Welcome to our dedicated page for Agassi Sports news (Ticker: AASP), a resource for investors and traders seeking the latest updates and insights on Agassi Sports stock.
Agassi Sports Entertainment Corp. reports developments in racquet-sports entertainment, media, content, and technology. The company focuses on products, platforms, and experiences across tennis, pickleball, and padel, including the development of the Agassi Intelligence digital ecosystem for AI-powered coaching, video analysis, player engagement, and racquet-sports commerce.
Company news also covers brand and advisory partnerships, sports-agency and communications relationships, collaboration and licensing agreements, and the World Series of Pickleball trademark rights acquired by the company. Recurring updates center on how AASP builds racquet-sports properties, digital tools, media opportunities, events, and commercial partnerships around its public-company strategy.
Agassi Sports Entertainment (OTC:AASP) announced a multi-year commercial collaboration with the United States Tennis Association and USTA Coaching to integrate USTA Coaching’s philosophy, curriculum, and American Development Model programming into ASE’s AI-powered digital coaching platform being developed with IBM. The partnership aims to expand access to high-quality, technology-enabled tennis instruction, connect players with certified coaches and programs, and provide exclusive subscription benefits for USTA Coaching community members and USTA members.
USTA Coaching “Pro” and “Pro Plus” members are expected to receive complimentary access to the platform at launch, with discounted pricing anticipated for eligible adult USTA members. ASE advisor and renowned coach Darren Cahill will headline USTA Coaching’s inaugural “Coaches Open” conference in New York City on August 25–27, 2026, highlighting the collaboration’s focus on innovation, education, and long-term support for the coaching community.
Agassi Sports Entertainment (OTC: AASP) announced a global “Let’s Play” pickleball and padel platform initiative aiming to build a worldwide network of branded clubs via potential acquisitions, strategic partnerships, collaborations and franchising opportunities. The initiative extends ASE’s racket sports platform from technology, events and media into destination-based facilities.
ASE plans to target North America, Europe, Asia Pacific and other markets, with initial international efforts expected in Germany and Australia, led respectively by Stefanie Graf and Darren Cahill. According to the company, discussions with operators, developers and partners are at an early stage, and ASE has not yet acquired facilities or entered into definitive acquisition, partnership or franchise agreements. Additional details and conceptual renderings are expected in an updated investor presentation to be filed on Form 8-K.
Agassi Sports Entertainment (OTC:AASP) signed a name and likeness license agreement with tennis coach Darren Cahill. He will support the Agassi Intelligence AI platform, premium content, media projects and global growth initiatives aimed at expanding access to elite racket-sport coaching and fan engagement.
Cahill will contribute coaching expertise and strategic insights as ASE develops Agassi Intelligence with IBM, with further announcements on features and initiatives expected in coming months.
Agassi Sports Entertainment (OTC:AASP) has applied to list its common stock on the Nasdaq Capital Market. The company seeks to trade under the symbol AASE, aiming to enhance investor visibility, liquidity, and access to institutional capital as part of its capital markets strategy.
The proposed uplisting remains subject to Nasdaq approval and the company meeting all quantitative and qualitative listing and regulatory requirements. Until any approval, AASP shares will continue trading on the OTC market.
Agassi Sports Entertainment (OTC PINK: AASP) appointed MKTG Sports + Entertainment as its global PR agency of record on February 25, 2026.
MKTG, part of dentsu, will lead year‑round communications, brand positioning, product launch support, earned media, and executive visibility as ASE advances its Agassi Intelligence digital platform with AI coaching, swing analysis, and phased expansion into pickleball and padel.
Agassi Sports Entertainment (OTC PINK: AASP) announced plans to launch the World Series of Pickleball, a Las Vegas–based championship property developed with TEAM Marketing. ASE acquired the World Series of Pickleball trademark in June 2025 and expects TEAM to lead event operations, with Andre Agassi involved as a significant shareholder and participant.
The company intends the property to encompass sponsorship, media rights, ticketing, hospitality, and global distribution while pursuing commercial partners to support growth.
Agassi Sports Entertainment (OTC PINK: AASP) announced on February 10, 2026 that George Mackin has joined as a strategic consultant. Mackin brings decades of racquet-sports media, event, and technology experience, including prior sales and ownership roles, and will advise on media strategy, brand development, event growth, athlete partnerships, and sports technology.
Agassi Sports Entertainment (OTC Pink: AASP) announced on November 25, 2025 a brand partnership and advisory agreement with tennis Hall of Famer Stefanie Graf. Graf will serve as a brand partner, advise on strategic direction across global racquet sports, and collaborate on events, branding, and technology.
The agreement allows Agassi Sports Entertainment to use and market the Graf name as determined in consultation with her. The company said the partnership complements a recently disclosed multi-year IBM collaboration to build an AI-powered digital platform for the global racquet sports community.
IBM (NYSE: IBM) and Agassi Sports Entertainment (ASE) announced a multi-year collaboration on Nov 5, 2025 to build an AI-powered digital platform for global racquet sports.
The platform will use watsonx.ai and computer vision to deliver video-based coaching called "Agassi Intelligence," offer premium content, commercial features, and community interactions, and is planned for initial app release in H1 2026. IBM Consulting will lead development and host solutions on IBM Cloud. Andre Agassi will play an active role in shaping training content and fan engagement.
Agassi Sports Entertainment (OTC PINK:AASP) has entered into a collaboration and licensing agreement with JOOLA, a global leader in table tennis and pickleball. The partnership aims to develop joint ventures in pickleball, including products, live events, tournaments, wellness projects, and media content distribution.
Under the agreement, AASP will be responsible for acquiring rights to brands, logos, trademarks, and name/image/likeness rights of athletes and celebrities. Each venture will be governed by separate definitive agreements with specific financial terms.
CEO Ronald Boreta highlighted this collaboration as a strategic move to expand AASP's influence in the global pickleball industry, while tennis legend Andre Agassi emphasized the partnership's potential to make pickleball more accessible worldwide.