Amber Premium and CMGE Join Forces to Drive RWA Innovation for the Iconic IP The Legend of Sword and Fairy
Amber Premium (NASDAQ:AMBR) has announced a strategic partnership with CMGE Technology Group Limited (HKEX:0302.HK) to advance Web3 initiatives for the gaming franchise The Legend of Sword and Fairy. The collaboration focuses on providing technology infrastructure, Web3 advisory, and wallet security solutions.
Under the partnership, Amber Premium will offer customized solutions including foundational infrastructure, blockchain integration, and secure digitalization tools to support CMGE's Web3 business roadmap. This includes the RWA tokenization of The Legend of Sword and Fairy IP, development of a Web3 payment aggregation tool, and launch of the "KKFun Esports" decentralized platform planned for late 2025 to early 2026.
- Strategic partnership combines Amber Premium's Web3 expertise with CMGE's gaming IP portfolio
- Access to Amber Premium's established network of over 4,900 global institutional and HNW investors
- Expansion into Web3 gaming infrastructure and RWA tokenization markets
- Development of new revenue streams through Web3 payment tools and esports platform
- Implementation subject to regulatory approvals and compliance requirements
- Success dependent on market adoption of Web3 gaming initiatives
Insights
Amber Premium's partnership with CMGE leverages blockchain expertise to monetize gaming IP through RWA tokenization and Web3 infrastructure.
This strategic partnership between Amber Premium and CMGE Technology represents a calculated move to bridge traditional gaming with Web3 technologies. At the core of this alliance is the plan to develop Real-World Asset (RWA) tokenization for "The Legend of Sword and Fairy" IP – a gaming franchise with a 30-year legacy and established fan base.
The partnership structure is particularly noteworthy: Amber Premium contributes specialized Web3 infrastructure, wallet security solutions, and blockchain integration expertise, while CMGE brings valuable gaming IP and operational experience. This complementary arrangement allows both companies to expand their respective market positions without duplicating capabilities.
CMGE's comprehensive Web3 roadmap includes three distinct revenue channels: RWA tokenization of their flagship IP, a Web3 payment aggregation tool supporting multiple currencies, and a decentralized esports platform scheduled for late 2025. Amber Premium's institutional-grade security infrastructure is positioned as the foundation enabling these initiatives.
For Amber Premium, this partnership potentially expands their B2B service offerings beyond their existing 4,900 institutional and high-net-worth clients, creating additional recurring revenue opportunities in the gaming sector. The multiple-year implementation timeline suggests a sustainable revenue model rather than a one-time project.
The repeated emphasis on regulatory compliance throughout the announcement indicates awareness of the complex regulatory landscape surrounding digital assets and tokenization, potentially reducing execution risks associated with the partnership.
CMGE leverages Amber's Web3 expertise to create new revenue streams from their 30-year-old gaming franchise through tokenization and blockchain integration.
This partnership represents a significant strategic pivot for CMGE, transforming a mature gaming IP with three decades of history into new revenue channels through Web3 technologies. "The Legend of Sword and Fairy" franchise has substantial untapped value as nostalgic intellectual property that could be monetized through tokenization.
CMGE's three-pronged Web3 strategy is particularly ambitious: RWA tokenization of their flagship IP, payment aggregation tools with multi-currency support, and a decentralized esports platform. This comprehensive approach suggests they're not merely experimenting with blockchain but committing to a substantial business transformation.
The partnership addresses a common challenge in the gaming industry: how to extend the commercial lifespan of established IPs beyond traditional sequels and merchandising. RWA tokenization potentially allows fractional ownership of gaming assets, creating new liquidity and value for previously static intellectual property.
For context, the gaming industry has seen mixed results with Web3 integration thus far. Many attempts have focused on speculative NFT projects rather than utility-driven implementations. This partnership appears more sophisticated by focusing on infrastructure and established IP rather than speculative digital collectibles.
The scheduled launch of the "KKFun Esports" platform in late 2025 indicates CMGE is developing a long-term roadmap rather than chasing short-term trends. Esports represents a natural extension for gaming IP, and the decentralized approach could potentially reduce platform fees and create more direct relationships with players and fans.
As part of the partnership, Amber Premium will offer CMGE and its subsidiaries a suite of customized solutions, including foundational infrastructure, Web3 advisory, and technical support. This encompasses wallet security, blockchain integration, and secure digitalization tools, enabling CMGE to explore new applications of its IP assets in the Web3 ecosystem, in compliance with relevant regulatory requirements.
What's more, as long-term strategic partners, CMGE and Amber Premium intend to also mutually build on CMGE's expertise in IP operations and Amber Premium's advanced technological capabilities, extensive industry recognition, and proven track record of serving over 4,900 global institutional and high-net-worth (HNW) investors. Both parties will continue to explore collaborative opportunities in the field of Web3 by capitalizing on their respective core advantages, achieving synergistic growth, and creating shared value.
Vicky Wang, President of Amber Premium, stated, "Amber Premium is honored to partner with CMGE. With our expertise in wallet security, infrastructure design, and Web3 advisory, we are committed to providing institutional-grade security for CMGE's Web3 initiatives and enhancing user trust and asset safety. We are also fully confident that our technology-driven approach will help CMGE unlock new potential for its IP assets and open up exciting new possibilities. "
CMGE's Chairman and CEO, Xiao Jian, added, "We are pleased to partner with Amber Premium to accelerate our Web3 business development. We believe that Amber Premium's institutional services and technical capabilities will establish a secure and compliant foundation for our Web3 operations, including The Legend of Sword and Fairy IP RWA plan, the launch of Web3 payment aggregation tools, and a decentralized esports platform. We look forward to seeing what the future holds and to mutually creating value."
CMGE recently unveiled its Web3 business roadmap, which includes the RWA tokenization of The Legend of Sword and Fairy IP, a Web3 payment aggregation tool supporting fiat currencies, mainstream cryptocurrencies, and compliant stablecoins, as well as the launch of a decentralized Web3 esports platform, "KKFun Esports," slated for late 2025 to early 2026. This strategic partnership with Amber Premium will provide critical support for CMGE's Web3 initiatives and further accelerate its business growth and expansion in the Web3 space.
About Amber International Holding Limited
Amber International Holding Limited (Nasdaq: AMBR), operating under the brand name "Amber Premium," is a leading provider of institutional digital asset financial services and solutions. A subsidiary of Amber Group, Amber Premium is a trusted partner to institutions and high-net-worth individuals, delivering institutional-grade market access, execution infrastructure, and investment solutions. The firm is set to redefine the digital wealth management landscape, serving as a proven Nasdaq-listed gateway to digital assets.
Learn more atwww.ambr.io.
About CMGE Technology Group Limited
CMGE is a leading international IP-oriented game operator. Taking IP as its core, the Company provides high-quality IP-oriented games for players throughout the world through independent research and development (R&D) and co-development efforts. Focusing on its Proprietary IP "Legend of Sword and Fairy", the company continues to impress its fans with excellent contents and amazing interaction experience, aiming to develop it into a world-class IP.
As the first Chinese mobile game company listed on the
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SOURCE Amber International Holding Limited
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