ClassPass Members Can Now Redeem Credits for Movie Tickets at AMC Theatres®
ClassPass has announced a strategic partnership with AMC Theatres (NYSE:AMC) that allows ClassPass members to redeem credits for standard 2D movie tickets at participating AMC locations. The service is initially available in California, Florida, Texas, and Arizona, with plans for further expansion.
The collaboration marks ClassPass's expansion beyond fitness and wellness into broader lifestyle offerings. Members can book tickets through the ClassPass app and select specific showtimes at theaters. The offering includes various bundle options, such as multiple tickets and concession add-ons like drinks and popcorn.
This initiative is part of ClassPass's parent brand Playlist's strategy to drive growth for businesses delivering in-person experiences while helping consumers access diverse lifestyle options.
ClassPass ha annunciato una partnership strategica con AMC Theatres (NYSE:AMC) che permette agli iscritti di convertire i propri crediti in biglietti standard 2D per i cinema AMC partecipanti. Il servizio è disponibile inizialmente in California, Florida, Texas e Arizona, con piani per una futura espansione.
La collaborazione segna l'espansione di ClassPass oltre il fitness e il benessere verso offerte lifestyle più ampie. I membri possono prenotare i biglietti tramite l'app di ClassPass e selezionare orari specifici nelle sale. L'offerta include diverse opzioni bundle, come pacchetti con più biglietti e aggiunte per i consumi, ad esempio bevande e popcorn.
Questa iniziativa rientra nella strategia del brand capogruppo Playlist di stimolare la crescita delle attività che offrono esperienze in presenza, facilitando al contempo l'accesso dei consumatori a opzioni lifestyle più variegate.
ClassPass ha anunciado una alianza estratégica con AMC Theatres (NYSE:AMC) que permite a los miembros canjear créditos por entradas estándar 2D en los cines AMC participantes. El servicio está disponible inicialmente en California, Florida, Texas y Arizona, con planes de expansión.
Esta colaboración supone la ampliación de ClassPass más allá del fitness y el bienestar hacia ofertas de estilo de vida más amplias. Los miembros pueden reservar entradas a través de la app de ClassPass y escoger horarios concretos en las salas. La propuesta incluye distintas opciones en paquete, como entradas múltiples y complementos de concesión como bebidas y palomitas.
La iniciativa forma parte de la estrategia de Playlist, la marca matriz de ClassPass, para impulsar el crecimiento de negocios que ofrecen experiencias presenciales y, al mismo tiempo, facilitar a los consumidores el acceso a opciones de estilo de vida más variadas.
ClassPass는 AMC Theatres (NYSE:AMC)와 전략적 제휴를 발표했으며, 이를 통해 회원들은 보유한 크레딧으로 참여하는 AMC 극장의 일반 2D 영화 티켓을 교환할 수 있게 되었습니다. 이 서비스는 우선 캘리포니아, 플로리다, 텍사스, 애리조나에서 제공되며 향후 확대될 계획입니다.
이번 협업은 ClassPass가 피트니스·웰니스 범위를 넘어 보다 넓은 라이프스타일 서비스로 영역을 확장했음을 의미합니다. 회원들은 ClassPass 앱을 통해 티켓을 예매하고 상영 시간을 선택할 수 있습니다. 제공 상품에는 다수 티켓 패키지나 음료·팝콘 같은 간식 추가 옵션 등 다양한 번들 선택이 포함됩니다.
이 이니셔티브는 모회사 브랜드인 Playlist의 전략의 일환으로, 대면형 경험을 제공하는 사업의 성장을 촉진하는 동시에 소비자들이 보다 다양한 라이프스타일 옵션에 접근하도록 돕기 위한 것입니다.
ClassPass a annoncé un partenariat stratégique avec AMC Theatres (NYSE:AMC) permettant aux membres de convertir leurs crédits en billets standard 2D dans les cinémas AMC participants. Le service est initialement disponible en Californie, Floride, Texas et Arizona, avec des projets d'extension.
Cette collaboration marque l'élargissement de ClassPass au‑delà du fitness et du bien‑être vers des offres lifestyle plus vastes. Les membres peuvent réserver des billets via l'application ClassPass et choisir des séances précises en salle. L'offre comprend différentes formules groupées, telles que des packs de plusieurs billets et des options d'ajout pour les confiseries, comme boissons et popcorn.
Cette initiative s'inscrit dans la stratégie de la maison mère Playlist visant à stimuler la croissance des entreprises proposant des expériences en présentiel, tout en aidant les consommateurs à accéder à une plus grande diversité d'options lifestyle.
ClassPass hat eine strategische Partnerschaft mit AMC Theatres (NYSE:AMC) angekündigt, die es ClassPass-Mitgliedern ermöglicht, ihre Credits gegen Standard-2D-Kinotickets in teilnehmenden AMC-Kinos einzulösen. Der Service ist zunächst in Kalifornien, Florida, Texas und Arizona verfügbar, mit Plänen zur weiteren Ausweitung.
Die Zusammenarbeit markiert die Ausweitung von ClassPass über Fitness und Wellness hinaus zu einem breiteren Lifestyle-Angebot. Mitglieder können Tickets über die ClassPass-App buchen und bestimmte Vorführungszeiten auswählen. Das Angebot umfasst verschiedene Bündeloptionen, etwa Mehrfach-Tickets sowie Zusatzoptionen wie Getränke und Popcorn.
Diese Initiative ist Teil der Strategie der Dachmarke Playlist, das Wachstum von Unternehmen zu fördern, die Vor-Ort-Erlebnisse anbieten, und gleichzeitig Verbrauchern den Zugang zu vielfältigeren Lifestyle-Angeboten zu erleichtern.
- Expansion into new entertainment vertical beyond fitness and wellness
- Geographic presence in major states with plans for expansion
- Integration of flexible bundle options including concessions
- Strategic alignment with parent brand Playlist's growth objectives
- Limited initial rollout to only four states
- Movie offerings restricted to standard 2D showings
Insights
ClassPass-AMC partnership may boost AMC's theater utilization during off-peak times without requiring significant investment.
The new partnership between ClassPass and AMC Theatres represents an interesting strategic move for the cinema chain, potentially addressing one of the industry's persistent challenges: filling seats during non-peak hours.
This collaboration appears designed to tap into ClassPass's
What makes this partnership particularly compelling is how it addresses theater utilization economics. Most cinemas operate at
The limited initial rollout in four high-volume states (California, Florida, Texas, and Arizona) suggests a measured approach to test consumer adoption before wider implementation. For AMC, this represents a relatively low-risk experiment with minimal implementation costs that could yield meaningful incremental revenue if successful.
Notably, the partnership aligns with broader industry trends toward subscription and membership models, as theater chains continue searching for sustainable business models amid shifting consumer entertainment habits and increased competition from streaming platforms.
ClassPass adds film experiences, expanding holistic lifestyle offerings for members
ClassPass users can now redeem credits to book standard 2D movie tickets at participating AMC locations directly through the ClassPass app, with specific showtime selection completed at the theater. The offering is available in select states, including
The move signals a major milestone for ClassPass as it expands its offerings beyond fitness and wellness into adjacent categories that align with the evolving needs of modern consumers. The collaboration follows the introduction of Playlist–the parent brand of ClassPass–which aims to drive growth for fitness, wellness, and lifestyle businesses that deliver in-person experiences, while also helping millions of people discover more ways to move, feel, and live better on their own terms, every day.
"Adding AMC Theatres to ClassPass reflects our commitment to offering the highest quality lifestyle and wellness experiences to our members," said Fritz Lanman, CEO of Playlist. "Every consumer defines wellness differently, and our mission is to provide a broad range of options that meet those needs. We're building a platform that not only gives people flexible access to the experiences they love but also serves as a marketplace solution for underutilized inventory, from yoga mats to movie tickets."
ClassPass members can choose from a variety of flexible AMC options to customize their movie outings. Bundles include solo or multiple tickets and add-ons like drinks and popcorn, providing a seamless way to unlock the full cinematic experience all within the ClassPass app.
As expectations around wellness continue to broaden, ClassPass remains focused on enabling dynamic demand generation across multiple lifestyle sectors while continuing to help people access more meaningful experiences in their day to day.
About ClassPass
ClassPass is revolutionizing the fitness and wellness industry by bringing together the world's best classes and experiences into one app. Founded in 2013, ClassPass connects members to millions of classes and experiences in 31 countries around the globe while working directly with businesses to merchandise their excess inventory, find new customers and generate new streams of revenue. With tens of thousands of fitness studios, gyms, and spas in the ClassPass network, members can use ClassPass to choose from a broad range of options including workout classes such as strength training, yoga, Pilates, and boxing, and spa treatments such as massage, acupuncture, manicures and more. Additionally, ClassPass is now available as a wellness benefit with the world's leading employers. Learn more at http://classpass.com.
MEDIA CONTACT:
Annie Chapdelaine
press@classpass.com
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SOURCE ClassPass
FAQ
What is the new partnership between AMC Theatres (NYSE:AMC) and ClassPass?
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