Allergan Aesthetics Launches Campaign to Educate Consumers about Hyaluronic Acid (HA) Injectable Fillers
Allergan Aesthetics (NYSE:ABBV) has launched the "Naturally You with Injectable Hyaluronic Acid Fillers" campaign to provide educational resources about HA injectable fillers. The initiative centers around a comprehensive report available at naturallyyouwithHA.com, which reveals that 90% of consumers are satisfied with HA filler outcomes, and 78% strongly agree that people today prefer natural-looking results.
The report, part of the Aesthetics Evolution Report Series, combines research from consumer and business media, cultural conversations, and proprietary data from Allergan Aesthetics. Key findings show that over 75% of consumers believe HA filler usage will increase, while more than two-thirds use social media for filler education. The campaign includes partnerships with healthcare providers and influencers to promote education and natural-looking outcomes.
Allergan Aesthetics (NYSE:ABBV) ha lanciato la campagna "Naturally You with Injectable Hyaluronic Acid Fillers" per offrire risorse formative sui filler iniettabili a base di acido ialuronico. L'iniziativa ruota attorno a un rapporto completo disponibile su naturallyyouwithHA.com, che rivela come il 90% dei consumatori sia soddisfatto dei risultati dei filler HA e che il 78% concordi fortemente sul fatto che oggi si preferiscano risultati dall'aspetto naturale.
Il rapporto, parte della Aesthetics Evolution Report Series, unisce ricerche da media consumer e business, conversazioni culturali e dati proprietari di Allergan Aesthetics. I risultati chiave mostrano che oltre il 75% dei consumatori ritiene che l'uso dei filler HA aumenterà, mentre più di due terzi si informano sui filler tramite i social media. La campagna prevede collaborazioni con operatori sanitari e influencer per promuovere l'educazione e risultati dall'aspetto naturale.
Allergan Aesthetics (NYSE:ABBV) ha lanzado la campaña "Naturally You with Injectable Hyaluronic Acid Fillers" para ofrecer recursos educativos sobre rellenos inyectables de ácido hialurónico. La iniciativa gira en torno a un informe completo disponible en naturallyyouwithHA.com, que revela que el 90% de los consumidores está satisfecho con los resultados de los rellenos HA y que el 78% está totalmente de acuerdo en que hoy en día se prefieren resultados de apariencia natural.
El informe, parte de la Aesthetics Evolution Report Series, combina investigaciones de medios de consumo y negocios, conversaciones culturales y datos propios de Allergan Aesthetics. Las conclusiones clave muestran que más del 75% de los consumidores cree que el uso de rellenos HA aumentará, mientras que más de dos tercios usan las redes sociales para informarse sobre los rellenos. La campaña incluye asociaciones con proveedores sanitarios e influencers para promover la educación y resultados de aspecto natural.
Allergan Aesthetics (NYSE:ABBV)는 HA(히알루론산) 주입 필러에 대한 교육 자료를 제공하기 위해 "Naturally You with Injectable Hyaluronic Acid Fillers" 캠페인을 시작했습니다. 이 이니셔티브는 naturallyyouwithHA.com에서 확인할 수 있는 종합 보고서를 중심으로 전개되며, 보고서에 따르면 소비자의 90%가 HA 필러 결과에 만족하고 78%가 자연스러운 결과를 오늘날 사람들이 선호한다고 강하게 동의하는 것으로 나타났습니다.
Aesthetics Evolution Report Series의 일부인 이 보고서는 소비자 및 비즈니스 미디어 조사, 문화적 대화, Allergan Aesthetics의 자체 데이터를 결합합니다. 주요 발견으로는 75% 이상의 소비자가 HA 필러 사용이 증가할 것이라고 믿고 있으며, 3분의 2 이상이 필러 정보 습득을 위해 소셜 미디어를 사용한다는 점이 있습니다. 이 캠페인은 의료 제공자 및 인플루언서와의 협력을 통해 교육과 자연스러운 결과를 촉진합니다.
Allergan Aesthetics (NYSE:ABBV) a lancé la campagne « Naturally You with Injectable Hyaluronic Acid Fillers » pour fournir des ressources éducatives sur les produits de comblement hyaluronique injectables. L'initiative s'articule autour d'un rapport complet disponible sur naturallyyouwithHA.com, qui révèle que 90 % des consommateurs sont satisfaits des résultats des fillers HA et que 78 % sont tout à fait d'accord pour dire qu'aujourd'hui on préfère des résultats d'apparence naturelle.
Le rapport, partie de la Aesthetics Evolution Report Series, combine des recherches issues des médias grand public et professionnels, des discussions culturelles et des données propriétaires d'Allergan Aesthetics. Les conclusions clés montrent que plus de 75 % des consommateurs estiment que l'utilisation des fillers HA va augmenter, tandis que plus des deux tiers utilisent les réseaux sociaux pour s'informer sur les fillers. La campagne inclut des partenariats avec des professionnels de santé et des influenceurs pour promouvoir l'éducation et des résultats d'apparence naturelle.
Allergan Aesthetics (NYSE:ABBV) hat die Kampagne "Naturally You with Injectable Hyaluronic Acid Fillers" gestartet, um Bildungsressourcen zu injizierbaren Hyaluronsäure-Fillern bereitzustellen. Die Initiative konzentriert sich auf einen umfassenden Bericht auf naturallyyouwithHA.com, der zeigt, dass 90 % der Verbraucher mit den Ergebnissen von HA-Fillern zufrieden sind und 78 % stark zustimmen, dass heute natürliche Ergebnisse bevorzugt werden.
Der Bericht, Teil der Aesthetics Evolution Report Series, vereint Forschung aus Verbraucher- und Fachmedien, kulturelle Debatten und firmeneigene Daten von Allergan Aesthetics. Wichtige Ergebnisse zeigen, dass über 75 % der Verbraucher glauben, die Anwendung von HA-Fillern werde zunehmen, während mehr als zwei Drittel soziale Medien zur Information über Filler nutzen. Die Kampagne umfasst Partnerschaften mit Gesundheitsanbietern und Influencern, um Bildung und natürlich aussehende Ergebnisse zu fördern.
- High consumer satisfaction rate of 90% with HA filler outcomes
- Strong market growth potential with 75% of consumers expecting increased adoption
- Market leadership position in HA injectable fillers
- None.
- First-of-its-kind report is available at www.naturallyyouwithHA.com
- Deep dive into category education and data on HA injectable fillers and the natural-looking results they can achieve
"Our goal with Naturally You with Injectable Hyaluronic Acid Fillers campaign is to set the record straight on hyaluronic acid injectable fillers for our healthcare providers, our patients and the category," said Glen Curran, Senior Vice President,
The new report, The Hyaluronic Acid Injectable Fillers Report, is at the center of the campaign and sheds light on the current use, opinions and personal experiences around of HA injectable fillers.
Key stats include:
- Nearly
90% of consumers indicate they are satisfied with the outcome, noting natural-looking results as their top satisfaction point.1 78% of consumers strongly agree that today, people want a more natural look.- Over two-thirds of consumers use social media and online videos to learn about HA fillers.
- Over
75% of consumers believe that more people will use injectable HA fillers in the future.2
The report draws from extensive research, including analysis of consumer and business media, cultural conversations, social trends, and proprietary
The Hyaluronic Acid Injectable Fillers Report is the first in the Aesthetics Evolution Report Series, which will continue to provide insights into the aesthetics industry.
As part of the Naturally You with Injectable Hyaluronic Acid Fillers campaign, Allergan Aesthetics will partner with healthcare providers and consumer influencers, to support education on the category and promotion of healthy, natural-looking outcomes consumer desire today.
Join Allergan Aesthetics in reshaping the narrative around HA injectable fillers. Explore the report and be part of a more informed future in aesthetics.
Visit www.naturallyyouwithHA.com to learn more and download your copy of The Hyaluronic Acid Injectable Fillers Report.
About Allergan Aesthetics
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit www.AllerganAesthetics.com.
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X (formerly Twitter), and YouTube.
Forward-Looking Statements
Some statements in this news release are, or may be considered, forward-looking statements for purposes of the Private Securities Litigation Reform Act of 1995. The words "believe," "expect," "anticipate," "project" and similar expressions and uses of future or conditional verbs, generally identify forward-looking statements. AbbVie cautions that these forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those expressed or implied in the forward-looking statements. Such risks and uncertainties include, but are not limited to, challenges to intellectual property, competition from other products, difficulties inherent in the research and development process, adverse litigation or government action, and changes to laws and regulations applicable to our industry. Additional information about the economic, competitive, governmental, technological and other factors that may affect AbbVie's operations is set forth in Item 1A, "Risk Factors," of AbbVie's 2023 Annual Report on Form 10-K, which has been filed with the Securities and Exchange Commission, as updated by its subsequent Quarterly Reports on Form 10-Q. AbbVie undertakes no obligation, and specifically declines, to release publicly any revisions to forward-looking statements as a result of subsequent events or developments, except as required by law.
Kate McShane
Corporate Communications
Kate.mcshane@allergan.com
References:
- Allergan Aesthetics
U.S. HA Filler Category Data and Innovation Scan - Allergan Aesthetics 2025 Global HA Filler Future Study
Data in the report is collected on a continuous basis via multiple ongoing surveys, with variable sample sizes per measure (total HCP n = ~100; consumer n = ~241 – 1,180).
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SOURCE AbbVie
FAQ
What are the key findings of Allergan Aesthetics' (ABBV) HA Injectable Fillers Report 2025?
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