Alkami's Generational Trends in Digital Banking Consumer Study Reveals Insights for Establishing Primacy

Rhea-AI Summary

Alkami Technology (Nasdaq: ALKT) released a comprehensive study on generational trends in digital banking, revealing critical insights about consumer behavior and preferences. The research, conducted with The Center for Generational Kinetics, highlights that 84% of users prioritize digital banking quality when choosing providers, and 50% would switch for better digital experiences.

Key findings show that 41% of consumers would change providers for a 5-minute digital account opening experience, while 37% expect inheritances in the next 10-20 years. The study also revealed a widening relevancy gap, with only 38% of regional bank customers reporting more relevant product recommendations, compared to 53% for neobanks. Additionally, 46% of consumers want better anticipation of their financial needs and are comfortable with AI processing their data for improved banking experiences.

Positive

• 84% of digital banking users prioritize digital experience quality when choosing providers
• Strong market opportunity with 37% of digital banking Americans expecting inheritances in next 10-20 years
• Company received J.D. Power certification for Outstanding Mobile Banking Platform Experience in 2024 and 2025

Negative

• Only 38% of regional and community financial institution customers report improved product recommendation relevance
• 50% of digital banking customers willing to switch providers for better digital experience
• 46% of customers unsatisfied with their provider's ability to anticipate financial needs

The perceived product relevance gap between consumers and regional and community financial institutions continues to widen

PLANO, Texas, June 25, 2025 /PRNewswire/ -- Alkami Technology, Inc. (Nasdaq: ALKT) ("Alkami"), a leading cloud-based digital banking solutions provider for financial institutions in the U.S., announced the release of its new national research study conducted in partnership with Jason Dorsey and The Center for Generational Kinetics (CGK). The report, titled Anticipatory Banking: Establishing Primacy Across Generations Through Digital Sales and Service, reveals significant generational shifts in how digital banking Americans engage with financial institutions—and what they demand next. The insights in this report are aimed to help bank and credit union leaders navigate an increasingly dynamic financial services spectrum from traditional to digital, by uncovering hidden generational behaviors, unmet needs, and emerging opportunities - identifying moments where the right digital experience, data-driven interaction, or artificial intelligence (AI)-powered engagements can move an institution from being reactive to anticipatory.

"This research confirms what we've long observed in the market: the winners in banking will be those who act now to close the relevance gap between what consumers expect and what they're experiencing," said Allison Cerra, chief marketing officer at Alkami. "Digital banking is no longer a service channel, it's the primary brand experience where across generations, consumers are demanding a more anticipatory, intuitive, and proactive interaction. Institutions that prioritize seamless onboarding, engagement, and AI-informed recommendations for growth, will earn not only primacy, but enduring trust across these segments," she continued.

Highlights from the research findings include:

• Digital is the gateway for primacy
  • 84% of digital banking users say the quality of the digital banking experience is a top factor in choosing a provider.
  • 50% of digital banking Americans are willing to switch financial providers for a better digital experience; 31% already have.
  • The primary or most important provider is where a debit card or mobile/online banking is used.
• A 5-minute digital account opening experience is essential to acquisition
  • 41% of all digital banking consumers would be more likely to change financial providers if another offered a 5-minute mobile or online account opening experience for deposit accounts. For younger generations, the figure is significantly higher (49%).
  • 37% of digital banking Americans expect to receive an inheritance in the next 10–20 years, highlighting a massive opportunity for financial institutions to guide intergenerational wealth transfers.
• Relevancy gap is widening; consumers want an anticipatory banking experience
  • Only 38% of regional and community financial institution account holders say their provider's product recommendations became more relevant over the past year, significantly lower than those of neobanks (53%) and megabanks (45%).
  • 46% of digital banking Americans wish their primary financial provider did a better job at anticipating their financial needs and goals.
  • 46% of digital banking consumers are comfortable with their financial data being processed by AI if it improves their banking experience.

"This is one of the most actionable studies we've done in banking," said Jason Dorsey, president of The Center for Generational Kinetics and a leading generational researcher. "Each generation is redefining what financial partnership looks like, from Generation Z expecting immediacy and personalization, to baby boomers planning for retirement. This study gives financial institutions a roadmap to engage each generation on their terms, through the channels they trust most."

The national study included a stringent methodology with 1,500 participants weighted to the 2020 US Census for age, gender, region, and ethnicity, with all participants active in digital banking. The full report offers strategic recommendations for how financial institutions can onboard, engage, and grow relationships with consumers in each generation by delivering anticipatory experiences across channels.

To download the full report, click here. To register for the webinar on July 17 at 1pm EDT featuring Allison Cerra and Jason Dorsey, visit here.

To learn more about Alkami's Digital Banking Platform, visit here.

Alkami has been certified by J.D. Power in 2024 and 2025 for providing "An Outstanding Mobile Banking Platform Experience."¹

About Alkami
Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly, and build thriving digital communities. Alkami helps clients transform through retail and business banking, onboarding and account opening, payment security, and data and marketing solutions. To learn more, visit www.alkami.com.

Media Relations Contacts
Vested
alkami@fullyvested.com

Marla Pieton
marla.pieton@alkami.com

_____________________ 1 J.D. Power 2025 Mobile App Platform Certification ProgramSM recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit www.jdpower.com/awards.

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SOURCE Alkami Technology, Inc.

FAQ

What are the key findings of Alkami's (ALKT) 2025 digital banking study?

The study found that 84% of users prioritize digital banking quality, 50% would switch providers for better digital experiences, and 41% would change providers for a 5-minute digital account opening process.

How do consumers view regional banks compared to neobanks in 2025?

Only 38% of regional bank customers reported more relevant product recommendations, significantly lower than neobanks (53%) and megabanks (45%).

What percentage of digital banking customers are willing to switch providers according to Alkami's 2025 study?

50% of digital banking Americans are willing to switch financial providers for a better digital experience, with 31% having already done so.

How many digital banking consumers are comfortable with AI processing their financial data in 2025?

46% of digital banking consumers are comfortable with their financial data being processed by AI if it improves their banking experience.

What is the inheritance opportunity identified in Alkami's 2025 banking study?

The study revealed that 37% of digital banking Americans expect to receive an inheritance in the next 10-20 years, presenting a significant opportunity for financial institutions.