New Aflac Accident policy offers holistic benefits to help policyholders fully recover

Rhea-AI Summary

Aflac (AFL) has launched a new enhanced Accident Insurance product, available in 32 states, offering expanded coverage for post-accident treatments and therapy. The plan nearly doubles coverage for follow-up care and introduces mental health benefits following covered accidents.

Key features include increased preventive care benefits, built-in building benefits for hospital stays that increase annually for up to five years, and enhanced coverage for common accidents like fractures and burns. A special line of duty benefit rider offers an additional $10,000 for first responders injured while working.

According to the 2025 Aflac WorkForces Report, 51% of American employees cannot afford a $1,000 out-of-pocket expense for unexpected medical events, while 22% cannot cover $500. The new policy aims to help bridge this financial gap by providing cash benefits for various medical services including ambulance, ER, urgent care, and therapy services.

Positive

• Nearly doubled benefits for post-accident medical care visits
• Expanded product availability across 32 states
• Introduction of escalating benefits that increase annually for up to 5 years
• Addition of $10,000 line of duty benefit rider for first responders

Negative

• None.

Insights

Insurance Industry Analyst

The launch of Aflac's enhanced accident insurance product represents a significant strategic evolution in the supplemental insurance market. The nearly doubled benefits for post-accident care and the inclusion of mental health coverage align with two critical market trends: rising healthcare costs and increasing awareness of mental health needs. This product enhancement could strengthen Aflac's market position in several ways:

Strategic Market Positioning: The expansion to 32 states positions Aflac to capture a larger market share in the growing supplemental insurance sector. The innovative built-in building benefits feature, which increases coverage levels for up to five years, creates a powerful customer retention mechanism while potentially improving lifetime customer value.

Revenue and Profitability Implications: The enhanced coverage levels, particularly the doubled benefits for post-accident care, suggest a potential increase in premium rates. However, this is balanced against the concerning statistic that 51% of American workers cannot handle a $1,000 medical emergency, indicating a careful pricing strategy will be important for market adoption.

Competitive Differentiation: The inclusion of mental health benefits and the line of duty rider for first responders represents a sophisticated understanding of underserved market needs. This holistic approach to accident coverage, combining physical and mental health support, creates a distinctive value proposition in a traditionally commoditized market.

The product's design reflects a deeper understanding of customer retention economics. The escalating benefit structure incentivizes long-term policy retention, potentially reducing customer acquisition costs while increasing customer lifetime value. This approach could lead to more stable revenue streams and improved loss ratios through better risk pool management.

Aflac Accident Insurance offers broad post-accident treatment and therapy coverage

COLUMBUS, Ga., Feb. 24, 2025 /PRNewswire/ -- Recognizing that accidents can happen anytime, anywhere and to anyone, Aflac Incorporated, a leading provider of supplemental health insurance in the U.S., announced today the launch of its latest individual Aflac Accident Insurance product to help provide financial peace of mind when facing a covered accident.

The new Aflac Accident Insurance plan provides policyholders with cash benefits* after a covered accident, including health services such as ambulance, ER, urgent care, physical therapy, mental health therapy and more. The product is available in 32 states and provides a variety of coverage types that appeal to consumers in all life stages. A primary feature of the new product is how it nearly doubles coverage for follow-up care treatments, including broadening treatment care to include mental health benefits when an accident occurs. The enhancements also provide increased preventive care, designed to promote overall health and wellness.

Besides the physical pain, the financial impact from treating accidents can be just as hurtful and costly. The 2025 Aflac WorkForces Report shows that 51% of American employees could not pay $1,000 out-of-pocket in the event of an unexpected illness or injury. Nearly 22% said they could not cover $500.  Aflac's new Accident Insurance plan is designed to help consumers and their families become better prepared to address many of the everyday expenses that health insurance doesn't cover when an accident occurs.

"Accidents happen, and when they do, Aflac can assist in easing the financial pain by helping to mitigate the costs associated with unanticipated medical bills and more. We want policyholders to make a full recovery, which means providing innovative benefits to help them deal with the physical, mental and emotional challenges they may face following an accident," explained Aflac Senior Vice President, Chief Actuary Tom Morey. "Consumers are seeking a more holistic, simpler approach to their health care and health insurance, which is why we believe that the Aflac Accident Insurance plan will generate a great deal of interest with our current and future policyholders."

Key benefits include:

• Nearly doubled benefits — Out-of-pocket expenses increase with the severity of an accident, so this new plan nearly doubles benefits related to post-accident medical care visits per covered accident based on policyholder need.
• New innovative benefits such as built-in building benefits for hospital and ICU confinement — Benefit levels increase each year the policyholder continues to pay premiums, up to five years, providing greater value for persistent customers.
• Enhanced benefits for common accident outcomes — Improved benefits address common accidents like fractures, dislocations, lacerations, concussions, burns, emergency dental work, eye injuries, surgical procedures and more.
• Line of duty benefit rider — Designed for first responders, this rider provides an additional $10,000 if injured in the line of duty (additional requirements apply).

"The scale of potential accidents can turn life upside down for a day or two, or in some cases, impact a family for weeks, months or even years. We want our policyholders to have the financial peace of mind to focus on their recovery, not financial stress," Morey said. "If you've had a qualifying accident, Aflac wants to make it as simple as possible to receive a diverse menu of cash benefits when you need them most."

For more information visit Aflac.com/AccidentInsurance.  

ABOUT AFLAC INCORPORATED
Aflac Incorporated (NYSE: AFL), a Fortune 500 company, has helped provide financial protection and peace of mind for nearly seven decades to millions of policyholders and customers through its subsidiaries in the U.S. and Japan. In the U.S., Aflac is the No. 1 provider of supplemental health insurance products.¹ In Japan, Aflac Life Insurance Japan is the leading provider of cancer and medical insurance in terms of policies in force. The company takes pride in being there for its policyholders when they need us most, as well as being included in the World's Most Ethical Companies by Ethisphere for 18 consecutive years (2024) and Fortune's World's Most Admired Companies for 23 years (2024). In addition, the company became a signatory of the Principles for Responsible Investment (PRI) in 2021 and has been included in the Dow Jones Sustainability North America Index (2024) for 11 years. To find out how to get help with expenses health insurance doesn't cover, get to know us at aflac.com or aflac.com/español. Investors may learn more about Aflac Incorporated and its commitment to corporate social responsibility and sustainability at investors.aflac.com under "Sustainability."

¹ LIMRA 2023 U.S. Supplemental Health Insurance Total Market Report 

Media contact: Jon Sullivan, 706-763-4813 or jsullivan@aflac.com
Analyst and investor contact: David A. Young, 706-596-3264, 800-235-2667 or dyoung@aflac.com

*Cash benefits are paid directly to the insured, unless assigned otherwise.

Accident (Series A38000): In Arkansas, Policies A38100AR, A38200AR, Z382OFAR, A38300AR. In Delaware, Policies A38100DE, A38200DE, A382OFDE, A38300DE. In Oklahoma, Policies A38100OK, A38200OK, A382OFOK, A38300OK. In Texas, Policies A38100TX, A38200TX, A382OFTX, A38300TX. This is a brief product overview only. Coverage may not be available in all states, including but not limited to  ID, NY, OR, PA, or VA. Benefits/premium rates may vary based on plan selected. Optional riders may be available at an additional cost. Plans and riders may also contain a waiting period. Refer to the exact plans and riders for benefit details, definitions, limitations and exclusions. For availability and costs, please contact your local Aflac agent/producer.

Coverage is underwritten by American Family Life Assurance Company of Columbus.

Aflac | Aflac New York | WWHQ | 1932 Wynnton Road | Columbus, GA 31999

 

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SOURCE Aflac

FAQ

What are the key features of Aflac's (AFL) new Accident Insurance policy?

The new policy includes doubled benefits for post-accident care, built-in building benefits that increase annually for 5 years, enhanced coverage for common accidents, and mental health therapy benefits. It also features a $10,000 line of duty benefit rider for first responders.

How many states offer Aflac's (AFL) new Accident Insurance coverage?

The new Aflac Accident Insurance product is available in 32 states.

What percentage of Americans can't afford unexpected medical expenses according to Aflac's 2025 WorkForces Report?

According to the 2025 Aflac WorkForces Report, 51% of American employees cannot pay $1,000 out-of-pocket for unexpected medical events, and 22% cannot cover $500.

What types of medical services are covered under Aflac's (AFL) new Accident Insurance?

The policy covers various medical services including ambulance, emergency room, urgent care, physical therapy, mental health therapy, and preventive care services.

How does Aflac's (AFL) building benefits feature work in the new Accident Insurance policy?

The building benefits feature increases benefit levels each year for hospital and ICU confinement as long as the policyholder continues to pay premiums, up to five years.