LOAM ENTERTAINMENT'S 'BAD COUNSELORS' ARRIVES IN THEATRES NATIONWIDE JULY 23-27 FROM FATHOM ENTERTAINMENT
Rhea-AI Summary
Fathom Entertainment (owned by AMC, CNK, Regal) will distribute Loam Entertainment’s comedy BAD COUNSELORS in theatres nationwide for a limited run July 23–27, 2026.
The film follows two fraternity brothers posing as Christian camp counselors. Tickets go on sale June 12, 2026 online and at participating box offices.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| May 18 | Menu expansion | Positive | +6.3% | Nationwide rollout of new Feature Fare hot foods and snacks at AMC sites. |
| May 13 | Film distribution | Neutral | -0.8% | Fathom to manage wide U.S. theatrical release of LAIKA’s ‘Wildwood’. |
| May 12 | Peer earnings | Negative | -0.8% | National CineMedia posts revenue decline and continued losses in Q1 2026. |
| May 05 | Concert initiative | Positive | +3.1% | Launch of Arena One at AMC live concert experiences across 300 locations. |
| May 05 | Earnings release | Positive | +3.1% | First quarter 2026 results release and webcast for AMC Entertainment. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent AMC- and theater-related content/experience announcements have generally coincided with positive or modestly positive price reactions.
Over the last few weeks, AMC-related news has focused on new content and experiential offerings. A menu expansion across more than 400 locations and the Arena One live concert collaboration both saw shares react positively. Broader industry items, such as LAIKA’s ‘Wildwood’ release via Fathom, and other cinema-adjacent earnings, showed smaller moves. Against this backdrop, today’s Fathom Entertainment film engagement reinforces the content pipeline that can support AMC’s exhibition ecosystem.
AI-generated analysis. How Rhea-AI works. Not financial advice.
A Feel-Good Summer Comedy From Director Chris Dowling Stars Chris Klein, Matt Cornett & Ramon Reed
Helmed by award-winning director Chris Dowling (Where Hope Grows, Run the Race) and written by Dexter Masland, Ryan Gunnarson, and Taylor Grabowsky, BAD COUNSELORS pairs comedy veteran Chris Klein (American Pie, Sweet Magnolias) with an ensemble of rising young stars including Matt Cornett (Prime Video's Every Year After, High School Musical: The Musical: The Series), Ramon Reed (Netflix's Incoming), Brec Bassinger (Final Destination: Bloodlines, Netflix's Just Picture It) and Pierson Fodé (Netflix's The Wrong Paris), alongside Missi Pyle (Charlie and the Chocolate Factory), McKaley Miller (Dexter: Resurrection) and Nathan Gamble (The Dark Knight).
"There's plenty of laughs and heart, but it's really a story about what can happen when people are placed in environments that challenge who they've always been," said Dowling. "It's about grace showing up in the most unexpected places, even when it's the last thing you're looking for."
"BAD COUNSELORS is the kind of high-energy, character-driven comedy audiences love to experience together on the big screen," said Ray Nutt, Chief Executive Officer at Fathom Entertainment. "With its hilarious premise, talented cast and uplifting message of redemption and second chances, Fathom is very pleased to partner with Loam Entertainment to bring this entertaining film to theatres nationwide on July 23."
BAD COUNSELORS also features Grammy nominated artist Cory Asbury, who makes his feature film debut along with an exclusive new song in the film. The release comes ahead of his summer arena tour with chart-topping artist Forrest Frank, running June 1 through August 1 across more than 30 major markets.
Loam Entertainment financed and produced the film alongside Zero Gravity and Narrow Gate Entertainment. Producers include Kristopher Galuska and Chris Fenton for Loam Entertainment, Houston Bradley for Zero Gravity, Chris Roark for Narrow Gate, Robert Crotty, and Dowling. Thomas
The film, shot at various locations in
SYNOPSIS: Two frat bros must become church bros, fast. After one wild night ends in handcuffs and a campus police escort, two best friends are slapped with 120 hours of community service due in two weeks, or they're expelled. Their genius plan? Pose as counselors at a local Christian youth camp, where every sing along, campfire devotional, and trust fall counts toward the clock. Just one problem (okay, three): they don't like kids, they hate camping, and they have barely set foot in a church. Now they'll have to learn the lingo, fake the faith, and hide the flask all while dodging suspicious pastors, prankster campers and the cutest co-ed counselors they've ever seen. Can two party boys lie their way to redemption? Or will their house of half-truths come crashing down before the closing bonfire? Either way, they'd better start praying for a hedge of protection.
Watch the official trailer here.
Tickets for BAD COUNSELORS will be available online on Friday, June 12 and at participating theatre box offices (theatre locations are subject to change). For more information and to be among the first notified when tickets go on sale, please visit Fathom Entertainment.
About Loam Entertainment
Loam Entertainment is an independent production company and financier based in
About Fathom Entertainment
Fathom Entertainment is the leading global specialty distributor of content to movie theatres. For more than 20 years, Fathom Entertainment has pioneered theatrical distribution of events and special engagements across various genres and formats, including feature films, episodic content, documentaries, concerts, and live events. Fathom consistently ranks among the top 10 theatrical distributors in
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SOURCE Fathom Events