'Change Fatigue' Ranks in Top Five Barriers to Communications and HR Success for the First Time in 2025, Reveals New Gallagher Report
Rhea-AI Summary
Gallagher's 2025 Employee Communications Report reveals 'change fatigue' has emerged as a top-five barrier to communications and HR success for the first time, with 44% of HR leaders identifying it as a key challenge. The report, based on insights from over 2,000 communication and HR leaders across 55 countries, highlights that low capacity (49%) and poor people manager communication (41%) are also significant barriers.
Key priorities for HR leaders include connecting teams to purpose, strategy and values (67%), improving manager communications (53%), and boosting leadership visibility (47%). Notably, financial limitations have dropped out of the top five barriers, with only 12% of respondents prioritizing 'building a case for more resources.'
The report also examined communicators' wellbeing, showing a slight improvement with 33% reporting declining wellbeing in 2024, down from 38% the previous year. Major factors affecting wellbeing included strained headcount, budgets, and time constraints (39%), while better working conditions (23%) and new job situations (21%) were cited as positive influences.
Positive
- None.
Negative
- None.
This is the first time that 'change fatigue' was featured on this list, and its immediate arrival in second place may be related to another key barrier – a lack of direction from top leaders (
"Right now, companies across the globe are managing delicate external challenges, all of which require agile and flexible communication. Communications and HR leaders agree that change management is a critical skill in 2025. It's vital that the C-Suite sets clear direction for communications teams to guide the company through challenging situations," said William F. Ziebell, CEO of Gallagher's Benefits & HR Consulting Division.
What are the priorities and barriers for communicators in 2025?
HR leaders are prioritizing initiatives that strengthen engagement within their organizations, with
However, these ambitions are met with considerable challenges. Low capacity (
Additionally, the report highlights a shift in corporate attitudes towards properly resourcing internal communications departments. In the past, HR leaders regularly cited a lack of budget and resources as a major challenge. That is not the case this year, with financial limitations dropping out of the top five barriers entirely. Notably,
"Year after year, communications and HR professionals have struggled with securing more funds. While it's reassuring to see that organizations are recognizing communications and HR leaders and the critical role they play, company leaders must ensure that both are equipped with agreed messages to address change fatigue and capacity issues," said Ziebell.
The state of communicators' wellbeing
This year's Employee Communications Report continued to analyze the wellbeing of communicators. In 2024, wellbeing broadly leveled out, with only
On the flip side, the report also found that better working conditions (
"Communications and HR leaders are a resilient group because they need to be," said Ziebell. "In times of rapid organizational change, it's the internal communications and HR departments that bear the brunt of a workforce's concerns and anxieties. Gallagher's aim for the Employee Communications Report is to provide foundational insights so Communications and HR professionals can continue to improve the employee experience while still looking after themselves."
ABOUT THE EMPLOYEE COMMUNICATIONS REPORT
The report is based on data collected from more than 2,000 respondents across the world from October to November 2024. Organizations of all sizes and more than 50 industries participated. The report highlights Gallagher's consulting approach, which centers on the full spectrum of organizational wellbeing by strategically investing in an organization's employee health, talent, financial security and career growth potential. We develop benefit and HR programs at the right cost structures to deliver a better employee experience and support a multigenerational workforce.
ABOUT GALLAGHER
Arthur J. Gallagher & Co. (NYSE:AJG), a global insurance brokerage, risk management and consulting services firm, is headquartered in
Contact:
Mary Schwartz, Gallagher
847.378.5893
mary_schwartz@ajg.com
MEDIA CONTACT
Rostrum
AJGallagher@rostrum.agency
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SOURCE Gallagher