Allstate Named Founding Partner of LA28 Olympic and Paralympic Games and the Official Home and Auto Insurance Partner of Team USA

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Allstate (NYSE: ALL) announced it has become a Founding Partner of the LA28 Olympic and Paralympic Games and the official home and auto insurance partner of Team USA, extending its more than 20-year support of student-athletes to the Olympic and Paralympic stage.

Allstate will also partner with NBCUniversal to support multi-platform coverage of LA28, aiming to bring fans closer to Team USA. The company highlights its broader mission of protecting people and strengthening communities, noting nearly $70 million in 2025 contributions to over 6,500 nonprofits across more than 2,200 communities.

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Partnership builds on more than 20 years of supporting college athletics and expands Allstate's commitment to all sports and all athletes from communities across America

Allstate to partner with NBCUniversal to support its multi-platform coverage of the Los Angeles 2028 Olympic and Paralympic Games

CHICAGO and LOS ANGELES, Aug. 4, 2026 /PRNewswire/ -- Allstate proudly announced today that it is a Founding Partner of the LA28 Olympic and Paralympic Games and the official home and auto insurance partner of Team USA. The partnership extends Allstate's longstanding support of student-athletes to the biggest stage in sports.

"For more than 20 years, Allstate has supported student-athletes because we believe in the power of sport to build leaders, strengthen communities and help people reach their potential," said Elizabeth Brady, Allstate EVP and Chief Marketing, Customer and Communications Officer. "Many Olympians and Paralympians develop that character on college campuses long before representing their country. Supporting Team USA and LA28 is a natural extension of our commitment and of Allstate's purpose: protecting people, strengthening communities and helping them achieve their hopes and dreams."

All Sports, All Athletes
For more than 20 years, Allstate has supported college athletics through university and conference partnerships, scholarships and programs that recognize student-athletes' leadership and community impact.

Since 2005, the Allstate Good Hands® Field Goal Nets program has generated millions of dollars for scholarships with every field goal and extra point scored. The Allstate Good Works Team® has also grown beyond football to recognize student-athletes in fall, winter and spring sports who use their leadership to strengthen communities.

The partnership with Team USA and LA28 extends this commitment to the Olympic and Paralympic stage, supporting athletes as they represent their country at the highest level of competition.

"Team USA athletes dedicate years of effort in pursuit of excellence on and off the field of play, chasing their dreams of representing the United States on the biggest stage in sports," said Sarah Hirshland, CEO of the U.S. Olympic & Paralympic Committee. "Allstate's support will help Team USA athletes access the resources they need to train and compete at the highest level, while also helping to inspire the next generation of Olympians and Paralympians."

"Allstate's commitment to LA28 reflects the momentum we're building toward the Games," said Reynold Hoover, CEO of LA28. "As we welcome new partners who believe in what these Games can do for Los Angeles and the country, we're that much closer to delivering a Games this city and this country can be proud of."

Allstate will also support NBCUniversal's multiplatform coverage of the Olympic and Paralympic Games, bringing fans closer to Team USA and the stories behind the athletes' achievements.

"Allstate's support of athletes extends far beyond competition, reflecting a longstanding dedication to helping them reach their full potential," said Mark Marshall, Chairman, Global Advertising and Partnerships, NBCUniversal. "That shared belief in the power of sport and opportunity makes them a natural partner for Team USA and LA28, and we're proud to celebrate the stories, achievements and lasting impact of the Olympic and Paralympic movement together."

Protecting people and strengthening communities
For more than 95 years, Allstate has helped protect the foundations of American life: people's homes, the vehicles that connect them to opportunity and the financial security that gives them confidence to pursue their hopes and dreams. Today, one in 10 American households depends on Allstate to protect one of its most valuable assets. This enduring commitment has earned Allstate the reputation as one of America's 50 Best Companies.

Allstate also works to strengthen communities across the country. In 2025, The Allstate Foundation, Allstate employees and agents contributed nearly $70 million to nonprofits, supporting more than 6,500 organizations across more than 2,200 communities. Together, they are empowering young people, helping communities prepare for and recover from disasters, and supporting leaders working across differences to build trust in society.

About LA28 Olympic and Paralympic Games
LA28 will bring the Olympic and Paralympic Games to Los Angeles in 2028, uniting more than 15,000 of the world's greatest athletes in a celebration of sport, culture and human potential. Set against a diverse collection of venues only Southern California can deliver, from the Pacific Ocean to Hollywood stages to world-class arenas, Los Angeles will become the third city ever to host three Olympic Games, following 1932 and 1984, and will also host its first ever Paralympic Games. The LA28 Games will celebrate historic milestones including becoming the first Olympic Games in history to allocate more quota spots to women athletes than men, the debut of new Olympic and Paralympic sports and becoming the first Games since 1948 to not build any new permanent infrastructure. Operating as an independently funded, non-profit organization, LA28 has built a strong foundation of successful commercial partnerships, alongside licensing, hospitality and ticketing, with the support of the International Olympic Committee.

About Allstate
The Allstate Corporation (NYSE: ALL) protects people from life's uncertainties with affordable, simple and connected protection for autos, homes, electronic devices, and identities. Products are available through a broad distribution network including Allstate agents, independent agents, major retailers, online, and at the workplace. Allstate has more than 212 million policies in force and is widely known for the slogan "You're in Good Hands with Allstate." For more information, visit www.allstate.com.

About Team USA
Team USA is the world's largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games. The United States Olympic & Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting and empowering Team USA athletes. For more information, visit TeamUSA.com.

About NBCUniversal
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

 

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SOURCE Allstate Insurance Company

FAQ

What did Allstate (ALL) announce on August 4, 2026 regarding LA28 and Team USA?

Allstate announced it is a Founding Partner of the LA28 Olympic and Paralympic Games and the official home and auto insurance partner of Team USA. According to Allstate, this extends its long-standing support of student-athletes to the largest global sports stage.

What does being a Founding Partner of LA28 mean for Allstate (ALL)?

Being a Founding Partner makes Allstate a core commercial supporter of the LA28 Olympic and Paralympic Games. According to Allstate, the partnership aligns with its purpose of protecting people, strengthening communities, and supporting athletes as they compete at the highest level.

How will Allstate (ALL) work with NBCUniversal for the LA28 Olympic and Paralympic Games?

Allstate will partner with NBCUniversal to support its multiplatform coverage of the LA28 Olympic and Paralympic Games. According to Allstate, this collaboration aims to bring fans closer to Team USA and highlight the stories behind athletes’ achievements across NBCUniversal’s media platforms.

How does the LA28 and Team USA partnership fit Allstate’s sports sponsorship strategy?

The LA28 and Team USA partnership builds on more than 20 years of Allstate’s support for college athletics. According to Allstate, it naturally extends programs like Good Hands Field Goal Nets and the Good Works Team to the Olympic and Paralympic stage.

How much did Allstate contribute to communities in 2025, and how is it related to this partnership?

In 2025, The Allstate Foundation, employees, and agents contributed nearly $70 million to nonprofits. According to Allstate, the LA28 and Team USA partnership reflects the same focus on empowering youth, strengthening communities, and helping people prepare for and recover from challenges.

How many customers and policies does Allstate (ALL) report while announcing the LA28 partnership?

Allstate reports having more than 212 million policies in force covering autos, homes, devices, and identities. According to Allstate, about one in ten American households relies on the company to protect at least one valuable asset as it undertakes this LA28 partnership.