Appian Appoints David Crozier as Chief Marketing Officer
Appian (NASDAQ: APPN) has appointed David Crozier as its new Chief Marketing Officer, effective July 21, 2025. Reporting directly to CEO Matt Calkins, Crozier brings over 20 years of marketing experience to the role.
Crozier previously served as Vice President of Marketing at Hewlett Packard Enterprise (HPE), where he led global marketing for HPE Services and HPE GreenLake's cloud and AI solutions portfolio. His prior experience includes marketing leadership positions at IBM across enterprise software, financial services, and industry solutions. Crozier holds a B.A. in Marketing from the University of Stirling and an MBA from Henley Business School.
Appian (NASDAQ: APPN) ha nominato David Crozier come nuovo Chief Marketing Officer, a partire dal 21 luglio 2025. Crozier, che riporterà direttamente al CEO Matt Calkins, vanta oltre 20 anni di esperienza nel marketing.
In precedenza, Crozier ha ricoperto il ruolo di Vice President of Marketing presso Hewlett Packard Enterprise (HPE), dove ha guidato il marketing globale per HPE Services e il portfolio di soluzioni cloud e AI di HPE GreenLake. La sua esperienza include anche posizioni di leadership nel marketing presso IBM, focalizzate su software aziendale, servizi finanziari e soluzioni di settore. Crozier è laureato in Marketing presso l'Università di Stirling e ha conseguito un MBA alla Henley Business School.
Appian (NASDAQ: APPN) ha nombrado a David Crozier como su nuevo Chief Marketing Officer, con efecto a partir del 21 de julio de 2025. Reportando directamente al CEO Matt Calkins, Crozier aporta más de 20 años de experiencia en marketing.
Crozier fue anteriormente Vicepresidente de Marketing en Hewlett Packard Enterprise (HPE), donde lideró el marketing global para HPE Services y el portafolio de soluciones en la nube e IA de HPE GreenLake. Su experiencia previa incluye cargos de liderazgo en marketing en IBM, abarcando software empresarial, servicios financieros y soluciones industriales. Crozier tiene una licenciatura en Marketing de la Universidad de Stirling y un MBA de Henley Business School.
Appian (NASDAQ: APPN)은 2025년 7월 21일부로 David Crozier를 새로운 최고 마케팅 책임자(CMO)로 임명했습니다. Crozier는 CEO Matt Calkins에게 직접 보고하며, 20년 이상의 마케팅 경험을 보유하고 있습니다.
Crozier는 이전에 Hewlett Packard Enterprise (HPE)에서 마케팅 부사장으로 재직하며 HPE 서비스 및 HPE GreenLake의 클라우드 및 AI 솔루션 포트폴리오의 글로벌 마케팅을 이끌었습니다. 또한 IBM에서 엔터프라이즈 소프트웨어, 금융 서비스, 산업 솔루션 분야의 마케팅 리더십 역할을 수행한 경력이 있습니다. Crozier는 스털링 대학교에서 마케팅 학사 학위를, 헨리 비즈니스 스쿨에서 MBA를 취득했습니다.
Appian (NASDAQ : APPN) a nommé David Crozier en tant que nouveau Chief Marketing Officer, à compter du 21 juillet 2025. Relevant directement du CEO Matt Calkins, Crozier apporte plus de 20 ans d’expérience en marketing.
Crozier a précédemment occupé le poste de Vice-Président Marketing chez Hewlett Packard Enterprise (HPE), où il a dirigé le marketing mondial pour les services HPE et le portefeuille de solutions cloud et IA de HPE GreenLake. Il a également occupé des postes de direction marketing chez IBM, couvrant les logiciels d’entreprise, les services financiers et les solutions sectorielles. Crozier est titulaire d’une licence en marketing de l’Université de Stirling et d’un MBA de la Henley Business School.
Appian (NASDAQ: APPN) hat David Crozier zum neuen Chief Marketing Officer ernannt, wirksam ab dem 21. Juli 2025. Crozier berichtet direkt an CEO Matt Calkins und bringt über 20 Jahre Marketingerfahrung mit.
Crozier war zuvor Vice President of Marketing bei Hewlett Packard Enterprise (HPE), wo er das globale Marketing für HPE Services und das Cloud- sowie KI-Lösungsportfolio von HPE GreenLake leitete. Zuvor hatte er Führungspositionen im Marketing bei IBM inne, unter anderem im Bereich Unternehmenssoftware, Finanzdienstleistungen und Branchenlösungen. Crozier hat einen B.A. in Marketing von der University of Stirling und einen MBA von der Henley Business School.
- New CMO brings extensive enterprise software and AI marketing experience
- Strong track record in scaling global marketing operations
- Significant leadership experience from major tech companies (HPE, IBM)
- None.
Prior to HPE, David held numerous marketing leadership positions across IBM, including enterprise software, financial services and industry solutions. He received a B.A. in Marketing from the University of Stirling and an MBA from Henley Business School.
About Appian
Appian is The Process Company. We deliver a software platform that helps organizations run better processes that reduce costs, improve customer experiences, and gain a strategic edge. Committed to client success, we serve many of the world's largest companies across various industries. For more information, visit appian.com. [Nasdaq: APPN]
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![Appian is The Process Company. We deliver a software platform that helps organizations run better processes that reduce costs, improve customer experiences, and gain a strategic edge. Committed to client success, we serve many of the world’s largest companies across various industries. For more information, visit appian.com. [Nasdaq: APPN] (PRNewsfoto/Appian)](https://mma.prnewswire.com/media/1488235/Appian_Caption_2700px_Logo.jpg "Appian is The Process Company. We deliver a software platform that helps organizations run better processes that reduce costs, improve customer experiences, and gain a strategic edge. Committed to client success, we serve many of the world’s largest companies across various industries. For more information, visit appian.com. [Nasdaq: APPN] (PRNewsfoto/Appian)"){kind=logo}
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