Series of Pickleball," along with its stated intention to develop a significant global pickleball event in Las Vegas.
Additional coverage includes brand and advisory relationships, such as the Brand Partner Agreement with Stefanie Graf, under which she serves as an advisor, spokesperson, celebrity endorser, and brand partner. Investors and followers of AASP’s news can review these updates to understand how the company describes its evolving partnerships, event concepts, and technology projects within the racquet sports ecosystem.
Agassi Sports Entertainment (OTC PINK: AASP) announced plans to launch the World Series of Pickleball, a Las Vegas–based championship property developed with TEAM Marketing. ASE acquired the World Series of Pickleball trademark in June 2025 and expects TEAM to lead event operations, with Andre Agassi involved as a significant shareholder and participant.
The company intends the property to encompass sponsorship, media rights, ticketing, hospitality, and global distribution while pursuing commercial partners to support growth.
Agassi Sports Entertainment (OTC PINK: AASP) announced on February 10, 2026 that George Mackin has joined as a strategic consultant. Mackin brings decades of racquet-sports media, event, and technology experience, including prior sales and ownership roles, and will advise on media strategy, brand development, event growth, athlete partnerships, and sports technology.
Agassi Sports Entertainment (OTC Pink: AASP) announced on November 25, 2025 a brand partnership and advisory agreement with tennis Hall of Famer Stefanie Graf. Graf will serve as a brand partner, advise on strategic direction across global racquet sports, and collaborate on events, branding, and technology.
The agreement allows Agassi Sports Entertainment to use and market the Graf name as determined in consultation with her. The company said the partnership complements a recently disclosed multi-year IBM collaboration to build an AI-powered digital platform for the global racquet sports community.
IBM (NYSE: IBM) and Agassi Sports Entertainment (ASE) announced a multi-year collaboration on Nov 5, 2025 to build an AI-powered digital platform for global racquet sports.
The platform will use watsonx.ai and computer vision to deliver video-based coaching called "Agassi Intelligence," offer premium content, commercial features, and community interactions, and is planned for initial app release in H1 2026. IBM Consulting will lead development and host solutions on IBM Cloud. Andre Agassi will play an active role in shaping training content and fan engagement.
Agassi Sports Entertainment (OTC PINK:AASP) has entered into a collaboration and licensing agreement with JOOLA, a global leader in table tennis and pickleball. The partnership aims to develop joint ventures in pickleball, including products, live events, tournaments, wellness projects, and media content distribution.
Under the agreement, AASP will be responsible for acquiring rights to brands, logos, trademarks, and name/image/likeness rights of athletes and celebrities. Each venture will be governed by separate definitive agreements with specific financial terms.
CEO Ronald Boreta highlighted this collaboration as a strategic move to expand AASP's influence in the global pickleball industry, while tennis legend Andre Agassi emphasized the partnership's potential to make pickleball more accessible worldwide.
Agassi Sports Entertainment (OTC:AASP) has announced a strategic collaboration with IBM (NYSE:IBM) to revolutionize the digital landscape of racquet sports. The partnership will focus on developing AI-powered solutions, branded as Agassi Intelligence, to enhance player performance analysis and provide personalized recommendations.
The collaboration aims to create innovative digital tools for training, performance tracking, and fan engagement while building an inclusive global community of racquet sports enthusiasts. Tennis legend Andre Agassi, an 8-time Grand Slam winner, emphasized the partnership's alignment with their mission to promote health and wellness while growing the racquet sports industry worldwide.
Global Acquisitions (OTC PINK:AASP) has announced its corporate rebranding to Agassi Sports Entertainment Corp. The name change reflects the company's strategic focus on building a sports entertainment and media company, initially concentrating on racquet sports with tennis legend Andre Agassi, a significant shareholder.
The company plans to capitalize on the growing pickleball and padel industries globally. Agassi, an 8-time Grand Slam winner and Olympic Gold Medalist, has already established himself as a prominent figure in promoting pickleball through investments and endorsements.
AASP aims to facilitate widespread adoption of pickleball across various levels, from youth activities to major league action and streaming media. The company is currently in discussions with leading brands in media, technology, equipment, and entertainment sectors to collaborate on advancing pickleball globally.
Global Acquisitions Corp (OTC Pink:AASP) has announced its new operating strategy to become a leader in the global sports entertainment and media industry, with an initial focus on court sports, particularly pickleball and padel. The company is collaborating with tennis legend Andre Agassi, a significant shareholder, who brings his experience as a World Number 1, 8-time Grand Slam winner, and Olympic Gold Medalist. CEO Ronald Boreta emphasized their unique positioning through Agassi's global leadership to play a key role in consolidating these expanding sports opportunities. The company plans to evaluate co-branding and acquisition opportunities with leading operators in these growing markets.