AGS to Rock the Bolt at G2E 2025 With Bold New Brand and Largest Showcase in Company History

Rhea-AI Summary

AGS (NYSE:AGS) is set to unveil its bold new brand identity and largest-ever product showcase at the Global Gaming Expo (G2E) 2025. The company will present from an expanded booth (#1150) featuring 86 slot titles, eight table games, and a dedicated AGSi Interactive division zone.

The rebranding, featuring a new bolt icon, reflects AGS's significant transformation since 2014, including expansion into 26 countries, doubling global slot sales, increasing interactive revenue by over 150%, and growing table revenue by over 50%. Following its acquisition by Brightstar Capital Partners, AGS has evolved from a Class II slot supplier to a global gaming leader with eight global R&D studios.

The showcase will feature the new Spectra SL75+ Premium™ cabinet, Revel® mechanical reels, cross-platform Flex games, and enhanced table innovations including Bonus Spin Xtreme™ with AGS FlexBet™.

Positive

• Significant growth metrics: 150% increase in interactive revenue and 50% growth in table revenue
• Expansion into 26 countries with eight global R&D studios
• Ranks among top 5 slot suppliers and top 2 table content providers in North America
• Recent acquisition by Brightstar Capital Partners positions company for next growth phase
• Doubled global slot sales

Negative

• None.

Insights

Gaming Industry Analyst

AGS unveils comprehensive rebrand alongside impressive growth metrics, signaling strategic transformation following Brightstar acquisition.

AGS's comprehensive rebranding initiative represents a significant milestone in the company's evolution from a niche Class II slot supplier to a diversified global gaming powerhouse. This transformation is backed by impressive growth metrics across multiple segments - doubled global slot sales, 150% increase in interactive revenue, and 50% growth in table revenue. The timing of this rebrand, following the Brightstar Capital Partners acquisition earlier this year, signals the company's strategic pivot toward an accelerated growth phase.

The expanded G2E presence (86 slot titles, eight table games, dedicated interactive zone) demonstrates AGS's commitment to product diversification and market penetration across all gaming verticals. Particularly noteworthy is the company's expansion to eight global R&D studios, including a dedicated online development facility - a forward-thinking move as the industry continues its digital transformation.

The consistent ranking among top five slot suppliers and top two table content providers in North America positions AGS as a formidable competitor to industry giants like IGT and Scientific Games. Their reported #1 position as an online slot supplier is especially valuable as digital gaming continues to expand regulatory approval across markets.

The debut of new premium hardware like the Spectra SL75+ Premium cabinet suggests AGS is positioning itself in the higher-margin premium segment, which typically generates superior recurring revenue through participation arrangements rather than outright sales. The introduction of Flex games compatible across all Spectra cabinets demonstrates product strategy alignment to maximize development efficiency and cabinet longevity.

LAS VEGAS, Sept. 24, 2025 (GLOBE NEWSWIRE) -- AGS will electrify the Global Gaming Expo (G2E) this October with the debut of its bold new brand identity and its largest-ever product showcase. At a brand-new expanded booth (#1150), AGS will showcase 86 slot titles, eight table games with multiple progressives, side bets, and card shufflers, and a dedicated AGSi, AGS’ Interactive division, zone.

A Media Snippet accompanying this announcement is available by clicking on this link.

Powered by a new bolt icon, the refreshed identity reflects AGS’ transformation since its last rebrand in 2014, when the Company shortened its name from American Gaming Systems to AGS. At that time, AGS was predominantly a Class II slot supplier, beginning to break into Class III slots, and had just entered the table games market. Over the past decade, the Company has transformed into a global supplier with leading performance across all three product categories—slots, table products, and online content. AGS has scaled significantly, expanded into 26 countries, and established itself as a partner of choice for operators both on the floor and online.

The timing of the rebrand marks AGS’ next chapter of growth, following its acquisition by Brightstar Capital Partners earlier this year. In recent years, the company has doubled global slot sales, increased interactive revenue by more than 150%, and grown table revenue by over 50%. AGS has also expanded to eight global R&D studios, including one dedicated to online game development. The company consistently ranks among the top five slot suppliers and top two table content providers in North America and frequently holds the #1 position as an online slot supplier, according to Eilers & Krejcik Gaming.

“Our new bolt logo reflects the energy and transformation happening within AGS,” said David Lopez, President and CEO of AGS. “We’ve grown from an ambitious challenger to a dynamic leader without losing the authenticity and creativity that built our culture.   Every product is purpose-built to help our partners elevate and differentiate their players’ experience. G2E is the perfect stage to showcase our future as we expand our portfolio and footprint worldwide.”

Highlights at G2E include the debut of the Spectra SL75+ Premium™ cabinet, AGS’ most striking premium slot offering yet; proven mechanical reel performance on Revel®; the debut of Flex games available across all Spectra™ cabinets; award-winning AGSi content with strong omnichannel partnerships; and AGS’ table innovation Bonus Spin Xtreme™ with its newest enhancement, AGS FlexBet™.

Rock the Bolt with AGS at G2E 2025, Booth #1150, where the company will reveal its bold new logo for the first time.

About AGS

AGS is a global company focused on creating a diverse mix of entertaining gaming experiences for every kind of player. Our roots are firmly planted in the Class II Native American gaming market, and our customer-centric culture and growth have helped us branch out to become a leading all-inclusive commercial gaming supplier. Powered by high-performing Class II and Class III slot products, an expansive table products portfolio, real-money gaming platforms and content, highly rated social casino solutions for operators and players, and best-in-class service, we offer an unmatched value proposition for our casino partners. Learn more at www.playags.com.

Media Contact

Julia Boguslawski, Chief Marketing Officer

Nikki Davis, Vice President of Marketing

pr@playags.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5be795a5-e269-4d1d-8fc0-b5cd6f87683d

FAQ

What new products will AGS showcase at G2E 2025?

AGS will showcase 86 slot titles, eight table games, the new Spectra SL75+ Premium™ cabinet, Revel® mechanical reels, and Bonus Spin Xtreme™ with AGS FlexBet™ at booth #1150.

How has AGS performed since its 2014 rebranding?

AGS has expanded to 26 countries, doubled global slot sales, increased interactive revenue by over 150%, grown table revenue by over 50%, and established eight global R&D studios.

What is AGS's current market position in the gaming industry?

AGS ranks among the top 5 slot suppliers and top 2 table content providers in North America, frequently holding the #1 position as an online slot supplier.

When was AGS acquired by Brightstar Capital Partners?

Brightstar Capital Partners acquired AGS in early 2025, marking a new chapter of growth for the company.

What does AGS's new brand identity represent?

The new bolt icon represents AGS's transformation from a Class II slot supplier to a global gaming leader across slots, table products, and online content.