TIFIN AMP Partners With Ares Wealth Management Solutions to Launch New Platform for Streamlining Alts Distribution

Rhea-AI Summary

TIFIN AMP has announced a strategic partnership with Ares Wealth Management Solutions (AWMS), part of Ares Management (NYSE: ARES), to launch an AI-powered distribution intelligence platform. The collaboration aims to enhance AWMS' distribution teams' productivity and accelerate growth across the U.S. advisor-sold channel.

The platform will help reduce 'random acts of marketing' and increase team efficiency by providing targeted solutions and aligning sales and marketing efforts with high-impact opportunities. The AI-powered system will identify content resonance and enable more personalized advisor interactions, allowing the sales force to focus on solving client issues rather than administrative tasks.

This partnership represents a significant step in the integration of AI technology in asset management distribution, focusing on delivering smarter, more efficient distribution strategies for the wealth management industry.

Positive

• Strategic partnership with TIFIN AMP enhances distribution capabilities through AI technology
• Platform implementation expected to improve operational efficiency and sales team productivity
• Enhanced ability to deliver targeted solutions and personalized client experiences

Negative

• None.

BOULDER, Colo., Feb. 11, 2025 /PRNewswire/ -- TIFIN AMP Inc. ("TIFIN AMP"), an AI-powered distribution intelligence platform, is excited to announce a strategic relationship with Ares Wealth Management Solutions ("AWMS"), the global private wealth platform of Ares Management Corporation (NYSE: ARES) ("Ares"). Through this relationship, TIFIN will provide AWMS an AI-powered solution designed to enhance the productivity of AWMS' distribution teams and support accelerated growth across the U.S. advisor-sold channel by delivering targeted solutions and helping align sales and marketing efforts with the most impactful opportunities.

"Our goal is to ensure the leading AWMS sales team can spend as much time as possible with clients and provide personalized solutions," said Christina Adamson, Co-Head of US Wealth Management Solutions at Ares. "The AI-powered platform resulting from our collaboration with TIFIN AMP is a crucial step forward as we aim to reduce 'random acts of marketing' and increase our teams' focus and efficiency in response to trends and opportunities rooted in client needs."

"We are thrilled to partner with AWMS to help drive their ambitious strategy," said Jeannette Kuda, Chief Operating Officer of TIFIN AMP. "At TIFIN, we believe that the future of distribution lies in leveraging data and intelligence to create more meaningful advisor interactions. By equipping Ares with AI-powered insights, we are helping them deepen advisor relationships, improve targeting, and drive sustained, scalable growth."

"This platform helps our sales force spend more time with the advisors who need them most, solving pressing client issues rather than juggling administrative tasks," said Brendan McCurdy, Head of Research & Marketing at AWMS. "Behind the scenes, TIFIN AMP's advanced data intelligence can identify which content resonates most, helping us to deliver the right message to the right advisor at the right time."

"AI is driving efficiencies across the value chain in Asset Management – and Distribution is the next frontier," said Rob Pettman, President of TIFIN. "It's a great privilege to work with a leading global private markets provider like Ares and we are very excited to go on this journey together."

This partnership highlights the growing role of AI in reshaping how asset managers engage with advisors, enhance productivity and enable more personalized client experiences. Together, TIFIN AMP and Ares are focused on delivering smarter, more efficient distribution strategies to meet the evolving needs of the wealth management industry.

About TIFIN AMP
TIFIN AMP is a leader in providing AI-powered distribution solutions for asset management firms. By leveraging advanced supervised AI and machine learning, TIFIN AMP enhances the alignment of data, teams, and processes to drive growth and empower firms to better serve their clients.

About Ares Wealth Management Solutions
Ares Wealth Management Solutions (AWMS) mission is to provide advisors and their clients access to innovative, solutions-oriented investment opportunities, across the Ares platform of industry leading credit, infrastructure, private equity, real estate, and secondaries strategies. Through our range of institutional and retail investment vehicles, coupled with excellent client service and educational resources, we help investors diversify their portfolios with private market solutions that can deliver consistent, long-term growth.

About Ares Management Corporation
Ares Management Corporation (NYSE: ARES) is a leading global alternative investment manager offering clients complementary primary and secondary investment solutions across the credit, real estate, private equity and infrastructure asset classes. We seek to provide flexible capital to support businesses and create value for our stakeholders and within our communities. By collaborating across our investment groups, we aim to generate consistent and attractive investment returns throughout market cycles. As of December 31, 2024, Ares Management Corporation's global platform had over $484 billion of assets under management, with operations across North America, Europe, Asia Pacific and the Middle East. For more information, please visit www.aresmgmt.com.

Media Contacts:

Samantha Davison
Chief Marketing Officer, TIFIN AMP
samantha.davison@tifinag.com

Priscila Roney
media@aresmgmt.com

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SOURCE TIFIN AMP

FAQ

What is the purpose of TIFIN AMP's partnership with Ares Wealth Management Solutions (ARES)?

The partnership aims to enhance AWMS' distribution teams' productivity and support accelerated growth across the U.S. advisor-sold channel through an AI-powered platform that delivers targeted solutions and aligns sales and marketing efforts.

How will the new AI platform benefit Ares (ARES) sales teams?

The platform will help sales teams spend more time with clients, reduce administrative tasks, identify content resonance, and enable more personalized advisor interactions.

What specific problems does the TIFIN AMP platform solve for Ares (ARES)?

The platform reduces 'random acts of marketing,' increases team efficiency, improves targeting, and helps deliver the right message to the right advisor at the right time.

How does the TIFIN AMP partnership align with Ares' (ARES) distribution strategy?

The partnership aligns with Ares' strategy to leverage data and intelligence for meaningful advisor interactions, deepen relationships, and drive sustained, scalable growth in wealth management distribution.