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ANTA Group has unveiled its ambitious 5-year strategic targets and a 24-month acceleration plan, "Lead to Win." The company anticipates a compound annual growth rate (CAGR) of 18-25% in retail sales and over 30% in online sales by 2025. Aiming for a 3-5 percentage point increase in market share, ANTA plans extensive store expansions across Chinese cities. Key initiatives include a 4 billion yuan investment in R&D, enhanced digitalization, and a focus on Generation Z consumers. The brand also emphasizes sustainability and aims to solidify its leadership in the children's sportswear market.
ANTA Group has announced a five-year strategic plan and a 24-month acceleration initiative named "Lead to Win". The projections include a 18-25% CAGR in retail sales and over 30% CAGR in online sales. ANTA aims for online sales to represent 40% of total retail by 2025, and plans to expand its market share by 3-5 percentage points. The initiatives focus on key areas including product innovation, digital transformation with a 400 million yuan investment, and maintaining market leadership in children's sportswear.
Anta, a Chinese sportswear brand, revealed Team China's podium uniform for the Tokyo Olympics, named "Champion Dragon Clothes," on June 25, 2021. Designed by Oscar-winning artist Tim Yip, the uniform merges traditional Chinese culture with modern technology. Anta has invested over 3 billion yuan ($460 million) in sportswear R&D over 16 years and has equipped 28 national teams across various Olympics. Notably, advanced materials in their gear, such as a special fiber for weightlifting shoes, enhance performance, leading to 111 medals won by Chinese athletes in global competitions.
ANTA Sports Products Limited reported its interim results for 2020, with revenue at 14.669 billion RMB, a slight decline of 1% year-on-year. The Group's gross profit margin reached a record high of 56.8%, outperforming peers. Earnings from the ANTA brand fell by 10.7% to 6.777 billion RMB, while FILA brand revenue increased by 9.4% to 7.152 billion RMB. Despite challenges from the pandemic, ANTA's e-commerce sales surged over 50%. The Group aims for full-year growth, supported by robust cash flow of 21.5 billion RMB.
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