reAlpha Expands Claire, Its AI-Powered Concierge, to Guide the Homebuying Journey

Rhea-AI Summary

reAlpha Tech Corp. (Nasdaq: AIRE) has announced a significant upgrade to its AI assistant Claire, transforming it into a comprehensive digital homebuying concierge. The enhanced platform helps buyers navigate their homebuying journey while offering substantial cost savings through a 75% commission rebate program, averaging $8,000 per transaction.

Claire leverages advanced AI technology, including GenAI and LLMs, to provide personalized property recommendations, schedule showings, and guide buyers through the entire process. The platform addresses current market challenges, with 40% of prospective buyers already using AI tools for real estate decisions. Claire integrates seamlessly with reAlpha's ecosystem, connecting property search, mortgage preapproval, and closing services in one streamlined experience.

Positive

• 75% commission rebate program offering average savings of $8,000 per transaction
• Proprietary AI infrastructure integrating GenAI, LLMs, and MLS data
• Seamless integration across property search, mortgage, and title services
• Strong market positioning with 40% of buyers already using AI tools

Negative

• High real estate commission rates of 5.6% affecting overall purchase costs
• Challenging market conditions with high home prices and elevated interest rates

Insights

AI Technology & Real Estate Tech Analyst

reAlpha's enhanced AI concierge Claire represents meaningful product evolution but needs adoption metrics to prove business impact.

reAlpha's expansion of its AI assistant Claire represents a strategic evolution in how AI is being deployed in the real estate transaction process. Rather than simply functioning as a search tool, Claire now operates as an end-to-end concierge that guides potential homebuyers through the entire purchasing journey with personalized recommendations and actionable next steps.

The technical infrastructure behind Claire is particularly noteworthy. By integrating generative AI, LLMs, and natural language processing with structured MLS data, reAlpha has created a system capable of contextual understanding that bridges the gap between conversational interfaces and the complex datasets that drive real estate decisions. This proprietary infrastructure allows for dynamic personalization that becomes more refined through continued user interaction.

What distinguishes this implementation from standard chatbots is its focus on journey mapping and process integration. The system adapts entry points based on buyer readiness and carries information forward across the platform, addressing a significant pain point in the traditional homebuying process where information is typically siloed between different service providers.

From a business perspective, the platform integration aligns with reAlpha's revenue model that includes a 75% commission rebate averaging $8,000 per transaction. By embedding this concierge at the beginning of the customer journey, reAlpha potentially increases conversion rates while differentiating from traditional brokerages through both technology and cost savings.

While the technology shows promise, the announcement lacks specific metrics on user adoption, conversion improvements, or customer satisfaction benchmarks that would validate the business impact of this enhancement. The real test will be whether Claire can meaningfully improve platform engagement and transaction completion rates in a challenging market environment characterized by affordability constraints.

COLUMBUS, Ohio, Sept. 15, 2025 (GLOBE NEWSWIRE) -- reAlpha Tech Corp. (Nasdaq: AIRE) (“reAlpha” or the “Company”), an AI-powered real estate technology company, today announced that its AI assistant, Claire, has been upgraded to serve as a digital homebuying concierge. Claire now helps buyers identify where they are in their homebuying journey and guides them toward their next best step, helping create a more seamless homebuying experience.

The concierge approach launches as U.S. buyers face persistent affordability challenges, including high home prices and elevated interest rates¹. With real estate commissions averaging 5.6% of a home’s sale price², often adding thousands of dollars to the purchase price, buyers are seeking new ways to save money and simplify the process. At the same time, buyer interest in AI tools is accelerating: a Veterans United survey found nearly 40% of prospective buyers have already turned to AI to estimate payments, evaluate property values, or preview neighborhoods³. Claire is trained to build on this momentum by moving beyond simple information retrieval to provide real decision support. She delivers personalized property recommendations based on buyer preferences, answers questions and shares educational resources, schedules showings, and guides buyers through each stage of the journey—meeting them wherever they begin on the reAlpha platform. Licensed real estate and mortgage professionals step in when their expertise is needed, ensuring the human element remains central to the homebuying experience.

With Claire’s latest update, reAlpha has taken a significant step toward its mission of empowering homebuyers through technology.

Personalized Buyer Guidance

Claire captures buyer preferences on budget, location, property type, and lifestyle factors, then refines recommendations with each interaction. Beyond presenting listings, the concierge generates AI-powered summaries that explain why each home aligns with the buyer’s profile, providing clarity that we believe traditional search tools lack. This progressive personalization aims to build confidence by aligning recommendations with both financial capacity and lifestyle priorities.

Adaptive Journey Mapping

In addition to answering individual questions, Claire also adapts to meet buyers wherever they enter the reAlpha process. Potential buyers exploring neighborhoods receive guidance on options and comparisons, while those who already have a property in mind can proceed directly to scheduling a showing or getting pre-qualified for a mortgage with reAlpha Mortgage. By offering tailored entry points, the concierge supports both first-time buyers who benefit from step-by-step guidance and experienced buyers seeking a more efficient path to financing and purchasing a home.

Connected Platform Experience

The concierge integrates seamlessly across reAlpha’s ecosystem. Buyers can transition from searching for a home to scheduling home tours, initiating a mortgage preapproval, and signing a buyer’s agent agreement in one connected flow. Information gathered early in the homebuying journey is carried forward⁴, minimizing duplication and ensuring a streamlined, end-to-end experience from search to closing.

Proprietary AI Infrastructure

Claire is powered by a proprietary infrastructure that integrates generative AI (GenAI), large language models (LLMs), natural language processing, and Multiple Listing Services (“MLS”)-integrated real estate intelligence. By unifying structured housing data with conversational AI, Claire is trained to deliver guidance that is both contextually accurate and responsive to each buyer’s unique profile. Real-time integration across property listings, mortgage products, tour availability, as well as neighborhood and school contexts, ensures that buyers receive clear, actionable next steps at every stage of their journey.

“Claire represents how we are applying advanced AI in a practical, consumer-focused way,” said Vijay Rathna, Chief Technology Officer of reAlpha. “By combining generative AI with our proprietary data architecture and MLS connectivity, we aim to transform fragmented information into clear, personalized guidance. This technology is designed to give buyers confidence, save time, and create a seamless path from property search to preapproval to closing.”

The enhanced concierge experience is designed not only to reduce complexity but also to generate measurable value for buyers. Through reAlpha’s commission rebate program, homebuyers receive 75% of the buyer’s agent’s commission back at closing, an average savings of approximately $8,000 per transaction⁵. By surfacing this benefit early and guiding buyers toward it, Claire helps ensure that customers realize immediate and meaningful financial impact alongside the time and stress savings of digital navigation.

“Our goal is to make homebuying faster, smarter, and more transparent by combining the best of AI with a model that puts savings directly in buyers’ pockets,” said Mike Logozzo, Chief Executive Officer of reAlpha. “With Claire’s expanded capabilities, we seek to meet each customer where they are, give them the confidence to move forward, and deliver real financial value through our rebate program.”

The upgrade is part of reAlpha’s broader strategy to create a fully integrated platform where real estate, mortgage, and title services converge seamlessly around the customer. By embedding intelligent guidance at every step, the Company aims to address industry pain points such as fragmentation, friction, and uncertainty while simultaneously improving site conversion and buyer satisfaction.

Buyers can explore Claire’s new capabilities and begin their journey at www.realpha.com.

About reAlpha Tech Corp.

reAlpha Tech Corp. (Nasdaq: AIRE) is an AI-powered real estate technology company transforming the multi-trillion-dollar U.S. real estate services market. reAlpha is developing an end-to-end platform that streamlines real estate transactions through integrated brokerage, mortgage, and title services. With a strategic, acquisition-driven growth model and proprietary AI infrastructure, reAlpha is building a vertically integrated ecosystem designed to deliver a simpler, smarter, and more affordable path to homeownership. For more information, visit www.realpha.com.

Forward-Looking Statements

The information in this press release includes “forward-looking statements.” Any statements other than statements of historical fact contained herein, including statements by reAlpha’s Chief Executive Officer, Mike Logozzo and Chief Technology Officer, Vijay Rathna, are forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “may”, “should”, “could”, “might”, “plan”, “possible”, “project”, “strive”, “budget”, “forecast”, “expect”, “intend”, “will”, “estimate”, “anticipate”, “believe”, “predict”, “potential” or “continue”, or the negatives of these terms or variations of them or similar terminology. Factors that may cause actual results to differ materially from current expectations include, but are not limited to: reAlpha’s ability to pay contractual obligations; reAlpha’s liquidity, operating performance, cash flow and ability to secure adequate financing; reAlpha’s limited operating history and that reAlpha has not yet fully developed its AI-based technologies; whether reAlpha’s technology and products will be accepted and adopted by its customers and intended users; reAlpha’s ability to commercialize its developing AI-based technologies; reAlpha’s ability to successfully enter new geographic markets; reAlpha’s ability to integrate the business of its acquired companies into its existing business and the anticipated demand for such acquired companies’ services; reAlpha’s ability to scale its operational capabilities to expand into additional geographic markets and nationally; the potential loss of key employees of reAlpha and of its subsidiaries; the outcome of certain outstanding legal proceedings against reAlpha; reAlpha’s ability to obtain, and maintain, the required licenses to operate in the U.S. states in which it, or its subsidiaries, operate in, or intend to operate in; reAlpha’s ability to successfully identify and acquire companies that are complementary to its business model; the inability to maintain and strengthen reAlpha’s brand and reputation; reAlpha’s ability to reduce its manual loan processing time and manual effort of its employees through the implementation of its Loan Officer Assistant and CRM platform across real estate and mortgage operations; reAlpha’s ability to improve data accuracy and boost engagement of its brand through its redesigned website and the integration of CRM platform across real estate and mortgage operations; reAlpha’s ability to enhance its operational efficiency, improve cross-functional coordination and support the reAlpha platform’s continued growth through the implementation of its new internal organizational structure; reAlpha’s ability to continue attracting loan officers and maintain its relationship with its REALTOR® affiliate to expand its operations nationally; any accidents or incidents involving cybersecurity breaches and incidents; the availability of rebates, which may be limited or restricted by state law; risks specific to AI-based technologies, including potential inaccuracies, bias, or regulatory restrictions; risks related to data privacy, including evolving laws and consumer expectations; the inability to accurately forecast demand for AI-based real estate-focused products; the inability to execute business objectives and growth strategies successfully or sustain reAlpha’s growth; the inability of reAlpha’s customers to pay for reAlpha’s services; the inability of reAlpha to obtain additional financing or access the capital markets to fund its ongoing operations on acceptable terms and conditions; the outcome of any legal proceedings that might be instituted against reAlpha; changes in applicable laws or regulations, and the impact of the regulatory environment and complexities with compliance related to such environment; and other risks and uncertainties indicated in reAlpha’s SEC filings. Forward-looking statements are based on the opinions and estimates of management at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. Although reAlpha believes that the expectations reflected in the forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. reAlpha’s future results, level of activity, performance or achievements may differ materially from those contemplated, expressed or implied by the forward-looking statements, and there is no representation that the actual results achieved will be the same, in whole or in part, as those set out in the forward-looking statements. For more information about the factors that could cause such differences, please refer to reAlpha’s filings with the SEC. Readers are cautioned not to put undue reliance on forward-looking statements, and reAlpha does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Media Contact:

Cristol Rippe, Chief Marketing Officer

media@realpha.com

Investor Relations Contact:

Adele Carey, VP of Investor Relations

InvestorRelations@reAlpha.com

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¹ The State of the Nation’s Housing 2025, Joint Center for Housing Studies of Harvard University, p. 3,
https://www.jchs.harvard.edu/sites/default/files/reports/files/Harvard_JCHS_The_State_of_the_Nations_Housing_2025.pdf
² Average Real Estate Agent Commission Rates (2025 Survey), Clever Real Estate, https://listwithclever.com/average-real-estate-commission-rate/
³ New Survey: More Homebuyers Turning to AI Tools in 2025, Veterans United, https://www.veteransunited.com/education/ai-homebuying-survey/
⁴ For more information on how reAlpha handles data, please see our Privacy Policy.
⁵ Savings based on a typical home purchase of $420,000 and use of all three services on the reAlpha platform. Actual rebate is not guaranteed and depends on the number of services used and the buyer’s agent commission offered by the seller. All three services on the reAlpha platform are currently only available in Florida. Terms, conditions, and full disclosures are available on reAlpha’s website under “Important legal disclosures.”

FAQ

What is reAlpha's Claire AI concierge and how does it help homebuyers?

Claire is an AI-powered digital concierge that helps homebuyers by providing personalized property recommendations, scheduling showings, offering educational resources, and guiding buyers through each stage of the homebuying process with integrated mortgage and title services.

How much can homebuyers save using reAlpha's (AIRE) commission rebate program?

reAlpha offers homebuyers a 75% rebate of the buyer's agent commission at closing, resulting in an average savings of approximately $8,000 per transaction.

What technology powers reAlpha's (AIRE) Claire AI platform?

Claire is powered by proprietary infrastructure that combines generative AI (GenAI), large language models (LLMs), natural language processing, and MLS-integrated real estate intelligence to deliver contextually accurate guidance.

How does reAlpha (AIRE) integrate human expertise with Claire AI?

While Claire handles initial guidance and recommendations, licensed real estate and mortgage professionals step in when their expertise is needed, ensuring the human element remains central to the homebuying experience.

What market challenges is reAlpha's (AIRE) Claire AI addressing in 2025?

Claire addresses challenges including high home prices, elevated interest rates, and average real estate commissions of 5.6%, while capitalizing on increasing buyer interest in AI tools, with 40% of prospective buyers already using AI for real estate decisions.