AbbVie Launches Love in Mind™ to Spotlight the Emotional Impact of Migraine on Romantic Relationships
Rhea-AI Summary
AbbVie (NYSE: ABBV) launched Love in Mind™ on January 29, 2026, an educational initiative about the emotional impact of migraine on dating and romantic relationships. A Harris Poll of 606 adults found 89% struggle to be present, 51% canceled dates (avg. 8 times/year), and 78% push past pain to be intimate. Country artist Jessie James Decker shares her personal experience; relationship guidance is offered by Nedra Glover Tawwab. Resources and full survey findings are available at LoveInMind.com.
Positive
- None.
Negative
- None.
News Market Reaction
On the day this news was published, ABBV gained 0.80%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
ABBV was down 2.35% while key peers showed mixed, smaller moves (e.g., JNJ +0.58%, NVO -1.87%), suggesting a stock-specific move rather than a broad sector trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 16 | Phase 3 data update | Positive | -1.1% | Epcoritamab Phase 3 trial showed improved PFS but no OS benefit. |
| Jan 12 | Access/pricing agreement | Positive | +0.3% | Three-year U.S. agreement on access, affordability and large R&D investment. |
| Jan 12 | Licensing deal | Positive | -0.0% | Exclusive license for RC148 bispecific antibody with large upfront and milestones. |
| Jan 12 | Manufacturing acquisition | Neutral | -0.0% | Acquisition of Arizona device facility to expand U.S. manufacturing capacity. |
| Jan 12 | Supply rights deal | Neutral | -0.0% | West sells SmartDose 3.5mL manufacturing and supply rights to AbbVie. |
Recent news shows a mix of strategic deals and clinical data where positive or strategic announcements have not always been followed by positive price reactions.
Over the past months, AbbVie has reported major R&D and business developments. On Jan 16, 2026, Phase 3 data for epcoritamab in DLBCL showed improved PFS but no clear OS benefit, and the stock moved -1.11%. On Jan 12, 2026, multiple strategic announcements—including a U.S. access agreement, a large bispecific antibody licensing deal, and a U.S. manufacturing expansion—produced modest price reactions ranging from -0.02% to +0.32%. Against this backdrop, today’s migraine-focused educational initiative fits into AbbVie’s broader efforts to support disease awareness alongside its clinical and commercial activities.
Market Pulse Summary
This announcement launches an educational initiative highlighting the emotional and relational burden of migraine, with survey data from 606 adults and prevalence estimates of nearly 40 million Americans affected. It complements AbbVie’s recent stream of clinical and strategic updates rather than altering financial guidance. Investors may track how such disease-awareness efforts integrate with the company’s broader migraine portfolio, while also monitoring future clinical results and regulatory disclosures for direct financial implications.
AI-generated analysis. Not financial advice.
- ~3 out of 4 respondents said migraine attacks have stood in the way of romantic relationships, according to new Harris Poll survey
- Wife, mother, country music star, and entrepreneur Jessie James Decker shares her personal experience living with migraine
- Love in Mind encourages candid conversations about migraine with healthcare providers to develop a personalized care plan
When Migraine Meets Romance
The Love in Mind survey,3 conducted online by Harris Poll on behalf of AbbVie, took a closer look at how migraine can affect the emotional, social, and romantic lives of 606 adults living with the disease. A few of the key survey findings include:
- Most survey respondents (
89% ) agreed* it's hard to feel present in a romantic relationship when experiencing a migraine attack; a reminder that migraine can extend beyond physical symptoms. - Love often takes a rain check. More than half (
51% ) of survey respondents have cancelled or rescheduled a date due to migraine attacks. On average, they have done so eight times in the past twelve months. - Behind closed doors, the struggle to maintain intimacy can be a challenge. Of those surveyed,
78% of respondents agreed* they sometimes try to push past the pain of migraine attacks to be more physically intimate.
*Agree responses include both "strongly agree" and "somewhat agree."
"These survey results highlight how migraine can extend beyond the physical to affect the relationships and moments that matter most, including how we pursue relationships, maintain connection, and view ourselves as romantic partners," said Aubrey Adams, PhD, therapeutic area head, migraine, medical affairs, AbbVie. "Understanding and acknowledging these impacts is an important part of managing migraine. Open conversations with a healthcare provider about how migraine truly affects daily life – relationships, confidence, and sense of self – can be a meaningful step toward comprehensive care."
Country Music Star and Entrepreneur Jessie James Decker Pulls Back the Curtain on Living with Migraine
Jessie James Decker remembers having what she now knows as migraine symptoms as early as middle school before receiving an official diagnosis years later. Beyond the physical symptoms, she has first-hand experience with the emotional toll migraine can have on relationships and is passionate about sharing her migraine story and spreading awareness to help others.
"I want to be fully present, but with migraine, that's not always easy. I remember powering through the pain of migraine to attend my husband's football games, despite knowing the lights and noise would trigger me, because I didn't want to feel like I was missing special moments," said Jessie. "Over the years, I've been completely honest with my doctor about how my migraine affects the moments that matter most to me so we can continue to fine-tune my management plan. I encourage anyone living with migraine to do the same. While I still live with migraine, with my care plan, I feel I am able to show up best for myself and those I love."
Jessie's experience reflects how migraine can influence even the most meaningful relationships. Building on this perspective, relationship expert, licensed therapist, and
Visit www.LoveInMind.com to learn more about migraine, find additional Love in Mind survey findings about how migraine can impact love and relationships, learn more about Jessie's story, and discover relationship tips from Nedra, along with additional migraine resources.
About the Love in Mind Survey
The Love in Mind survey explored how migraine can affect the emotional, social, and romantic lives of adults living with the disease, including its impact on dating, emotional connection, communication, and physical intimacy. The survey was conducted online in the
About AbbVie in Migraine
AbbVie is the only company with three prescription treatments designed to meet patient needs across the full spectrum of migraine, a debilitating disease. We are committed to empowering people in their pursuit of migraine freedom. We advance science that enables healthcare professionals to care for people impacted across the spectrum of migraine. Through education, research and partnerships with the migraine community, we strive to help those with migraine navigate barriers to care, access effective treatments and reduce the impact of migraine on their lives.
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Media Contact:
Jacqueline Karis
310-486-4993
Jacqueline.karis@abbvie.com
References:
- American Migraine Foundation. What is migraine? January 21, 2021. Accessed January 31, 2024. https://americanmigrainefoundation.org/resource-library/what-is-migraine/
- The American Migraine Foundation. Migraine Facts Accessed July 8, 2025. Available at: https://americanmigrainefoundation.org/resource-library/migraine-facts/
- Data on file. The Love in Mind survey was conducted online in the
U.S. by The Harris Poll on behalf of AbbVie between Sept. 11 - 25, 2025, among 606 U.S. adults aged 18+ diagnosed with migraine.
View original content:https://www.prnewswire.com/news-releases/abbvie-launches-love-in-mind-to-spotlight-the-emotional-impact-of-migraine-on-romantic-relationships-302673336.html
SOURCE AbbVie
FAQ
What did AbbVie announce with the Love in Mind initiative (ABBV) on January 29, 2026?
What were the key Harris Poll findings about migraine and romantic relationships in the ABBV survey?
How does Jessie James Decker contribute to AbbVie's Love in Mind campaign (ABBV)?
What relationship advice does Love in Mind (ABBV) provide for people with migraine?
Where can patients and caregivers find the Love in Mind survey results and resources from AbbVie (ABBV)?
