Alkami Expands Behavioral Data Tag Capabilities to Drive Personalized Banking Experiences

Rhea-AI Summary

Alkami Technology (Nasdaq: ALKT) has enhanced its Data & Marketing Solutions platform with expanded behavioral data tag capabilities. The upgrade aims to provide financial institutions with deeper account holder intelligence for personalized banking experiences across marketing channels and digital banking.

The enhanced suite includes new features such as SavvyMoney data tags for offer engine insights, aggregated account data tags for tracking external accounts, anniversary data tags for personalized messaging, and outbound transfer data tags for monitoring fund movements. This development addresses the growing demand for personalized digital banking, with research showing 44% of digital banking Americans desire more personalized experiences.

Positive

• Enhanced data analytics capabilities to help financial institutions drive revenue growth
• New features to identify competitive relationships and combat deposit outflow
• Platform improvements aligned with market demand for personalized banking
• J.D. Power certification for outstanding mobile banking platform experience

Negative

• None.

Insights

Tech Expert

This product enhancement significantly strengthens Alkami's competitive position in the digital banking solutions space. The expanded behavioral data tag capabilities represent a sophisticated approach to data analytics, combining SavvyMoney integration, external account aggregation and transfer tracking to create a comprehensive customer intelligence platform.

The solution addresses critical banking industry pain points, particularly the 44% of digital banking customers seeking more personalized experiences. The ability to track outbound transfers and identify competitive relationships gives financial institutions powerful tools to combat deposit outflow - a important feature in today's competitive banking environment. The aggregated account data functionality enables cross-selling opportunities and helps identify at-risk relationships before they're lost.

While this update won't immediately impact revenue, it strengthens Alkami's product offering and positions them well against competitors in the growing digital banking solutions market. The J.D. Power certification adds credibility to their mobile banking capabilities.

Market Research Analyst

The market timing for this enhancement is strategic. Financial institutions are increasingly focused on customer retention and personalization amid rising competition from neobanks and fintech companies. The expanded data tag capabilities directly address the growing demand for AI-driven personalization in banking services.

This development positions Alkami favorably in the digital banking solutions market, particularly among mid-sized banks and credit unions looking to compete with larger institutions. The focus on behavioral analytics and personalization aligns with current market trends showing increased investment in data-driven customer experience initiatives.

The platform's ability to identify competitive relationships and track fund movements represents a valuable tool for financial institutions dealing with deposit volatility. This feature set could drive increased adoption among financial institutions seeking to improve customer retention and cross-selling effectiveness.

Financial institutions can leverage advanced data analytics in banking with specialized data insights

PLANO, Texas, Dec. 4, 2024 /PRNewswire/ -- Alkami Technology, Inc. (Nasdaq: ALKT) ("Alkami"), a leading cloud-based digital banking solutions provider for financial institutions in the U.S., announced the latest innovation in its Data & Marketing Solutions platform. With this enhancement, Alkami has strengthened its industry-leading behavioral data tag suite to empower financial institutions with deeper account holder intelligence that can be leveraged to deliver personalization across marketing channels and digital banking. This advanced suite provides comprehensive insights that support cross-departmental strategies, driving revenue growth, uncovering competitive relationships, combatting deposit outflow, and strengthening institutional loyalty.

The development of advanced analytics comes alongside the increasing demand for banks and credit unions to provide a top tier digital banking experience for account holders, and innovative marketing, data and artificial intelligence (AI)-driven solutions to help differentiate themselves in the market. Recent research shows that 44% of digital banking Americans wish their financial provider offered a more personalized digital banking experience. Targeted behavioral data tags have enabled banks and credit unions to efficiently analyze large datasets and create appropriate categories for account holders' behaviors and activities. This can include product usage, customer service engagement and other relevant markers like account anniversaries.

Alkami's latest behavioral data tags include:

• SavvyMoney data tags: Enable financial institutions to leverage data insights from the SavvyMoney offers engine in all of their marketing channels.
• Aggregated account data tags: Present a comprehensive view of account holders' external accounts, enabling financial institutions to identify competitive relationships and retarget those account holders with their institution's products or services.
• Anniversary data tags: Keep track of account holder anniversaries, creating opportunities for banks and credit unions to connect more personally through one-on-one messaging, a special offer or individualized promotion.
• Outbound transfer data tags: Keep track of transfers made to other institutions, helping institutions identify when funds are leaving and create informed campaigns to combat possible losses and promote in-house payment methods.

"Behavioral data tags allow financial institutions of all sizes to find meaningful insights from large data sets and utilize that information to understand account holder behaviors, make informed business decisions and even find competitive advantages," said Mark Leher, director of product management at Alkami. "These insights can be leveraged across digital, mobile, and in-person channels to support a more personalized banking experience."

To learn more about Alkami's Data & Marketing Solutions, visit here.

Alkami has been certified by J.D. Power for providing "An Outstanding Mobile Banking Platform Experience¹."

About Alkami 
Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly, and build thriving digital communities. Alkami helps clients transform through retail and business banking, digital account opening, payment security, and data and marketing solutions. To learn more, visit www.alkami.com.

Media Relations Contacts
Vested
alkami@fullyvested.com

Marla Pieton
marla.pieton@alkami.com

1 J.D. Power 2024 Mobile App Platform Certification ProgramSM recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit www.jdpower.com/awards.

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SOURCE Alkami Technology, Inc.

FAQ

What new features did Alkami (ALKT) add to its behavioral data tag suite?

Alkami added SavvyMoney data tags, aggregated account data tags, anniversary data tags, and outbound transfer data tags to enhance personalized banking experiences and account holder intelligence.

How many digital banking Americans want more personalized banking according to Alkami's (ALKT) research?

According to the research, 44% of digital banking Americans wish their financial provider offered a more personalized digital banking experience.

What certifications has Alkami (ALKT) received for its mobile banking platform?

Alkami has been certified by J.D. Power for providing 'An Outstanding Mobile Banking Platform Experience.'