Leaf Home Announces Acquisition of Erie Home, Uniting Two Leading Residential Services Providers
Leaf Home has announced the acquisition of Erie Home, creating North America's largest direct-to-consumer residential services and home improvement company. The transaction, backed by Gridiron Capital and Ares Management (NYSE:ARES), combines two industry leaders to establish a comprehensive home solutions platform.
The merged entity will operate through over 300 field offices with more than 3,100 sales consultants and 2,400 licensed installers. Jenilee Common, Erie's current CEO, will lead the combined organization as CEO, while Rocco Mango will serve as President and COO. The company will offer services across 48 U.S. states and Canada, including re-roofing, gutter systems, basement solutions, water solutions, bath solutions, stair lift solutions, and garage flooring.
Leaf Home ha annunciato l'acquisizione di Erie Home, creando la più grande azienda nordamericana di servizi residenziali e miglioramento della casa con vendita diretta al consumatore. L'operazione, sostenuta da Gridiron Capital e Ares Management (NYSE:ARES), unisce due leader del settore per dar vita a una piattaforma completa di soluzioni per la casa.
La società risultante opererà tramite oltre 300 uffici sul territorio, con più di 3.100 consulenti commerciali e 2.400 installatori autorizzati. Jenilee Common, attuale CEO di Erie, guiderà l'organizzazione combinata come CEO, mentre Rocco Mango assumerà il ruolo di Presidente e COO. L'azienda offrirà servizi in 48 stati USA e in Canada, inclusi rifacimento tetti, sistemi di grondaie, soluzioni per cantine, trattamento delle acque, soluzioni per bagni, montascale e pavimentazioni per garage.
Leaf Home ha anunciado la adquisición de Erie Home, creando la mayor compañía de servicios residenciales y mejoras del hogar en Norteamérica con venta directa al consumidor. La operación, respaldada por Gridiron Capital y Ares Management (NYSE:ARES), une a dos líderes del sector para establecer una plataforma integral de soluciones para el hogar.
La entidad fusionada operará a través de más de 300 oficinas de campo, con más de 3.100 consultores de ventas y 2.400 instaladores con licencia. Jenilee Common, la actual CEO de Erie, dirigirá la organización combinada como CEO, mientras que Rocco Mango desempeñará el cargo de Presidente y COO. La compañía ofrecerá servicios en 48 estados de EE. UU. y en Canadá, incluidos techado, sistemas de canalones, soluciones para sótanos, tratamiento de agua, soluciones para baños, salvaescaleras y pavimentos para garajes.
Leaf Home가 Erie Home을 인수해 북미에서 최대 규모의 직접 소비자 대상 주거 서비스 및 주택 개선 회사가 되었다고 발표했습니다. 이번 거래는 Gridiron Capital과 Ares Management (NYSE:ARES)의 지원을 받아 두 업계 선두 회사를 결합해 종합 주택 솔루션 플랫폼을 구축합니다.
합병법인은 300개가 넘는 현장 사무소를 통해 운영되며, 3,100명 이상의 영업 컨설턴트와 2,400명 이상의 면허 설치 기사를 보유합니다. 현재 Erie의 CEO인 Jenilee Common이 합병 조직의 CEO를 맡고, Rocco Mango가 사장 겸 COO로 근무합니다. 회사는 미국 48개 주와 캐나다에서 지붕 교체, 홈통 시스템, 지하실 솔루션, 수처리 솔루션, 욕실 솔루션, 계단 리프트 솔루션 및 차고 바닥 공사 등을 제공합니다.
Leaf Home a annoncé l'acquisition de Erie Home, créant ainsi la plus grande entreprise nord-américaine de services résidentiels et d'amélioration de l'habitat en vente directe aux consommateurs. La transaction, soutenue par Gridiron Capital et Ares Management (NYSE:ARES), réunit deux leaders du secteur pour établir une plateforme complète de solutions pour la maison.
L'entité fusionnée opérera via plus de 300 bureaux sur le terrain, avec plus de 3 100 conseillers commerciaux et 2 400 installateurs agréés. Jenilee Common, l'actuelle PDG d'Erie, dirigera l'organisation combinée en tant que CEO, tandis que Rocco Mango occupera le poste de Président et COO. La société proposera des services dans 48 États-Unis et au Canada, incluant la réfection de toitures, les systèmes de gouttières, les solutions pour sous-sols, les solutions d'eau, les aménagements de salles de bains, les monte-escaliers et les revêtements de sol de garage.
Leaf Home hat die Übernahme von Erie Home angekündigt und damit das größte direktvertriebsorientierte Wohnservice- und Modernisierungsunternehmen in Nordamerika geschaffen. Die Transaktion, unterstützt von Gridiron Capital und Ares Management (NYSE:ARES), vereint zwei Branchenführer zur Bildung einer umfassenden Plattform für Hauslösungen.
Das fusionierte Unternehmen wird über mehr als 300 Außendienstbüros mit über 3.100 Vertriebsberatern und 2.400 lizenzierten Monteuren tätig sein. Jenilee Common, derzeit CEO von Erie, wird die gemeinsame Organisation als CEO führen, während Rocco Mango als President und COO fungiert. Das Unternehmen wird in 48 US-Bundesstaaten und Kanada Dienstleistungen anbieten, darunter Dacheindeckung, Dachrinnensysteme, Kellerlösungen, Wasseraufbereitung, Badezimmerrenovierungen, Treppenlifte und Garagenbodenbeläge.
- Creation of North America's largest direct-to-consumer residential services company
- Expanded geographic footprint covering 48 U.S. states and Canada
- Enhanced operational scale with over 300 field offices
- Comprehensive service offering combining both companies' solutions
- Strong financial backing from Ares Management and Gridiron Capital
- Integration challenges of combining two large organizations
- Potential operational disruptions during transition period
- Increased debt load due to acquisition financing
Insights
Leaf's acquisition of Erie creates North America's largest home services provider, backed by Gridiron Capital and Ares Management funding.
This strategic acquisition unites two Gridiron Capital portfolio companies to form the largest direct-to-consumer residential services and home improvement company in North America. The transaction is structured with Ares Management providing preferred equity investment while maintaining Gridiron's majority ownership – a deal structure that enables growth while preserving governance control.
The combined entity creates a comprehensive home solutions platform with impressive operational scale: 300+ field offices, 3,100+ sales consultants, and 2,400+ licensed installers serving 48 U.S. states and Canada. This coast-to-coast coverage represents significant market penetration and creates substantial barriers to entry for competitors.
The expanded service portfolio now spans critical high-margin home improvement segments including re-roofing, gutter systems, basement solutions, water quality systems, bath remodeling, mobility solutions, and garage flooring. This diversification reduces cyclical risk while creating cross-selling opportunities across the customer base.
The leadership transition appears well-planned, with Erie's CEO Jenilee Common assuming leadership of the combined company while Leaf's leadership moves to President/COO roles, maintaining operational continuity while integrating the businesses. The debt financing arrangement, led by Apollo funds with Ares participation, suggests a substantial transaction size, though financial terms weren't disclosed.
This deal represents consolidation in the fragmented home services sector, likely driven by opportunities to leverage shared technology, marketing capabilities, and financing options. The emphasis on technology integration throughout the customer journey points to potential operational efficiencies and margin improvements as the businesses combine.
This transaction showcases a sophisticated private equity growth strategy in the home services sector. Gridiron Capital has effectively executed a platform-building approach, first backing Leaf Home in 2016, then Erie Home in 2021, and now combining these portfolio companies to create market leadership.
The deal structure reveals several noteworthy elements. Gridiron maintains majority control while bringing in Ares Management for preferred equity financing – a capital structure that allows for acquisition without diluting strategic control. This suggests Gridiron sees substantial untapped value potential in the combined entity. The Apollo-led debt component with Ares participation indicates a multi-layered capital structure designed to optimize the cost of capital while providing adequate funding for integration and growth.
The transaction reflects private equity's broader thesis on residential services: fragmented markets ripe for consolidation, recurring revenue potential, and opportunities to apply technology and operational expertise to traditionally local businesses. By creating a scaled platform with national reach, Gridiron is positioning for either continued bolt-on acquisitions or potentially a larger exit to strategic buyers or larger PE firms.
From an operational perspective, the combination creates multiple synergy opportunities: shared technology infrastructure, unified marketing and lead generation, cross-selling between customer bases, and procurement efficiencies. The appointment of Erie's CEO to lead the combined entity, with Leaf's leadership in supporting roles, suggests a deliberate approach to integration and cultural alignment.
While financial terms weren't disclosed, the involvement of Goldman Sachs and BofA Securities as advisors and placement agents indicates a transaction of substantial size, likely representing a significant multiple of EBITDA given the current market conditions in the home services sector.
Leaf is Positioned as the Largest Direct-to-Consumer Residential Services and Home Improvement Company in
Acquisition Expands Service Offerings, Creating a Comprehensive Home Solutions Platform
Ares Management funds ("Ares") led a preferred equity investment in Leaf as part of the transaction, which Gridiron supported with additional investment. Ares will serve as an active, value-added investment partner to Gridiron, Leaf's Board and leadership team going forward. Apollo funds led the debt financing for the acquisition and recapitalization of Leaf, along with participation from Ares.
Industry-Leading Combination Delivers Enhanced Customer Experience Through Operational Excellence and National Scale
The transaction establishes Leaf as a leading residential services company that will tackle common homeowner challenges and simplify the customer experience by ensuring consistent, high-quality service nationwide. Following the transaction, Leaf will service customers through over 300 field offices with more than 3,100 trained sales consultants and 2,400 licensed installers, supported by sophisticated data-driven marketing capabilities, real-time financing options and an integrated and comprehensive technology stack, enhancing every step of the customer journey, from the first call to project completion.
Jenilee Common, the current CEO of
"Bringing together these two leading companies enables us to become the most trusted and comprehensive solutions provider for homeowners throughout
"I'm tremendously proud of the growth and reach that Leaf has achieved to date, and I'm excited for this new chapter. I am pleased to be part of this journey and to support Jenilee as she steps into the role of CEO for our combined organization," added Rex Tibbens, Executive Chairman of Leaf.
Tom Burger, Co-Founder and Managing Partner of Gridiron, stated, "We're proud of the growth and strategic expansion that both the Leaf and
Joe Saldutti, Managing Director of Gridiron, commented, "These are two highly complementary businesses, with accomplished management teams and a strong reputation for excellence. With the thoughtful leadership of Jenilee Common, we look forward to our continued partnership for this next phase of growth. On behalf of Gridiron, I also want to extend our continued appreciation to Rocco Mango for his leadership, dedication and vision. Under his leadership, Leaf Home has grown tremendously, and we are immensely pleased to have the continuity of his support and insight as he steps into the role of President and COO."
Matt Underwood, Partner in Ares Opportunistic Credit, said, "We are excited to support Leaf and its acquisition of
Combined Offerings and Customer Benefits
Together, Leaf and
- Re-Roofing: Metal and asphalt re-roofing
- Gutter Systems: Gutter protection and replacement
- Basement Solutions: Waterproofing, foundation, and air quality services
- Water Solutions: Systems designed to improve water quality
- Bath Solutions: Installation, remodeling, and conversions
- Stair Lift Solutions: Customized residential mobility solutions
- Garage Flooring: Enhancement and protection
Goldman Sachs and BofA Securities served as financial advisors and placement agents, and Ropes & Gray, LLP served as legal advisor to Leaf Home and its Board. Harris Williams served as financial advisor and Benesch Law served as legal advisor to Erie Home and its Board. Financial terms of the transaction were not disclosed.
About Leaf Home
Leaf Home™ is a leading tech-enabled, direct-to-consumer home solutions business with innovative products that enhance the safety, enjoyment, and comfort of homeowners and improve the appearance and value of the home. Leaf Home offers consumers a growing portfolio of home products across gutter and gutter protection, water filtration, bath, and stairlifts through an expansive North American footprint. Customers value the quality products, and the exceptional service delivered through the end-to-end DTC sales and service model. Leaf Home's proprietary, data-driven platforms for marketing, customer service, field services, and talent management underpin their competitive advantage. Learn more at www.leafhome.com.
About Erie Home
Erie Home is one of the largest and fastest-growing home services providers in America, specializing in premium roofing and basement waterproofing systems. With over 100 coast-to-coast locations, the company fuses local expertise and national scale to deliver standout products and customer service. Erie Home's rigorous craftsmanship standards, technology, flexible financing, and an industry-leading warranty have earned an A+ rating from the Better Business Bureau, as well as top reviews on other platforms. Since 1976, Erie Home has proudly transformed more than 400,000 homes across America. The company has been part of the Gridiron Capital portfolio since 2021. Learn more at www.eriehome.com.
About Gridiron Capital
Gridiron Capital is an investment firm focused on partnering with founders, entrepreneurs, and management teams, and creating value by building middle-market companies into industry-leaders in business services, consumer products & services, and industrial growth segments in
About Ares Management Corporation
Ares Management Corporation (NYSE: ARES) is a leading global alternative investment manager offering clients complementary primary and secondary investment solutions across the credit, real estate, private equity and infrastructure asset classes. We seek to advance our stakeholders' long-term goals by providing flexible capital that supports businesses and creates value for our investors and within our communities. By collaborating across our investment groups, we aim to generate consistent and attractive investment returns throughout market cycles. As of June 30, 2025, Ares Management Corporation's global platform had over
Contacts
Leaf Home Media Contact
leafhome@nextpr.com
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SOURCE Leaf Home
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