Introducing Atmos™ for Business - an innovative ecosystem for business travel that rewards companies and their employees

Rhea-AI Summary

Alaska Airlines (NYSE:ALK) has launched Atmos™ for Business, a new self-managed business travel program designed for small and mid-sized companies with annual travel spending of at least $5,000. The program offers a dual rewards system where both companies and employees earn points, with businesses earning 1 point per $1 spent on flights.

The platform features modernized booking flow, multiple payment options, team management capabilities, and dedicated support. Business travelers receive a 10% bonus in status points on tickets booked through the program. Additionally, Alaska Airlines introduced the Atmos™ Rewards Visa® Business card offering 3 points per $1 spent on eligible Alaska and Hawaiian Airlines purchases, along with benefits like annual Companion Fare and free checked bags.

Positive

• New business travel program offers dual rewards system benefiting both companies and employees
• Companies earn 1 point per $1 spent on flights
• Travelers receive 10% bonus in status points
• New business credit card offers 3x points on airline purchases
• Expanding global network to over 140 destinations including upcoming European routes

Negative

• Program limited to businesses with minimum $5,000 annual travel spend

Insights

Travel Industry Analyst

Alaska Airlines' new Atmos for Business program strategically targets the underserved SMB travel market with compelling dual rewards structure.

Alaska Airlines has unveiled Atmos for Business, a targeted travel management solution for small and mid-sized businesses spending at least $5,000 annually on travel. This strategic move addresses a significant gap in the corporate travel ecosystem where smaller organizations often lack access to dedicated travel management platforms.

The program's dual-reward structure is particularly noteworthy—companies earn 1 point per dollar spent on flights while employees simultaneously earn personal rewards plus a 10% bonus in status points. This creates alignment between corporate and employee travel preferences, potentially reducing program leakage where employees book outside approved channels.

The timing follows Alaska's integration with Hawaiian Airlines, significantly expanding their network utility for business customers with over 140 destinations. This creates a more compelling value proposition against larger competitors like American, Delta and United, particularly for West Coast and Hawaii-based businesses.

From a competitive standpoint, this program appears to borrow successful elements from Southwest's Business program and JetBlue's Blue Inc. while adding unique features like team-based booking structures and robust wallet functionality for unused funds. The $5,000 minimum spend threshold strategically targets businesses too small for traditional corporate travel management programs but with enough volume to generate meaningful loyalty revenue.

The accompanying Visa business credit card offering 80,000 bonus points and 3x points on airline purchases represents an additional revenue stream through bank partnership fees while driving program adoption. This multi-pronged approach to capturing business travel spend demonstrates sophisticated loyalty strategy that could strengthen Alaska's position in the competitive West Coast market.

SEATTLE, Sept. 24, 2025 /PRNewswire/ -- Right on the heels of the successful launch of Atmos™ Rewards, Alaska Airlines and Hawaiian Airlines are rolling out a new self-managed business travel program that will revolutionize how employees from small and mid-sized businesses travel across our global network. Atmos for Business is a new, convenient one-stop shop for companies and organizations with at least $5,000 in annual travel spend. With businesses and their employees in the Atmos for Business ecosystem, everyone wins – with generous points earning for both the business and traveler, a bonus path to Atmos status for the traveler and one point per dollar spent on flown tickets for your company.

"Atmos for Business delivers a compelling proposition for both companies and their travelers. By combining robust loyalty rewards with a seamless booking experience, we're making every business trip more meaningful—helping organizations grow and giving travelers the recognition and benefits they deserve," said Brett Catlin, vice president of loyalty, alliances and sales. "It's travel that works harder for everyone, with connections across the West Coast and throughout our global network."

Better benefits for businesses

When a business enrolls in the new tool, it is assigned a company Atmos Rewards loyalty number. Anytime a traveler associated with that business flies with Alaska or Hawaiian, the business earns one point for each $1 spent. The accrued points can be used by the company for future travel on Alaska, Hawaiian or more than 30 global partners.

Beyond increased loyalty benefits for the business, Atmos for Business offers a seamless platform to make the booking process a breeze. The new tool offers:

• A modernized flow – the booking flow closely mirrors alaskaair.com and the experience most travelers are already familiar with.
• Easy invites – travel managers can invite travelers through a bulk upload, shareable link or email.
• More payment options – accounts can house multiple payment options and dedicate them to individuals or groups.
• Book according to teams – travelers can be grouped into teams, making it easier to book travel by department, office location and more.
• Simple reporting – travel managers can monitor activity, and track travel and spending all in one spot.
• A robust wallet – if a ticket is canceled, any unused funds can be added to a corporate wallet and then applied to future travel for anyone.
• Dedicated support – a team of experts is trained and ready to assist Atmos for Business users, ensuring a high level of care.
• Unique benefits for intra-Hawai'i travel – guests traveling within the state of Hawai'i will receive two free checked bags and free standby travel to access an earlier flight on the same route.

Better benefits for travelers

If your job has you hitting the road, be sure you're earning the most points possible with Atmos for Business.

Guests traveling for business can connect their personal Atmos Rewards loyalty number and earn points as they fly. As an added bonus, these travelers will also earn a 10% bonus of status points on top of their base earn on any ticket booked through Atmos for Business. Travelers just need an Atmos Rewards number of their own and can sign up at alaskaair.com/atmosrewards/enroll.

A credit card that works for your business

To complement a new Atmos for Business account, we are offering the new Atmos™ Rewards Visa® Business card. Perfect for business expenses, cardholder benefits include an annual $99 Companion Fare (plus taxes and fees from $23), after qualifying purchases, a free checked bag, preferred boarding and more. Every $1 spent on eligible Alaska Airlines and Hawaiian Airlines purchases earns 3 Atmos Rewards points to be used on future travel. Learn more about everything the new card can do – and a limited-time offer of 80,000 points.

An ever-expanding network and premium experience

The combined global network of Alaska and Hawaiian offers access to hundreds of routes from our hubs along the West Coast and Hawai'i to more than 140 destinations, including global business centers like Tokyo, Seoul, Rome and London coming this spring. Whether you're traveling in a suite on a new 787 Dreamliner or comfortable in Main Cabin, Alaska and Hawaiian just give you more. Industry-leading legroom, access to innovative meals and being cared for by our award-winning employees mean you can relax and enjoy the journey before you touch down and get to work.

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We'll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what's happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."

 

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SOURCE Alaska Airlines

FAQ

What is Alaska Airlines' new Atmos for Business program?

Atmos for Business is a self-managed business travel program that rewards both companies and employees. Companies earn 1 point per $1 spent on flights, while employees receive a 10% bonus in status points on bookings.

What are the requirements to join Alaska Airlines' Atmos for Business program?

Businesses must have a minimum of $5,000 in annual travel spend to be eligible for the Atmos for Business program.

What benefits does the new Atmos Rewards Visa Business card offer?

The card offers 3 points per $1 on Alaska and Hawaiian Airlines purchases, an annual $99 Companion Fare, free checked bag, preferred boarding, and a limited-time offer of 80,000 bonus points.

How many points do companies earn with Atmos for Business?

Companies earn 1 point for every $1 spent on flights with Alaska or Hawaiian Airlines, which can be used for future travel on Alaska, Hawaiian, or over 30 global partners.

What features does the Atmos for Business platform include?

The platform includes modernized booking flow, bulk traveler invites, multiple payment options, team management capabilities, simple reporting, corporate wallet for unused funds, and dedicated support.