New Zealand Rugby and Gallagher Insurance announce multi-year global partnership

Rhea-AI Summary

Gallagher Insurance (AJG) has announced a landmark multi-year partnership with New Zealand Rugby (NZR), becoming the Official Insurance Broker for the All Blacks and other national teams. The partnership includes prominent branding on training and match day shorts for all NZR teams, including the All Blacks, Black Ferns, Māori All Blacks, and Sevens teams. Gallagher will also become a regional partner for All Blacks Clinics and the jersey partner for New Zealand referees across domestic competitions from 2026. The company has signed All Black Beauden Barrett as a global ambassador and continues its relationship with Black Ferns legend Kendra Cocksedge. This strategic partnership aligns with Gallagher's global sports strategy and builds upon their decade-long presence in New Zealand, where they officially entered the market in 2014.

Positive

• Strategic expansion of Gallagher's global sports presence and brand visibility through partnership with prestigious NZR teams
• Enhanced market presence in New Zealand, building on existing decade-long operations
• Partnership includes valuable branding opportunities across multiple global match days and fan activations
• Signing of high-profile brand ambassadors including two-time World Rugby Player of the Year Beauden Barrett

Negative

• None.

Insights

Marketing & Brand Strategy Analyst

Gallagher's partnership with iconic All Blacks creates global brand visibility and strengthens their position in key markets.

This multi-year partnership between Gallagher Insurance and New Zealand Rugby represents a significant strategic marketing initiative that secures premium brand exposure through one of sport's most recognizable properties. The All Blacks enjoy exceptional global recognition and a reputation for excellence that few sports brands can match, making them particularly valuable for B2B visibility.

The deal structure provides Gallagher with multiple high-value branding touchpoints: prominent logo placement on shorts across all national teams (All Blacks, Black Ferns, Māori All Blacks, Sevens), sponsorship of referee jerseys in domestic competitions, and regional partnership of All Blacks Clinics. This comprehensive approach maximizes visibility across different audience segments.

By signing All Black Beauden Barrett (two-time World Rugby Player of the Year) and Black Ferns legend Kendra Cocksedge as brand ambassadors, Gallagher further enhances the partnership's impact through association with elite performers who embody the excellence narrative.

The timing aligns perfectly with Gallagher's international growth strategy, as the partnership will be showcased during the Northern Tour including matches in the US and UK markets – both key territories for Gallagher's business operations. For a company that's been in New Zealand for only about a decade, this partnership significantly accelerates brand recognition in a market where rugby holds cultural significance.

This alliance between two organizations emphasizing shared values of "integrity, excellence, and community impact" reinforces Gallagher's corporate positioning while providing authentic engagement opportunities with business decision-makers who comprise rugby's core audience demographic.

Gallagher named Official Insurance Broker for the All Blacks, Black Ferns, and more

AUCKLAND, New Zealand, June 3, 2025 /PRNewswire/ -- New Zealand Rugby (NZR) and Gallagher Insurance, a global insurance brokerage, risk management and consulting services company, today announce a landmark partnership at a special launch event held at the All Blacks Experience in Auckland. The partnership brings together two globally recognised brands united by shared values of integrity, excellence, and community impact.  

Gallagher becomes the Official Insurance Broker of NZR, and the brand will appear on both the training and match day shorts of all NZR's national teams, including the All Blacks, Black Ferns, Māori All Blacks, and Sevens teams.   

The multi-year agreement with New Zealand Rugby strengthens the commitment from Gallagher Insurance to growing rugby's fan base across the world. The partnership will see Gallagher Insurance branding featured prominently on player shorts across multiple global match days each year and includes a robust schedule of fan activations. 

"This is a partnership that reflects the scale, ambition and passion for rugby both our organisations have," said Mark Robinson, CEO of New Zealand Rugby. "We couldn't be more excited to align with Gallagher Insurance, who already have deep expertise in elite sport, along with a key business focus in New Zealand and globally. This partnership helps solidify where we're heading, not just with our teams on field, but as a sporting brand off the field too." 

Gallagher Insurance sees New Zealand Rugby as a natural extension of its global sports strategy, connecting with elite organisations that are shaping the future of high-performance competition. 

"At Gallagher, we believe in the power of sport to build stronger communities and foster leadership on and off the field," said Christopher Mead, Chief Marketing Officer, Gallagher Insurance. "Partnering with New Zealand Rugby—an institution that stands for integrity, respect, and excellence—aligns perfectly with our values. We are proud to stand with the All Blacks, the Black Ferns, and all NZR teams as they inspire fans and unite communities around the world." 

Gallagher has proudly served clients in New Zealand for more than a decade, and this partnership reflects a deepened commitment to the communities and businesses that call Aotearoa home. While Gallagher officially entered the New Zealand market in 2014, its merger partner has roots in New Zealand dating back nearly 50 years—underscoring a long-standing legacy of local trust and service. 

Through this new partnership, Gallagher will work alongside NZR to deliver local impact and create unforgettable matchday experiences for clients and fans around the world. Gallagher Insurance becomes a regional partner of multiple All Blacks Clinics a year, and the jersey partner for New Zealand referees across all domestic competitions from 2026 including DHL Super Rugby Pacific, Sky Super Rugby Aupiki, and Bunnings Warehouse Provincial Rugby. This reflects Gallagher Insurance's commitment to protecting the rules and fairness of the game at all levels in New Zealand.  

Gallagher Insurance have also signed All Black and two-time World Rugby Player of the Year Beauden Barrett as one of their global ambassadors. Barrett's role as an ambassador will see him supporting Gallagher's community commitments in New Zealand and around the world. Gallagher also continues their ambassador relationship with Kendra Cocksedge, a Black Ferns legend. 

Gallagher is headquartered in Rolling Meadows, USA and with the All Blacks v Ireland test in November the partnership will be showcased to a US audience and to its UK market during the upcoming Northern Tour. 

An event celebrating the partnership will be held at 3pm at the All Blacks Experience in Auckland, New Zealand.

About New Zealand Rugby 

New Zealand Rugby (NZR) strives to inspire and unify through rugby. Since 1892, NZR has led, supported and grown New Zealand's national game at all levels. From ensuring rugby is at the heart of Kiwi communities to engaging, fan-centric competitions and content, and Teams in Black* representing New Zealand with mana, our goal is to be world-leading on and off the field. We're guided by our Rugby Way values, which ensure we put the game and the people who love it at the heart of everything we do.  

*NZR's Teams in Black – All Blacks, Black Ferns, All Blacks Sevens, Black Ferns Sevens, Māori All Blacks, All Blacks XV, and New Zealand Under 20s.  

About Gallagher Insurance 

Gallagher (NYSE: AJG) is one of the world's largest insurance brokerage, risk management and consulting firms. As a community insurance broker and trusted local consultant, we help people and businesses move forward with confidence. With more than 55,000 people working around the globe, we're connected to the places where we do business and to every community we call home. Managing risk with customized solutions and a full spectrum of services, helping you foster a thriving workforce, and always holding ourselves to the highest standards of ethics to help you face every challenge—that's The Gallagher Way. 

Media contacts: 

Caitlin Madden 
Head of Communications – Fans at New Zealand Rugby 
Caitlin.madden@nzrugby.co.nz 
+ 64 21 242 1631 

Chris Tropeano 
Prosek Partners on behalf of Gallagher Insurance 
ctropeano@prosek.com 
+1 718-986-8156  

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SOURCE Gallagher

FAQ

What is the new partnership between Gallagher Insurance (AJG) and New Zealand Rugby?

Gallagher Insurance has become the Official Insurance Broker of New Zealand Rugby, with branding on training and match day shorts for all NZR teams including the All Blacks and Black Ferns.

How will the Gallagher Insurance (AJG) partnership benefit New Zealand Rugby?

The partnership provides NZR with a global insurance partner, includes fan activations, supports All Blacks Clinics, and includes jersey sponsorship for New Zealand referees across domestic competitions from 2026.

Who are Gallagher Insurance's brand ambassadors in New Zealand Rugby?

Gallagher Insurance has signed All Black Beauden Barrett, a two-time World Rugby Player of the Year, and continues its ambassador relationship with Black Ferns legend Kendra Cocksedge.

When did Gallagher Insurance enter the New Zealand market?

Gallagher Insurance officially entered the New Zealand market in 2014, though its merger partner has roots in New Zealand dating back nearly 50 years.

Which teams are included in the Gallagher Insurance and New Zealand Rugby partnership?

The partnership includes all NZR national teams, including the All Blacks, Black Ferns, Māori All Blacks, and Sevens teams.