ADT appoints Kim Miller as EVP & Chief Marketing & Communications Officer

Rhea-AI Summary

ADT (NYSE: ADT) announced that Kim Miller will join as Executive Vice President and Chief Marketing & Communications Officer, effective Dec. 22, 2025.

Miller will lead a unified go-to-market approach, customer acquisition tied to performance marketing, and efforts to accelerate growth and customer experience. She joins from Aescape and has prior senior marketing roles at Consumer Reports and Flatiron School.

Positive

• Leadership hire: Appointment of an experienced CMO-level executive
• Go-to-market focus: Role charged with unifying and updating GTM and performance marketing
• Relevant experience: Background leading growth at Aescape and senior marketing roles

Negative

• None.

Market Reality Check

$8.13 Last Close

Volume Volume 7,599,891 is 1.15x the 20-day average of 6,597,583. normal

Technical Shares at $8.13, trading 9.01% below the 52-week high and 21.16% above the 52-week low, slightly below the $8.32 200-day MA.

Peers on Argus

ADT slipped 0.12% while peers were mixed: BCO up 0.41%, MSA/BRC modestly down, and GEO/CXW off more sharply (-2.56%, -2.57%). Moves do not indicate a broad sector trend.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Nov 04	Q3 2025 earnings	Positive	-8.1%	Reported Q3 revenue, earnings, cash flow and updated 2025 guidance.
Oct 21	Earnings notice	Neutral	+1.5%	Announced timing and access details for upcoming Q3 2025 results call.
Sep 30	Notes pricing	Neutral	-0.3%	Priced $1.0B first‑priority senior secured notes due 2033 for refinancing.
Sep 30	Debt offering	Neutral	-0.9%	Announced planned $1.0B notes and $300M term loans to redeem 2028 notes.
Jul 24	Secondary & buyback	Neutral	-2.6%	Large secondary stock sale by Apollo affiliates with concurrent share repurchase.

Pattern Detected

Recent earnings and capital-structure announcements often saw modest to sharp downside reactions, even when operational metrics or refinancing steps appeared constructive.

Recent Company History

Over the last six months, ADT has focused on earnings delivery, balance sheet refinement, and capital markets activity. Q3 2025 results on Nov. 4 showed revenue of $1,298M and adjusted free cash flow of $208M, yet the stock fell 8.08% over 24 hours. Multiple debt offerings and refinancings in late September and October 2025 involved $1.0B first‑priority notes and redemptions of $1.3B higher‑coupon notes. A large secondary stock offering in July 2025, paired with an ~11M-share company buyback, also saw a negative price reaction.

Market Pulse Summary

This announcement highlights a leadership change in marketing and communications, signaling focus on a unified go‑to‑market strategy and performance marketing. Recent history shows ADT balancing operational progress, such as Q3 2025 revenue of $1,298M, with capital structure actions including $1.0B in new notes and redemptions of $1.3B older debt. Investors may watch how the new executive’s initiatives affect customer acquisition, brand positioning, and alignment with prior refinancing and portfolio moves.

Key Terms

go-to-market technical

"will lead the development of a unified, and updated, go-to-market approach"

A go-to-market plan is the practical roadmap a company uses to introduce a product or service to customers, covering who the target buyers are, how the product will be sold or distributed, pricing, and the main marketing and sales messages. For investors, it shows how quickly and cost-effectively a business can win customers and generate revenue — like a launch playbook that determines whether a new offering will reach its audience and scale profitably.

performance marketing technical

"leading customer acquisition strategies tied to performance marketing and underscored"

Performance marketing is an advertising approach where companies pay only when a measurable action happens—such as a sale, a lead, or a sign-up—similar to hiring a salesperson paid on commission rather than by the hour. Investors watch it because it makes customer acquisition costs and returns easier to track and optimize, affecting revenue growth, profit margins and how efficiently a business can scale; changes in ad platforms or privacy rules can quickly alter its effectiveness.

ai robotics technical

"Aescape Inc., an innovative wellness and AI robotics company where she led"

AI robotics combines machines that can move and manipulate the physical world with software that lets them learn, sense and make decisions. Imagine a smart helper that can see a problem, figure out a solution, and act — this matters to investors because it can lower labor costs, speed production, create new products and service models, but also requires big upfront spending and carries technical, regulatory and adoption risks.

AI-generated analysis. Not financial advice.

BOCA RATON, Fla., Dec. 22, 2025 (GLOBE NEWSWIRE) -- ADT Inc. (NYSE: ADT) today announced Kim Miller will join the company as Executive Vice President and Chief Marketing & Communications Officer.

Miller will lead the development of a unified, and updated, go-to-market approach, leading customer acquisition strategies tied to performance marketing and underscored by disciplined growth.

“Kim’s appointment marks an exciting step in ADT’s evolution. Her proven ability to unite brand, performance marketing, and customer experience will contribute towards accelerating growth and strengthening our position as the leader in smart home security,” said Jim DeVries, ADT Chairman, President and CEO.

Miller brings extensive experience leading growth and marketing for global, mission-driven brands. She joins us from Aescape Inc., an innovative wellness and AI robotics company where she led go-to-market strategy, growth, marketing and branding. She has also held senior marketing roles at notable companies including Consumer Reports and Flatiron School.

“I’m thrilled to join ADT at such a pivotal moment,” Miller said. “The company’s commitment to innovation and customer trust is unmatched, and I look forward to partnering with the team to deliver meaningful growth and elevate the customer experience.”

About ADT
ADT provides safe, smart and sustainable solutions for people, homes and small businesses. Through innovative offerings, unrivaled safety and a premium customer experience, all delivered by the largest network of smart home security professionals in the U.S.

Media Relations:
media@adt.com

FAQ

Who is Kim Miller and what role will she have at ADT (NYSE: ADT)?

Kim Miller will serve as Executive Vice President & Chief Marketing & Communications Officer, leading marketing and communications strategy.

When did ADT announce the appointment of Kim Miller?

ADT announced Kim Miller's appointment on December 22, 2025.

What will Kim Miller focus on at ADT (ADT)?

She will focus on a unified go-to-market approach, performance-driven customer acquisition, and improving customer experience.

Where did Kim Miller work before joining ADT (ADT)?

She most recently led go-to-market, growth, marketing, and branding at Aescape and held senior marketing roles at Consumer Reports and Flatiron School.

What does Kim Miller's hire mean for ADT shareholders and marketing strategy?

The hire signals an emphasis on performance marketing and disciplined growth, which management says aims to accelerate growth and strengthen market position.