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Blue Apron (NYSE: APRN) is launching a limited-time menu inspired by the DreamWorks Animation movie Puss in Boots: The Last Wish, which premieres on December 21, 2022. This family-friendly menu aims to create a unique culinary experience, featuring Spanish-influenced dishes designed for teamwork in the kitchen. Key menu items include Legendary Garlic Shrimp and Epic Pork Chorizo Bake. The initiative reflects Blue Apron's strategy to enhance customer engagement through collaborations with well-known franchises, potentially boosting sales and brand visibility.
Blue Apron (NYSE: APRN) reported third quarter 2022 results with net revenue flat year-over-year at $109.7 million, down 11.7% sequentially. Key metrics included a 13.7% increase in Average Order Value to $70.83 and an 8.6% rise in Average Revenue per Customer to $340. Cash reserves were $31.0 million. An at-the-market offering raised $14.1 million to enhance liquidity. Despite these metrics, the company withdrew its revenue growth target for 2022 due to funding uncertainties from affiliates of Joseph N. Sanberg, sparking concerns over liquidity.
Blue Apron (NYSE: APRN) has launched a new Holiday Roast Box, designed to enhance customers' festive celebrations. This meal kit, available with or without a subscription, features restaurant-quality ingredients and easy-to-prepare recipes. The box serves up to 8 people and includes options like Roast Beef Tenderloin and Apple-Cranberry Trifle. Orders can be placed starting November 28 and will be available through year-end at various retailers including Walmart and Amazon. Blue Apron promotes culinary curiosity and is committed to carbon neutrality.
Blue Apron (NYSE: APRN) will release its third quarter 2022 financial results on November 7, 2022, before U.S. markets open. This will be followed by a conference call at 8:30 a.m. ET led by CEO Linda Findley and interim CFO Mitchell Cohen to discuss the results and outlook. The call can be accessed at investors.blueapron.com. A recording will be available post-call, and a replay can be accessed until November 16, 2022.
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Blue Apron (NYSE: APRN) is expanding sales channels by offering meal kits without a subscription through the U.S. Amazon store. This initiative enhances Blue Apron's third-party strategy to reach a broader customer base.
Available meal kits include Ready to Cook options, Family Favorites recipes, and holiday special boxes, fulfilling orders directly from Blue Apron's supply chain. The expansion follows previous collaborations, including integration with Amazon Alexa for hands-free recipe preparation.
Blue Apron (NYSE: APRN) has successfully completed its at-the-market equity offering, raising approximately
Blue Apron (NYSE: APRN) announced the resignation of CFO Randy Greben, effective October 17, 2022. Greben's departure comes as the company focuses on a new strategy for growth and profitability. Mitchell Cohen has been appointed as interim CFO, bringing over 30 years of experience in financial and operational roles. Blue Apron has engaged Spencer Stuart to find a permanent CFO. CEO Linda Findley expressed gratitude for Greben's contributions and emphasized Cohen's skills to navigate the company's strategic goals.
Blue Apron (NYSE: APRN) announces its 2022 Thanksgiving menu, offering more variety than ever, available with or without a subscription. Customers can choose from a classic turkey dinner, a vegetarian meal, or a glazed ham option, with additional holiday-inspired add-ons for customization. The meals aim to simplify holiday cooking, featuring easy-to-follow recipes and seasonal ingredients. Orders start on October 7, with shipping beginning on November 7. The offerings serve various party sizes and include comprehensive cooking guides.
Blue Apron (NYSE: APRN) has joined the United Nations Global Compact, aiming to enhance its commitment to sustainable business practices. The company emphasizes its dedication to the Sustainable Development Goals (SDGs), focusing on poverty alleviation, hunger reduction, and promoting health and well-being. Blue Apron plans to report on its sustainability efforts through annual ESG reporting. President Linda Findley highlighted the company's carbon-neutral status and vision of Better Living Through Better Food.