Sony Pictures and AMC Theatres Choose WAX Blockchain for Spider-Man: No Way Home NFT Promotion

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11/30/2021 - 12:40 PM

Eco-friendliness and mass market accessibility cited as major factors in choosing WAX

LOS ANGELES--(BUSINESS WIRE)-- WAX Blockchain has been chosen by Sony Pictures and AMC Theatres (NYSE:AMC) for Sony Pictures’ Spider-Man: No Way Home NFT Promotion, the first ever NFT promotion between a studio and a major theatrical exhibitor. The decision to utilize WAX blockchain was based on several key benefits of WAX Blockchain including eco-friendliness and mass market accessibility.

“In addition to being eco-friendly, it was essential that the process for receiving the NFT was also consumer friendly,” said Adam Aron, Chairman of the Board and CEO, AMC Theatres. “It’s easy to use and already widely adopted WAX Cloud Wallet combined with no gas fees for minting, sending and receiving NFTs gave us confidence that everyone, including first time blockchain users, would be able to participate in the promotion.”

“We’ve always believed that blockchain technology and NFTs should be accessible to the masses in an environmentally responsible and user-friendly way,” said William Quigley, Co-Founder of WAX, “and we are thrilled Sony Pictures and AMC Theatres chose us for this promotion for what will be the biggest film release of the year.”

Members of AMC Stubs Premiere & A-List, and AMC Investor Connect, will receive an exclusive Spider-Man™ NFT, via the WAX blockchain, with an opening day advance ticket purchase or reservation, while supplies last. 86,000 NFTs were made available for this unprecedented Sony Pictures and AMC celebration of the release of Spider-Man: No Way Home. The NFTs will be available to be redeemed at a dedicated site operated by WAX. Tickets are currently on-sale for Spider-Man: No Way Home, which opens exclusively in theaters on December 16. For more information on how to become eligible for an NFT please visit here.

WAX is the most utilized blockchain in the world processing 15 million transactions daily with over 450,000 daily users. It consumes only .000223 terawatts of energy and produces only 110 tons of carbon a year, about the same as 5 individual Americans, and has been certified carbon neutral. It is second only to Ethereum in monthly NFT sales volume among layer-1 blockchains. Wax Cloud Wallet is one of the most widely used blockchain wallets in the world with over 8,000,000 user accounts.

About WAX

The Worldwide Asset eXchange™ (WAX), aka the King of NFTs, is the world’s #1 blockchain, as measured by number of users and transactions, according to Dappradar.com. WAX’s mission is to bring NFTs to the mass market in the safest, most secure, environmentally friendly, and easy-to-use marketplace in the world. WAX is also the leading entertainment NFT network — in 2018, WAX introduced vIRLs®, giving consumer product companies the ability to directly link NFTs to physical consumer products. Co-founded in 2017 by William E. Quigley and Jonathan Yantis, WAX has facilitated the trade of more than 100 million digital collectables including Mattel, Hasbro, Major League Baseball (via Topps MLB collectables), Funko Digital POP!, Capcom’s “Street Fighter,” World Series of Poker and world-renowned entertainers Deadmau5 and Weezer. WAX is also the leading play-to-earn games and entertainment NFT network in the metaverse and is home to many of the leading blockchain games including Alien Worlds, Splinterlands, Farmers World and Farming Tales. For more information, please visit https://wax.io and follow along on Twitter and Discord.