Appian Appoints David Crozier as Chief Marketing Officer

Rhea-AI Summary

Appian (NASDAQ: APPN) has appointed David Crozier as its new Chief Marketing Officer, effective July 21, 2025. Reporting directly to CEO Matt Calkins, Crozier brings over 20 years of marketing experience to the role.

Crozier previously served as Vice President of Marketing at Hewlett Packard Enterprise (HPE), where he led global marketing for HPE Services and HPE GreenLake's cloud and AI solutions portfolio. His prior experience includes marketing leadership positions at IBM across enterprise software, financial services, and industry solutions. Crozier holds a B.A. in Marketing from the University of Stirling and an MBA from Henley Business School.

Positive

• New CMO brings extensive enterprise software and AI marketing experience
• Strong track record in scaling global marketing operations
• Significant leadership experience from major tech companies (HPE, IBM)

Negative

• None.

News Market Reaction – APPN

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MCLEAN, Va., July 17, 2025 /PRNewswire/ -- Appian (NASDAQ: APPN), today announced the appointment of David Crozier to the position of Chief Marketing Officer, effective July 21, 2025. He will report to Appian's CEO, Matt Calkins.

Crozier brings more than 20 years of marketing experience to Appian.

Crozier brings more than 20 years of marketing experience to Appian. He was Vice President of Marketing at Hewlett Packard Enterprise (HPE) where he led global marketing, first for HPE Services, and most recently for HPE GreenLake, the company's flagship cloud and AI solutions portfolio. David brings a deep understanding of enterprise software and AI, and a track record of scaling marketing operations globally to drive growth and market impact. 

Prior to HPE, David held numerous marketing leadership positions across IBM, including enterprise software, financial services and industry solutions. He received a B.A. in Marketing from the University of Stirling and an MBA from Henley Business School.

About Appian

Appian is The Process Company. We deliver a software platform that helps organizations run better processes that reduce costs, improve customer experiences, and gain a strategic edge. Committed to client success, we serve many of the world's largest companies across various industries. For more information, visit appian.com. [Nasdaq: APPN]

Follow Appian: LinkedIn, X (Twitter)

 

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SOURCE Appian

FAQ

Who is David Crozier, Appian's new Chief Marketing Officer?

David Crozier is a marketing executive with over 20 years of experience, previously serving as VP of Marketing at HPE where he led global marketing for HPE Services and GreenLake. He also held marketing leadership positions at IBM.

When will David Crozier start as Appian's CMO?

David Crozier will begin his role as Chief Marketing Officer at Appian on July 21, 2025.

What was David Crozier's role at HPE before joining Appian (APPN)?

At HPE, Crozier served as Vice President of Marketing, leading global marketing for HPE Services and most recently for HPE GreenLake, the company's cloud and AI solutions portfolio.

What is David Crozier's educational background?

David Crozier holds a B.A. in Marketing from the University of Stirling and an MBA from Henley Business School.