ClassPass Members Can Now Redeem Credits for Movie Tickets at AMC Theatres®

Rhea-AI Summary

ClassPass has announced a strategic partnership with AMC Theatres (NYSE:AMC) that allows ClassPass members to redeem credits for standard 2D movie tickets at participating AMC locations. The service is initially available in California, Florida, Texas, and Arizona, with plans for further expansion.

The collaboration marks ClassPass's expansion beyond fitness and wellness into broader lifestyle offerings. Members can book tickets through the ClassPass app and select specific showtimes at theaters. The offering includes various bundle options, such as multiple tickets and concession add-ons like drinks and popcorn.

This initiative is part of ClassPass's parent brand Playlist's strategy to drive growth for businesses delivering in-person experiences while helping consumers access diverse lifestyle options.

Positive

• Expansion into new entertainment vertical beyond fitness and wellness
• Geographic presence in major states with plans for expansion
• Integration of flexible bundle options including concessions
• Strategic alignment with parent brand Playlist's growth objectives

Negative

• Limited initial rollout to only four states
• Movie offerings restricted to standard 2D showings

Insights

Entertainment Industry Analyst

ClassPass-AMC partnership may boost AMC's theater utilization during off-peak times without requiring significant investment.

The new partnership between ClassPass and AMC Theatres represents an interesting strategic move for the cinema chain, potentially addressing one of the industry's persistent challenges: filling seats during non-peak hours.

This collaboration appears designed to tap into ClassPass's $1 billion+ valuation platform that specializes in connecting consumers with underutilized capacity across various service sectors. By integrating with ClassPass, AMC gains access to a new customer acquisition channel comprised of predominantly young, experience-focused consumers who might not otherwise prioritize movie-going.

What makes this partnership particularly compelling is how it addresses theater utilization economics. Most cinemas operate at 20-30% capacity during weekdays and daytime hours. The ClassPass model is specifically engineered to shift demand to these underutilized time slots, potentially boosting AMC's revenue without cannibalizing full-price ticket sales during peak periods.

The limited initial rollout in four high-volume states (California, Florida, Texas, and Arizona) suggests a measured approach to test consumer adoption before wider implementation. For AMC, this represents a relatively low-risk experiment with minimal implementation costs that could yield meaningful incremental revenue if successful.

Notably, the partnership aligns with broader industry trends toward subscription and membership models, as theater chains continue searching for sustainable business models amid shifting consumer entertainment habits and increased competition from streaming platforms.

ClassPass adds film experiences, expanding holistic lifestyle offerings for members 

NEW YORK, Aug. 12, 2025 /PRNewswire/ -- ClassPass, the lifestyle membership that provides access to thousands of fitness studios, spas, salons, and wellness experiences worldwide, today announced its official expansion into the world of cinema with AMC Theatres® (NYSE:AMC).

ClassPass users can now redeem credits to book standard 2D movie tickets at participating AMC locations directly through the ClassPass app, with specific showtime selection completed at the theater. The offering is available in select states, including California, Florida, Texas, and Arizona, with expansion on the horizon. 

The move signals a major milestone for ClassPass as it expands its offerings beyond fitness and wellness into adjacent categories that align with the evolving needs of modern consumers. The collaboration follows the introduction of Playlist–the parent brand of ClassPass–which aims to drive growth for fitness, wellness, and lifestyle businesses that deliver in-person experiences, while also helping millions of people discover more ways to move, feel, and live better on their own terms, every day.

"Adding AMC Theatres to ClassPass reflects our commitment to offering the highest quality lifestyle and wellness experiences to our members," said Fritz Lanman, CEO of Playlist. "Every consumer defines wellness differently, and our mission is to provide a broad range of options that meet those needs. We're building a platform that not only gives people flexible access to the experiences they love but also serves as a marketplace solution for underutilized inventory, from yoga mats to movie tickets."

ClassPass members can choose from a variety of flexible AMC options to customize their movie outings. Bundles include solo or multiple tickets and add-ons like drinks and popcorn, providing a seamless way to unlock the full cinematic experience all within the ClassPass app.

As expectations around wellness continue to broaden, ClassPass remains focused on enabling dynamic demand generation across multiple lifestyle sectors while continuing to help people access more meaningful experiences in their day to day.

About ClassPass
ClassPass is revolutionizing the fitness and wellness industry by bringing together the world's best classes and experiences into one app. Founded in 2013, ClassPass connects members to millions of classes and experiences in 31 countries around the globe while working directly with businesses to merchandise their excess inventory, find new customers and generate new streams of revenue. With tens of thousands of fitness studios, gyms, and spas in the ClassPass network, members can use ClassPass to choose from a broad range of options including workout classes such as strength training, yoga, Pilates, and boxing, and spa treatments such as massage, acupuncture, manicures and more. Additionally, ClassPass is now available as a wellness benefit with the world's leading employers. Learn more at http://classpass.com. 

MEDIA CONTACT: 
Annie Chapdelaine
press@classpass.com 

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SOURCE ClassPass

FAQ

What is the new partnership between AMC Theatres (NYSE:AMC) and ClassPass?

ClassPass members can now redeem their credits for standard 2D movie tickets at participating AMC locations, with the ability to book through the ClassPass app and select showtimes at theaters.

Which states have access to AMC movie tickets through ClassPass?

The service is currently available in California, Florida, Texas, and Arizona, with plans for expansion to other states.

What bundle options are available for AMC movies through ClassPass?

ClassPass offers flexible bundles including solo or multiple tickets and add-ons such as drinks and popcorn, all bookable through the ClassPass app.

How does the AMC partnership align with ClassPass's business strategy?

The partnership represents ClassPass's expansion beyond fitness and wellness into broader lifestyle offerings, supporting their parent brand Playlist's mission to provide diverse in-person experiences.

What is the process for booking AMC movie tickets through ClassPass?

Members can redeem credits through the ClassPass app to book movie tickets, with specific showtime selection completed at the theater location.