AMC Entertainment to Expand Its Business Beyond Theatrical Exhibition and Enter the Multi-Billion Dollar Popcorn Industry
AMC to operate shopping mall retail stores, counters and kiosks serving freshly prepared AMC Theatres Perfectly Popcorn, starting in 2022
AMC is also preparing to partner with food delivery-to-home services, allowing movie lovers to order from a nearby AMC movie theatre location and enjoy AMC Theatres Perfectly Popcorn in the comfort of their own home
AMC will sell “To Go” packages of freshly popped popcorn at its theatres for takeout and/or pickup
Coming later in 2022, consumers will be able to purchase prepackaged and/or microwaveable ready-to-pop AMC Theatres Perfectly Popcorn at supermarkets and convenience stores around the country
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- Beginning in 2022, AMC will begin selling freshly made AMC Theatres Perfectly Popcorn at select mall retail locations around the country. Those new kiosks, counters and stores will feature real AMC movie theatre popcorn and other AMC movie theatre treats.
- Additionally, AMC also plans to make its AMC Theatres Perfectly Popcorn, freshly popped in nearby theatres, available through food delivery-to-home services. In this way, consumers will be able to enjoy a slice of the AMC experience when being entertained at home.
- AMC will sell "To Go" packages at its theatres of freshly popped popcorn for takeout and/or pickup.
- Also coming later in 2022, AMC plans to offer prepackaged and ready-to-pop microwaveable AMC Theatres Perfectly Popcorn, which will begin hitting shelves in supermarkets and convenience stores around the country.
AMC initially plans to launch up to five “AMC Theatres Perfectly Popcorn” stores, counters and/or kiosks in shopping malls around the country in the first half of 2022. These initial locations are likely to be in malls without an AMC theatre location. AMC plans to have up to 15 retail stores open by the end of 2022. Significantly more locations are expected to open in 2023 and beyond. The menu will consist of traditional and gourmet-flavored popcorn, candy and other movie theatre treats, Coca-Cola Freestyle options and bottled water. All such AMC Theatres Perfectly Popcorn locations will feature popcorn that is freshly made on site, allowing consumers to enjoy the unbeatable taste and aroma of “real movie theatre popcorn” outside of the theatre.
Also in the plans for 2022, consumers will be able to order AMC Theatres Perfectly Popcorn from nearby theatres, and have it delivered to their homes through the use of existing delivery-to-home mobile services. AMC will also begin selling “To Go” packages of freshly popped popcorn at its theatres for takeout and/or pickup. And AMC is working to offer prepackaged and ready-to-pop microwaveable AMC Theatres Perfectly Popcorn, hitting the shelves in supermarkets and convenience stores around the country later in the year.
AMC is the largest movie exhibition company in
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