Applovin Corporation - APP STOCK NEWS

AppLovin (NASDAQ: APP) has released its Consumer Mobile Trends 2024 report, highlighting the effectiveness of in-app advertising for mobile apps and direct-to-consumer (DTC) brands. The report reveals that customers acquired through in-app ads are more engaged and loyal than those from other channels, particularly social media.

Key findings include:

• Fintech customers acquired via in-app ads open their apps 9 times per month on average, compared to 5.8 times for social media-acquired customers
• Nearly 50% of online transactions will occur on mobile devices this year, expected to reach 62% by the end of 2025
• Mobile in-app advertising can reach over 5 billion global smartphone users daily
• In-app ads offer enhanced brand safety due to app store guidelines and 100% share-of-voice

The report provides a framework for starting and scaling in-app advertising, emphasizing the importance of meeting customers where they are in the mobile environment.

Adjust, a leading measurement and analytics company, has introduced TrueLink, a multi-platform deep linking solution for mobile app marketers. This innovative tool aims to enhance in-app engagement across various platforms, including social media, messenger, SMS, and the web. TrueLink allows marketers to create branded and personalized linking experiences, streamlining user journeys and facilitating easy navigation to specific in-app locations.

Key features of TrueLink include:

• A single multi-platform deep link for various campaign types
• Multiple link creation options via Adjust UI or deep link API
• Integration with Adjust's measurement and analytics platform

TrueLink is designed to boost conversion rates, increase engagement, and improve ROI, especially in the face of privacy restrictions that have complicated re-engagement strategies.

Wurl, a leading CTV industry player, has released The CTV Trends Report 2024, offering insights into the evolving connected TV landscape. Key findings include:

1. Average daily viewing hours are up 5% in Q3 2024 compared to Q3 2023.
2. Churn rates have stabilized with a slight downward trend over the past three years.
3. Average session length has increased by nearly 7% in Q3 2024 compared to Q3 2023.
4. Holiday channels see a 4x increase in viewership during December.
5. Ad fill rates in 2024 are lower than previous years, likely due to increased market supply.

The report aims to help streamers and content providers make informed business decisions in the increasingly complex CTV landscape.

Adjust's latest shopping app insights report reveals significant growth in the e-commerce sector, with shopping app installs rising 61% YoY in H1 2024. Key findings include:

- E-commerce app installs increased 25% YoY
- Sessions rose 13% YoY
- In-app revenue for e-commerce apps grew 36% YoY
- 60% of in-app revenue came from Android devices
- App Tracking Transparency opt-in rates jumped from 34% to 50%

The report highlights the importance of AI, AR, and integrated channels like social commerce and CTV for enhancing user engagement. It also notes the significance of the Q4 shopping season, with 44% of consumers planning to start holiday shopping in October or earlier.

Cineverse Corp. (NASDAQ: CNVS) has announced a partnership with Wurl, to distribute and expand its free, ad-supported streaming television (FAST) channels. This collaboration will streamline channel launches through integration with Cineverse's Matchpoint platform and enhance monetization opportunities. Cineverse will migrate most of its existing FAST channels to Wurl's Global FAST Pass, including The Bob Ross Channel, Barney, and Real Madrid Channel. The partnership aims to benefit from:

• Easier channel launches
• Reduced costs
• Stronger ad monetization
• Future personalization and discoverability tools

Wurl's Global FAST Pass reaches over 173 million connected TVs monthly across more than 50 streamers worldwide, offering simplified monetization and data insights for content optimization and increased revenue.

AppLovin (NASDAQ: APP), a leading marketing platform, has released its financial results for the second quarter of 2024. The company has published a detailed letter to shareholders on its Investor Relations website. AppLovin will host a webinar on August 7, 2024, at 2:00 PM PT / 5:00 PM ET to discuss the Q2 2024 results and provide insights on the company's performance. The webinar will include a Q&A session and can be accessed through the company's investor relations website or via webinar registration. A replay will be available later under the Events & Presentations section.

Wurl, a CTV industry leader and AppLovin (NASDAQ: APP) subsidiary, has released 'A Full-Funnel Approach to CTV Marketing 2024' report in collaboration with Adjust. The report provides insights into the growing CTV landscape and its impact on brand and performance marketing strategies. Key highlights include:

- CTV ad spend is increasing, with mobile marketers seeing a 300% growth in CTV ad impressions for mobile app promotion in H1 2023.
- The report offers guidance for marketers to maximize CTV campaign effectiveness across awareness, consideration, and decision stages.
- Wurl data shows that 8% of viewers are lost during typical ad breaks, but relevant ads can reduce this loss by up to 60%.

This comprehensive guide aims to help advertisers leverage CTV's unique capabilities for full-funnel marketing strategies in the rapidly evolving digital advertising landscape.

AppLovin (NASDAQ: APP), a leading marketing platform, will announce its financial results for the second quarter of 2024 on Wednesday, August 7, 2024, after the U.S. stock market closes.

The company will hold a webinar at 2:00 PM PT / 5:00 PM ET on the same day, where CEO Adam Foroughi and CFO Matthew Stumpf will discuss the quarterly performance and provide insights on business operations. The webinar can be accessed through the company's Investor Relations website.

A replay will also be available for later viewing.

Today, Adjust released its Finance app insights report, revealing a 119% YoY increase in revenue for finance apps, driven by tech advancements, user spending, and engagement. The report highlights a promising growth trajectory for the industry through H2 2024, with significant contributions from Europe and LATAM. Cryptocurrency apps saw a 196% YoY increase in installs, reflecting renewed interest. Other key insights include a 36% YoY increase in Q1 2024 app installs, a 23% rise in sessions, and substantial growth in mobile payments and banking. The APAC region stands out with the lowest eCPI at $0.63, compared to the global median of $1.21. ATT opt-in rates also rose from 18% to 25% YoY in Q1 2024. Download the full report for more details.