AGS to Rock the Bolt at G2E 2025 With Bold New Brand and Largest Showcase in Company History
AGS (NYSE:AGS) is set to unveil its bold new brand identity and largest-ever product showcase at the Global Gaming Expo (G2E) 2025. The company will present from an expanded booth (#1150) featuring 86 slot titles, eight table games, and a dedicated AGSi Interactive division zone.
The rebranding, featuring a new bolt icon, reflects AGS's significant transformation since 2014, including expansion into 26 countries, doubling global slot sales, increasing interactive revenue by over 150%, and growing table revenue by over 50%. Following its acquisition by Brightstar Capital Partners, AGS has evolved from a Class II slot supplier to a global gaming leader with eight global R&D studios.
The showcase will feature the new Spectra SL75+ Premium™ cabinet, Revel® mechanical reels, cross-platform Flex games, and enhanced table innovations including Bonus Spin Xtreme™ with AGS FlexBet™.
AGS (NYSE:AGS) si prepara a svelare la sua audace nuova identità di marchio e la vetrina di prodotti più ampia di sempre al Global Gaming Expo (G2E) 2025. L'azienda si presenterà da uno stand ampliato (#1150) con 86 titoli slot, otto giochi da tavolo e una zona dedicata alla divisione AGSi Interactive.
Il rebranding, con una nuova icona a fulmine, riflette la significativa trasformazione di AGS dal 2014, tra cui l'espansione in 26 paesi, il raddoppio delle vendite globali di slot, l'aumento dei ricavi interattivi di oltre il 150% e la crescita dei ricavi dei tavoli di oltre il 50%. Dopo l'acquisizione da parte di Brightstar Capital Partners, AGS si è evoluta da fornitore di slot di Classe II a leader globale nel gaming con otto studi globali di R&D.
Lo showcase includerà il nuovo cabinet Spectra SL75+ Premium™, le Revel® mechanical reels, i giochi cross-platform Flex e le innovazioni per i tavoli potenziate, tra cui Bonus Spin Xtreme™ con AGS FlexBet™.
AGS (NYSE:AGS) se prepara para revelar su nueva identidad de marca audaz y la mayor exhibición de productos de su historia en Global Gaming Expo (G2E) 2025. La compañía mostrará desde un stand ampliado (#1150) con 86 títulos de máquinas tragamonedas, ocho juegos de mesa y una zona dedicada a AGSi Interactive.
El rebranding, con un nuevo icono de rayo, refleja la transformación significativa de AGS desde 2014, incluida la expansión a 26 países, el doble de las ventas globales de tragamonedas, un aumento de los ingresos interactivos de más del 150% y el crecimiento de los ingresos de mesas de más del 50%. Tras su adquisición por Brightstar Capital Partners, AGS ha evolucionado de un proveedor de tragamonedas de Clase II a un líder global del juego con ocho estudios globales de I+D.
El escaparate contará con el nuevo gabinete Spectra SL75+ Premium™, Revel® mechanical reels, juegos Flex multiplataforma y innovaciones mejoradas para mesas, incluyendo Bonus Spin Xtreme™ con AGS FlexBet™.
AGS (NYSE:AGS)는 Global Gaming Expo (G2E) 2025에서 대담한 새로운 브랜드 아이덴티티와 사상 최대 규모의 제품 쇼케이스를 공개할 예정입니다. 확장된 부스(#1150)에서 86개 슬롯 타이틀, 8개의 테이블 게임과 AGSi Interactive 부문 전용 구역을 선보일 예정입니다.
새로운 번개 아이콘이 특징인 리브랜딩은 2014년 이후 AGS의 중요한 변화를 반영합니다. 26개국으로의 확장, 글로벌 슬롯 매출의 두 배 증가, 인터랙티브 매출 >150%, 테이블 매출 50% 이상의 증가를 포함합니다. Brightstar Capital Partners의 인수를 거쳐 AGS는 클래스 II 슬롯 공급업체에서 전 세계 게이밍 리더로 진화했으며 8개의 글로벌 R&D 스튜디오를 보유하고 있습니다.
전시에는 새로운 Spectra SL75+ Premium™ 캐비닛, Revel® 기계식 릴, 크로스플랫폼 Flex 게임 및 Bonus Spin Xtreme™와 AGS FlexBet™를 포함한 향상된 테이블 혁신이 선보일 예정입니다.
AGS (NYSE:AGS) s'apprête à dévoiler sa nouvelle identité de marque audacieuse et la plus grande vitrine de produits jamais présentée au Global Gaming Expo (G2E) 2025. L'entreprise exposera depuis un stand agrandi (#1150) avec 86 titres de machines à sous, huit jeux de table et une zone dédiée à AGSi Interactive.
Le rebranding, avec une nouvelle icône de bolt, reflète la transformation significative d'AGS depuis 2014, notamment l'expansion dans 26 pays, le doublement des ventes mondiales de machines à sous, une augmentation des revenus interactifs de plus de 150% et une croissance des revenus des tables de plus de 50%. Suite à son acquisition par Brightstar Capital Partners, AGS est passé d'un fournisseur de machines à sous de Classe II à un leader mondial du gaming avec huit studios R&D mondiaux.
Le showcase présentera le nouveau coffret Spectra SL75+ Premium™, Revel® mécanical reels, des jeux Flex multiplateformes et des innovations de tables améliorées, y compris Bonus Spin Xtreme™ avec AGS FlexBet™.
AGS (NYSE:AGS) wird seine kühne neue Markenidentität und die bisher umfangreichste Produktpräsentation auf der Global Gaming Expo (G2E) 2025 vorstellen. Das Unternehmen wird von einem erweiterten Stand (#1150) aus 86 Slot-Titel, acht Tischspiele und eine dedizierte AGSi Interactive-Abteilungszone präsentieren.
Das Rebranding mit einem neuen Blitz-Icon spiegelt die bedeutende Transformation von AGS seit 2014 wider, einschließlich der Expansion in 26 Länder, der Verdopplung des globalen Slot-Verkaufs, einer Steigerung der interaktiven Einnahmen um über 150% und einem Wachstum der Tischumsätze um über 50%. Nach der Übernahme durch Brightstar Capital Partners hat sich AGS von einem Class-II-Slot-Lieferanten zu einem globalen Gaming-Führer entwickelt und besitzt acht globale F&E-Studios.
Die Präsentation wird den neuen Spectra SL75+ Premium™-Gehäuse, Revel®-Mechanik-Reels, plattformübergreifende Flex-Spiele und verbesserte Tisch-Innovationen einschließlich Bonus Spin Xtreme™ mit AGS FlexBet™ umfassen.
AGS (NYSE:AGS) على وشك الكشف عن الهوية التجارية الجريئة الجديدة وأكبر عرض للمنتجات على الإطلاق في المعرض العالمي للألعاب G2E 2025. ستعرض الشركة من كشك موسّع (#1150) يضم 86 عنوان سلوت، ثمانية ألعاب طاولة ومنطقة مخصّصة لقسم AGSi Interactive.
يعكس إعادة التسمية، مع رمز البرق الجديد، التحول الكبير لـAGS منذ 2014، بما في ذلك التوسع إلى 26 دولة، مضاعفة مبيعات السلوت العالمية، وزيادة الإيرادات التفاعلية بأكثر من 150%، ونمو إيرادات الطاولات بنسبة تفوق 50%. بعد استحواذ Brightstar Capital Partners، تطورت AGS من مورد سلوت من الفئة II إلى رائد عالمي في مجال الألعاب مع ثمانية استوديوهات بحث وتطوير عالمية.
سيشمل العرض الجهاز الجديد Spectra SL75+ Premium™، وRevel® بكرات ميكانيكية، وألعاب Flex عبر منصات متعددة، وابتكارات محسّنة للطاولات بما في ذلك Bonus Spin Xtreme™ مع AGS FlexBet™.
AGS (NYSE:AGS) 将在 Global Gaming Expo (G2E) 2025 上揭示其大胆的新品牌形象以及有史以来最大的产品展示。公司将从扩展展位 #1150 展示，包含86 个老虎机标题、8 款桌上游戏，以及一个专属的 AGSi Interactive 区域。
此次品牌重塑，包括一个新的雷电图标，反映了自 2014 年以来 AGS 的重大转型，涵盖扩展至26 个国家、全球老虎机销量翻倍、互动收入增长超过 150%、桌上收入增长超过 50%。在 Brightstar Capital Partners 收购后，AGS 已从一个二类老虎机供应商发展为全球博彩领导者，拥有八个全球研发工作室。
展览将展示新款 Spectra SL75+ Premium™ 机柜、Revel® 机械卷轴、跨平台 Flex 游戏，以及包括 AGS FlexBet™ 的 Bonus Spin Xtreme™ 等改进的桌上创新。
- Significant growth metrics: 150% increase in interactive revenue and 50% growth in table revenue
- Expansion into 26 countries with eight global R&D studios
- Ranks among top 5 slot suppliers and top 2 table content providers in North America
- Recent acquisition by Brightstar Capital Partners positions company for next growth phase
- Doubled global slot sales
- None.
Insights
AGS unveils comprehensive rebrand alongside impressive growth metrics, signaling strategic transformation following Brightstar acquisition.
AGS's comprehensive rebranding initiative represents a significant milestone in the company's evolution from a niche Class II slot supplier to a diversified global gaming powerhouse. This transformation is backed by impressive growth metrics across multiple segments - doubled global slot sales,
The expanded G2E presence (86 slot titles, eight table games, dedicated interactive zone) demonstrates AGS's commitment to product diversification and market penetration across all gaming verticals. Particularly noteworthy is the company's expansion to eight global R&D studios, including a dedicated online development facility - a forward-thinking move as the industry continues its digital transformation.
The consistent ranking among top five slot suppliers and top two table content providers in North America positions AGS as a formidable competitor to industry giants like IGT and Scientific Games. Their reported #1 position as an online slot supplier is especially valuable as digital gaming continues to expand regulatory approval across markets.
The debut of new premium hardware like the Spectra SL75+ Premium cabinet suggests AGS is positioning itself in the higher-margin premium segment, which typically generates superior recurring revenue through participation arrangements rather than outright sales. The introduction of Flex games compatible across all Spectra cabinets demonstrates product strategy alignment to maximize development efficiency and cabinet longevity.
LAS VEGAS, Sept. 24, 2025 (GLOBE NEWSWIRE) -- AGS will electrify the Global Gaming Expo (G2E) this October with the debut of its bold new brand identity and its largest-ever product showcase. At a brand-new expanded booth (#1150), AGS will showcase 86 slot titles, eight table games with multiple progressives, side bets, and card shufflers, and a dedicated AGSi, AGS’ Interactive division, zone.
A Media Snippet accompanying this announcement is available by clicking on this link.
Powered by a new bolt icon, the refreshed identity reflects AGS’ transformation since its last rebrand in 2014, when the Company shortened its name from American Gaming Systems to AGS. At that time, AGS was predominantly a Class II slot supplier, beginning to break into Class III slots, and had just entered the table games market. Over the past decade, the Company has transformed into a global supplier with leading performance across all three product categories—slots, table products, and online content. AGS has scaled significantly, expanded into 26 countries, and established itself as a partner of choice for operators both on the floor and online.
The timing of the rebrand marks AGS’ next chapter of growth, following its acquisition by Brightstar Capital Partners earlier this year. In recent years, the company has doubled global slot sales, increased interactive revenue by more than
“Our new bolt logo reflects the energy and transformation happening within AGS,” said David Lopez, President and CEO of AGS. “We’ve grown from an ambitious challenger to a dynamic leader without losing the authenticity and creativity that built our culture. Every product is purpose-built to help our partners elevate and differentiate their players’ experience. G2E is the perfect stage to showcase our future as we expand our portfolio and footprint worldwide.”
Highlights at G2E include the debut of the Spectra SL75+ Premium™ cabinet, AGS’ most striking premium slot offering yet; proven mechanical reel performance on Revel®; the debut of Flex games available across all Spectra™ cabinets; award-winning AGSi content with strong omnichannel partnerships; and AGS’ table innovation Bonus Spin Xtreme™ with its newest enhancement, AGS FlexBet™.
Rock the Bolt with AGS at G2E 2025, Booth #1150, where the company will reveal its bold new logo for the first time.
About AGS
AGS is a global company focused on creating a diverse mix of entertaining gaming experiences for every kind of player. Our roots are firmly planted in the Class II Native American gaming market, and our customer-centric culture and growth have helped us branch out to become a leading all-inclusive commercial gaming supplier. Powered by high-performing Class II and Class III slot products, an expansive table products portfolio, real-money gaming platforms and content, highly rated social casino solutions for operators and players, and best-in-class service, we offer an unmatched value proposition for our casino partners. Learn more at www.playags.com.
Media Contact
Julia Boguslawski, Chief Marketing Officer
Nikki Davis, Vice President of Marketing
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5be795a5-e269-4d1d-8fc0-b5cd6f87683d
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