Leading Asset Managers Launch Promote Giving, a Groundbreaking Model for Philanthropy Within the Investment Industry

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10/15/2025 - 09:00 AM

Nine founding signatories commit to donating the equivalent of at least 5% of selected investment funds’ performance fees to charitable organizations that focus on healthcare, education and other drivers of human well-being

NEW YORK--(BUSINESS WIRE)-- Promote Giving, a new collective of funds advancing a transformative model for philanthropy within the investment industry, launched today with signatories representing nine fund managers.

Inspired by the Ares Management Corporation (NYSE: ARES) (“Ares”) Pathfinder family of funds, Promote Giving signatories commit to donating the equivalent of at least 5% of their selected funds’ performance fees to charitable organizations. The initiative encourages participating funds to partner with organizations focused on healthcare, education and other drivers of human well-being. The Promote Giving model aligns charitable contributions with fund performance, such that all commitments are funded by the managers’ performance fees and ensuring that they do not impact returns to investors.

“There’s an immense global need for capital in health, education and related areas of philanthropy,” said Joel Holsinger, Partner and Co-Head of Alternative Credit at Ares. “The Promote Giving model represents an innovative solution for the investment industry that aligns performance directly with a greater purpose. It’s simple: the better we perform for our investors, the bigger the collective impact we can have on critical issues affecting people around the world.”

Based solely on the pledged funds thus far representing approximately $35+ billion, and assuming funds deliver a 1.5x multiple on invested capital and earn 20% performance fees, this could result in up to $150-$250 million committed to philanthropic efforts over the next 10 years. Promote Giving aims to expand its list of signatories and participating funds, further increasing the potential impact over time.

“With Promote Giving, we can unlock new funding to take on some of the toughest challenges in global health,” says Nikolaj Gilbert, President and CEO at PATH, a global nonprofit driving health innovation and impact. “That means resources that reach tens of millions of children, lifesaving tools for mothers and newborns, and stronger systems to detect and stop outbreaks before they spread. Partnerships like this help us turn bold ideas into real solutions that save lives.”

Founding signatories committed to donating the equivalent of at least 5% of their performance fees to charitable organizations include:

Ares Management
Ascend Partners
Coller Capital
Derby Lane Partners
Makarora
Pantheon
Pretium
Related Fund Management
Silver Point Capital

“Coller Capital has a long-standing commitment to responsible business, so we’re delighted to be part of Promote Giving,” said Jeremy Coller, CIO and Managing Partner at Coller Capital. “I’ve always believed that private markets have the power to drive systemic change and leave a legacy far beyond returns, and this model helps us to do just that by unlocking the philanthropic potential of the investment industry.”

Promote Giving is modeled after the Ares Pathfinder family of funds, which are participants in the initiative. Based on performance as of June 30, 2025, these funds have already accrued more than $40 million in pledged charitable contributions, highlighting the potential for asset managers to create large-scale charitable impact.

To learn more and to sign on, visit www.promotegiving.org.

About Promote Giving

Promote Giving is a transformative initiative aimed at advancing philanthropy throughout the investment industry. Participation is open to any investment fund that commits to donate the equivalent of at least 5% of its selected funds’ performance fees to charitable organizations focused on healthcare, education and other drivers of well-being. Inspired by Ares Management and its Pathfinder family of funds, the innovative Promote Giving model ties fund performance to purpose.