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Jeremy Tucker Appointed New Chief Marketing Officer of AutoNation

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AutoNation (NYSE: AN) has appointed Jeremy Tucker as its new Chief Marketing Officer, effective April 21, 2025, reporting to CEO Mike Manley. Tucker, an award-winning marketing executive, joins from Spin Master where he served as EVP, Global CMO and Chief Franchise Officer.

Tucker brings extensive experience from prominent roles at major companies, including Planet Fitness where he led digital transformation and membership growth, Nissan Motor Company where he achieved four consecutive years of market share growth, and The Walt Disney Company where he enhanced the Disney Princess franchise's global market share.

He replaces Rich Lennox, who served as CMO for two years. Tucker holds bachelor's degrees in Business Administration and Fine Art from Louisiana State University and an MBA from Southern Methodist University.

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Positive

  • Appointment of experienced CMO with proven track record in digital transformation and market share growth
  • New CMO brings successful experience from major brands (Spin Master, Planet Fitness, Nissan, Disney)
  • Previous achievements include four consecutive years of market share growth at Nissan

Negative

  • None.

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FORT LAUDERDALE, Fla., April 21, 2025 /PRNewswire/ -- AutoNation (NYSE: AN) today announced the appointment of Jeremy Tucker as Chief Marketing Officer, effective Monday, April 21, 2025. Tucker will join AutoNation's Senior Leadership Team and report directly to the company's Chief Executive Officer Mike Manley.

"Jeremy's exceptional experience fostering brand loyalty, leading high-performing teams, and delivering innovative marketing strategies is aligned with our commitment to customer excellence. The future is bright at AutoNation, and we are thrilled to welcome Jeremy and to continue strategically evolving and growing our consumer reach under his leadership," said Mike Manley, Chief Executive Officer at AutoNation.

Tucker is an award-winning marketing executive who brings to AutoNation a proven track record of leading high-performing teams, successful franchise development and accelerating sustainable growth. He most recently served as Executive Vice President, Global Chief Marketing Officer and Chief Franchise Officer at Spin Master, where he spearheaded the launch of new entertainment franchises and elevated brand growth in more than 100 countries.

Tucker's extensive leadership experience spans world-class consumer brands, holding key marketing roles, and delivering transformative results. At Planet Fitness as Chief Marketing Officer, he successfully accelerated a digital transformation, boosted brand loyalty and grew membership to record levels. At Nissan Motor Company as Head of U.S. Marketing, he pioneered high-impact integrated marketing campaigns through best-in-class collaborations, resulting in four straight years of market share growth. Earlier, at The Walt Disney Company as Vice President of Strategic Marketing, Tucker repositioned and increased global market share of the Disney Princess mega franchise.

"I am honored to join AutoNation as Chief Marketing Officer, and I look forward to working with this talented team to elevate the brand, connect with customers in meaningful ways, and build on AutoNation's legacy of innovation and excellence," said Jeremy Tucker, Chief Marketing Officer at AutoNation.

Tucker holds bachelor's degrees in both Business Administration and Fine Art from Louisiana State University and a Master of Business Administration from Southern Methodist University.

Tucker joins AutoNation following the departure of Rich Lennox who served as the company's Chief Marketing Officer for two years.

About AutoNation, Inc.

AutoNation, one of the largest automotive retailers in the United States, offers innovative products, exceptional services, and comprehensive solutions, and empowers its customers to make the best decisions for their needs. With a nationwide network of dealerships strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

Please visit www.autonation.com, investors.autonation.com, and www.x.com/autonation, where AutoNation discloses additional information about the Company, its business, and its results of operations. Please also visit www.autonationdrive.com, AutoNation's automotive blog, for information regarding the AutoNation community, the automotive industry, and current automotive news and trends.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/jeremy-tucker-appointed-new-chief-marketing-officer-of-autonation-302432620.html

SOURCE AutoNation, Inc.

FAQ

When will Jeremy Tucker start as AutoNation's (AN) new CMO?

Jeremy Tucker will start as AutoNation's Chief Marketing Officer on Monday, April 21, 2025.

What was Jeremy Tucker's previous position before joining AutoNation (AN)?

Tucker was Executive Vice President, Global Chief Marketing Officer and Chief Franchise Officer at Spin Master.

What are Jeremy Tucker's major career achievements before AutoNation (AN)?

Tucker led digital transformation at Planet Fitness, achieved four years of market share growth at Nissan, and increased global market share for Disney Princess franchise at Disney.

Who did Jeremy Tucker replace as AutoNation's (AN) CMO?

Tucker replaced Rich Lennox, who served as AutoNation's Chief Marketing Officer for two years.