ADS-TEC Energy Shows Ways Retailers Can Monetize Charging Infrastructure at EuroShop 2026
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ac chargingtechnical
AC charging uses the alternating current supplied by homes or public stations to replenish an electric vehicle’s battery, with the vehicle’s built‑in converter changing that AC power into the DC power the battery needs. Think of it like charging a phone from a wall outlet compared with a specialized fast charger: it’s generally slower but far more common and cheaper to install, so it matters to investors because deployment, energy costs and vehicle design affect adoption, recurring charging revenue and infrastructure spending.
ultra-fast chargingtechnical
Ultra-fast charging is a technology that allows electric vehicles or devices to be powered up to a high level in a very short period, often within minutes. It matters to investors because it can make electric cars more convenient and appealing to consumers, potentially boosting sales and accelerating adoption of clean transportation. This rapid energy replenishment helps address one of the main barriers to widespread electric vehicle use.
digital out-of-hometechnical
Digital out-of-home (DOOH) is advertising and information shown on electronic screens in public places—think digital billboards, screens in transit hubs, malls, and elevators—remotely updated and scheduled like online ads. Investors care because DOOH turns public foot traffic into measurable ad impressions and recurring revenue, with growth tied to data-driven targeting, audience patterns, and how easily networks can be scaled or monetized.
doohtechnical
DOOH stands for Digital Out‑Of‑Home, meaning digital screens and displays placed in public spaces like transit hubs, shopping centers, and street furniture that show advertising or information. For investors, DOOH matters because it represents a growing, measurable ad channel that can drive revenue and audience reach much like traditional billboards but with the flexibility to change content quickly and target audiences, so companies with strong DOOH offerings may capture shifting ad budgets.
programmatic connectivitytechnical
Programmatic connectivity is the automated, software-driven linking of systems so data and instructions flow directly between platforms without manual intervention. Think of it like programmable plumbing that moves price feeds, orders, or ad inventory instantly between parties; for investors it matters because it speeds execution, lowers costs, enables scaling and new revenue models, and concentrates operational or cybersecurity risk if that automated link fails.
energy managementtechnical
Energy management is the set of practices and systems a business uses to monitor, control and reduce its use of electricity, fuel and heat, much like a household budget that tracks and cuts waste to lower bills. For investors it matters because effective energy management reduces operating costs, lowers exposure to price swings and regulations, and can signal efficient capital allocation and lower long-term risk—factors that influence profitability and valuation.
peak shavingtechnical
Peak shaving is the practice of reducing or shifting electricity use during the times when demand and prices are highest, often by using stored energy, temporary cutbacks, or shifting tasks to off-peak hours. For investors, it matters because lowering those costly peak charges can improve a company’s profit margins, reduce the need for expensive grid upgrades, and create new revenue opportunities from programs that pay for load reductions—like smoothing out rush-hour traffic to avoid toll spikes.
Charging options influence where EV drivers choose to shop
Retailers can attract customers by offering battery-supported ultra-fast charging
Charging without grid expansion delivers new revenues for retailers from charging, energy management, and DOOH advertising
DÜSSELDORF, Germany & NÜRTINGEN, Germany--(BUSINESS WIRE)--
At EuroShop 2026, Düsseldorf February 22 to 26, ADS-TEC Energy (NASDAQ: ADSE) is demonstrating how charging infrastructure is evolving in the retail sector as battery-buffered ultra-fast charging drives additional customer traffic and offers new monetization opportunities.
ADS-TEC Energy: charging options influence where consumers choose to shop
The latest market analysis and retail studies show that the drivers of electric vehicles (EVs) are increasingly deciding where to shop based on the availability of EV charging. However, with typical dwell times of 20 to 30 minutes in grocery stores and drugstores, traditional AC charging infrastructure cannot deliver enough charging power to meet drivers’ needs. And, while ultra-fast charging can charge an EV in 10 to 20 minutes, retailers’ deployments often fail due to limited grid connection capacity, lengthy approval procedures, and high expansion costs.
Meeting this market need, ADS-TEC Energy’s battery-buffered system, ChargePost, delivers ultra-fast charging even in retail locations with limited grid capacity and can be deployed without extensive grid expansion. ChargePost’s compact footprint features an integrated 201 kWh battery and can charge up to 300 kW or 150 kW when charging two vehicles at the same time. This makes high charging available in retail locations even at the limit of grid availability.
Multi-revenue opportunities
ADS-TEC Energy’s fast charging offers retailers new revenue opportunities:
Direct revenue from EV charging
Energy management through peak shaving and PV integration
Digital Out-of-Home advertising using ChargePost’s integrated displays
ChargePost’s 75” Digital Out-of-Home (DOOH) displays enable location-based, time-sensitive advertising, without adding advertising space in the parking lot. Advertisers benefit by reaching EV drivers as well as other visitors, customers, and passers-by. ChargePost advertising is managed by a powerful DOOH network with programmatic connectivity and regional and national direct marketing. ADS-TEC Energy manages integration into existing media and retail media strategies, including decision making based on factors including the time of day and weather, alongside transparent reporting. With these value-add services, charging infrastructure evolves from e-mobility to becoming an integral part of today’s retail media strategy.
About ADS-TEC Energy
With more than a decade of experience in lithium-ion technologies, ADS-TEC Energy develops and manufactures battery storage solutions and ultra-fast charging systems, including advanced energy management software. ADS-TEC Energy’s battery-buffered fast-charging technology enables electric vehicles to charge at ultra-high power levels even on weak grids, all within an exceptionally compact design.
Headquartered in Nürtingen, Baden-Württemberg, the company was nominated by the President of Germany for the German Future Prize and was inducted into the “Circle of Excellence” in 2022. The outstanding quality and performance of ADS-TEC Energy’s systems are the result of extensive investment in in-house development and high levels of vertical integration. With its advanced technology platforms, ADS-TEC Energy is a trusted partner for automotive manufacturers, energy providers, and charging infrastructure operators worldwide.
