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AppLovin Corporation - APP STOCK NEWS

Welcome to our dedicated page for AppLovin Corporation news (Ticker: APP), a resource for investors and traders seeking the latest updates and insights on AppLovin Corporation stock.

AppLovin Corporation (NASDAQ: APP) is a prominent player in the mobile app technology industry, renowned for its comprehensive marketing platform. Founded in 2012, the company specializes in providing marketing automation, analytics, and monetization solutions to app developers and brands worldwide. AppLovin's platform leverages real-time data signals, enabling effective marketing decisions across more than one billion mobile consumers globally.

Headquartered in Palo Alto, with offices in San Francisco, New York, London, and Berlin, AppLovin employs over 70 dedicated professionals. The company's commitment to innovation and excellence earned it the #8 spot on Forbes' 2015 list of America's Most Promising Companies.

AppLovin's software solutions empower mobile app developers by streamlining the marketing and monetization processes for their applications. The company's robust suite of tools and services includes AI-powered analytics, predictive analytics for cross-channel marketing, and end-to-end software solutions designed to help businesses grow their global audiences. Recent partnerships and integrations, such as those with Adjust and Wurl, further enhance AppLovin's ability to provide cutting-edge solutions for mobile app marketing and campaign optimization.

In 2023, AppLovin continued to make significant strides in the mobile app industry. The company's latest initiatives include the introduction of AI-driven personalization in mobile gaming, the launch of the Play Install Referrer API for cross-platform game measurement, and substantial investments in innovative technologies like GenAI-powered CTV advertising solutions through partnerships with companies like Flip and Wurl.

Financially, AppLovin remains strong, with strategic stock offerings and repurchases contributing to its growth and stability. The company's continued focus on developing innovative marketing tools and solutions ensures its position as a leader in the mobile app ecosystem.

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AppLovin (NASDAQ: APP), a leading marketing platform, will announce its financial results for the second quarter of 2024 on Wednesday, August 7, 2024, after the U.S. stock market closes.

The company will hold a webinar at 2:00 PM PT / 5:00 PM ET on the same day, where CEO Adam Foroughi and CFO Matthew Stumpf will discuss the quarterly performance and provide insights on business operations. The webinar can be accessed through the company's Investor Relations website.

A replay will also be available for later viewing.

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Today, Adjust released its Finance app insights report, revealing a 119% YoY increase in revenue for finance apps, driven by tech advancements, user spending, and engagement. The report highlights a promising growth trajectory for the industry through H2 2024, with significant contributions from Europe and LATAM. Cryptocurrency apps saw a 196% YoY increase in installs, reflecting renewed interest. Other key insights include a 36% YoY increase in Q1 2024 app installs, a 23% rise in sessions, and substantial growth in mobile payments and banking. The APAC region stands out with the lowest eCPI at $0.63, compared to the global median of $1.21. ATT opt-in rates also rose from 18% to 25% YoY in Q1 2024. Download the full report for more details.

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AppLovin (NASDAQ:APP) announced its financial results for the first quarter of 2024, showcasing its performance and achievements. The company's management discussed the results during a webinar and provided insights into the business's growth and success. AppLovin continues to develop technologies that enable businesses to reach their target audiences efficiently.

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Adjust unveils InSight, a mobile analytics solution powered by AI and advanced machine learning to uncover incrementality. Marketers can now make data-driven, ROI-positive decisions with the introduction of Adjust's InSight, enabling incrementality analysis to measure the impact of marketing actions on ROI.
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Backlight partners with Wurl to enhance programming and monetization capabilities for video publishers in the FAST and vMVPD ecosystem, offering end-to-end solutions for content management and distribution.
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AppLovin (NASDAQ: APP) will announce its first-quarter financial results on May 8, 2024, followed by a webinar hosted by CEO Adam Foroughi and CFO Matt Stumpf. The webinar will discuss quarterly results and business performance.
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AppLovin invests $50 million into Flip’s $144 million Series C funding round, enabling Flip to relaunch its marketing platform with AppLovin’s AXON technology. The partnership aims to drive higher performance for brands on Flip, reaching more customers and driving more sales.
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Wurl introduces BrandDiscovery, a GenAI-based CTV advertising solution that enhances ad targeting by aligning emotions, genres, and brand safety with content, leading to improved brand awareness and purchase intent. The solution offers scene-level contextual targeting, contextual targeting at scale across 300+ premium CTV publishers, and free access to data segments. Media.Monks experienced significant lifts in brand awareness and purchase intent, as well as cost per engagement improvements, through BrandDiscovery's emotion targeting.
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Adjust and AppLovin release The Gaming App Insights Report detailing the latest app data and trends in mobile gaming, highlighting notable growth in gaming app installs and in-app revenue in 2023 continuing into 2024. The report explores new tools, channels, and approaches to drive growth and maximize revenue, emphasizing the shift in mobile gaming growth strategies and the importance of embracing changes in audience expectations and technological developments.
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Adjust and AppLovin release The Gaming App Insights Report, revealing growth trends in mobile gaming. The report highlights the importance of AI, CTV, and hybrid casual games for revenue growth. Key insights include increased in-app revenue, rising installs for racing and simulation games, and high ATT opt-in rates.
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FAQ

What does AppLovin Corporation do?

AppLovin Corporation provides marketing automation, analytics, and monetization solutions to mobile app developers and brands worldwide.

Where is AppLovin headquartered?

AppLovin is headquartered in Palo Alto, California, with additional offices in San Francisco, New York, London, and Berlin.

How does AppLovin help mobile app developers?

AppLovin offers tools and services that streamline the marketing and monetization processes for mobile apps, leveraging real-time data and AI-powered analytics.

What are some recent achievements of AppLovin?

Recent achievements include partnerships with Adjust and Wurl, the launch of AI-driven personalization in mobile gaming, and significant investments in GenAI-powered CTV advertising solutions.

What was AppLovin's ranking on Forbes' 2015 list?

AppLovin ranked #8 on Forbes' 2015 list of America's Most Promising Companies.

How many employees does AppLovin have?

AppLovin employs over 70 professionals across its various offices.

What is AppLovin's role in mobile app marketing?

AppLovin specializes in providing end-to-end software and AI solutions for mobile app marketing, helping businesses reach, monetize, and grow their global audiences.

What are some key products offered by AppLovin?

Key products include AI-powered analytics, predictive analytics for cross-channel marketing, and comprehensive marketing automation tools.

How does AppLovin utilize artificial intelligence?

AppLovin utilizes AI to enhance personalization in mobile gaming, optimize marketing campaigns, and drive effective data-driven decisions for app developers.

Where can I find more information about AppLovin?

More information about AppLovin can be found on their official website at www.applovin.com.

AppLovin Corporation

Nasdaq:APP

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APP Stock Data

26.38B
273.97M
30.02%
58.33%
4.61%
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United States of America
PALO ALTO