Aspire Biopharma Successfully Launches BUZZ BOMB(TM) Pre-Workout Supplement at FitCon and FitExpo, Two of the Largest Fitness Conventions in the World

Rhea-AI Summary

Aspire Biopharma (NASDAQ:ASBP) has successfully launched its innovative pre-workout supplement BUZZ BOMB™ at FitCon and FitExpo, distributing over 30,000 sample packs to attendees. The product features a unique sublingual delivery technology with 50mg of caffeine in four flavors: Tropical Fruit, Mixed Berry, Peach Mango, and Coffee Mocha.

The product differentiates itself through rapid absorption (under 2 minutes vs. traditional 20-30 minutes), convenient single-use packets, and precise energy management. Notable fitness figures including UFC fighter Bobby Maximus and MMA champion Brandon Copeland have provided positive testimonials. The product is now available for purchase through the company's e-commerce website buzzbomb.buzz.

Positive

• None.

Negative

• Early stage of market penetration with unproven commercial success
• Faces competition in the multi-billion-dollar pre-workout supplement market
• Dependent on successful marketing and third-party manufacturing expansion

Insights

Biotech and Consumer Products Analyst

Aspire launches innovative sublingual pre-workout supplement with promising initial market reception, representing potential new revenue stream.

Aspire Biopharma's launch of BUZZ BOMB™ represents a strategic entry into the multi-billion-dollar pre-workout supplement market with a differentiated product offering. The company has demonstrated initial market traction by distributing 30,000 sample packs at two major fitness conventions with 70,000+ combined attendees, generating immediate consumer exposure.

The product's key competitive advantages include its sublingual delivery method, which enables faster absorption (<2 minutes vs traditional 20-30 minutes), precise caffeine dosing (50mg increments), and convenient single-use packaging. This positions BUZZ BOMB™ as a potential disruptor in a crowded but growing market segment.

From a business perspective, the company has established an e-commerce sales channel (buzzbomb.buzz) and appears to be pursuing a dual strategy: direct-to-consumer sales and potential licensing partnerships with established nutritional/supplement companies. Management's mention of "high margin potential" suggests favorable unit economics, though no specific revenue projections or pricing details were provided.

The endorsements from recognized fitness personalities like Bobby Maximus and Brandon Copeland provide initial credibility, though the commercial impact of these relationships remains to be proven. The company's stated plans to partner with additional athletes and influencers indicate a marketing-driven growth strategy typical for consumer supplements.

For Aspire, this product represents the commercial application of their "multi-faceted patent-pending supplement delivery technology," suggesting BUZZ BOMB™ may be the first in a potential portfolio of similarly delivered products. Without financial projections or current revenue contribution data, it's premature to quantify the potential impact on Aspire's overall financial performance.

• BUZZ BOMB™ is bringing its unique delivery technology benefits to the multi-billion-dollar pre-workout to help athletes and fitness enthusiasts maximize their performance potential

• 30,000 BUZZ BOMB™ sample packs of four 50mg stick packs in each flavor distributed to convention attendees

• Well-known fitness instructors, fitness celebrities, athletes, and influencers along with thousands of fitness enthusiasts and consumers sampled BUZZ BOMB™'s four bold flavors

• As part of its launch, Aspire plans on partnering with well-known athletes and influencers across fitness training and endurance sports to accelerate consumer awareness and uptake

• BUZZ BOMB™ is available for purchase at buzzbomb.buzz, the Company's new E-commerce website

ESTERO, FL / ACCESS Newswire / August 13, 2025 / Aspire Biopharma Holdings, Inc. (Nasdaq:ASBP) ("Aspire" or the "Company"), developer of a multi-faceted patent-pending supplement delivery technology, today announced the successful launch and distribution of over 30,000 BUZZ BOMB™ sample four-packs, its newsublingual pre-workout supplement, at FitCon and FitExpo, held August 1-3, in Salt Lake City and Anaheim, with an estimated combined attendance in excess of 70,000 people.

BUZZ BOMB™, featuring 50mg of caffeine and offered in four flavors (Tropical Fruit, Mixed Berry, Peach Mango, and Coffee Mocha), provides nearly instant energy, in easy-to-use small sublingual packets, which can be taken right before and during work out as needed. Unlike most pre-workout products that are mixed with water and taken well before a workout, BUZZ BOMB™ is sprinkled under the tongue right before or during a workout for immediate effect via direct delivery to the bloodstream.

BUZZ BOMB™ FitExpo Launch

Click here for BUZZ BOMB FitExpo Convention August 2-3, 2025 Video

BUZZ BOMB™ Testimonial from Leading Figures in the Fitness World

Bobby Maximus is a UFC fighter, Ju Jitsu Masters World Champion and fitness trainer. He has broken multiple power-endurance world records and is recognized as a leading figure in the fitness world. He starred in the recent feature film "Kill Shot" and is a best-selling Men's Health author and a regular contributor to "Men's Health" magazine (https://www.menshealth.com/author/214988/bobby-maximus/).

"In just about a minute, it feels like I drank a pre-workout 20 minutes ago."

"The taste… phenomenal! I really like that."

"I work out 2-3 times a day. One of the most inconvenient things is trying to time your pre workout drink 30 minutes before your workout. "

When I have a short window, I don't want to wait 30 minutes until it kicks in. The ability to just 'dump and go' with Buzz Bomb, is powerful. It's the convenience factor!

"I love the idea behind it! It helps me keep my caffeine intake down. Especially when you train 2 to 3 times a day."

"You cannot find another pre work with 50 mgs of caffeine… and it works! I love it!"

Brandon "MidWest Kong" Copeland (pictured above, third to the right) embodies the strength of a champion and the heart of a hero. A Brazilian Jiu-jitsu Black Belt, Copeland dominated the Mixed Martial Arts scene from 2005 to 2014, showcasing tenacity and skill. Initiating the "I Stopped The Bully" campaign in 2011, he became a beacon against bullying, inspiring youth across schools and detention centers. Copeland excelled in the fitness industry, breaking records like bench pressing 225 pounds 81 consecutive times. A published children's book author, he spreads messages of hope and community.

"I took the product! Let me say thank God! No heart flutter, no itchy sensation, no crash! I don't need the hard stuff anymore…feels absolutely great! I had a great workout as well!"

Commenting on the BUZZ BOMB™ launch, Kraig Higginson, Interim Chief Executive Officer of Aspire, said, "The launch and consumer response to BUZZ BOMB™ at two of the major fitness conventions, from booth activity, product sampling, feedback, interest from fitness experts and influencers, and potential licensing partners, exceeded all of our high expectations."

Higginson added, "With BUZZ BOMB™, we're raising the bar for ease of use, performance and value in the multi-billion-dollar caffeine category. We focused on creating a formula that is fast-absorbing and built for athletes, fitness enthusiasts and consumers who demand clean, effective fuel without unnecessary fillers or compromise. With online sales commencing August 1, we are now focused on increasing our marketing, expanding our third-party manufacturing capabilities, and preparing for further discussions with potential licensing partners in the nutritional and supplement space that can help us drive increased consumer awareness and accelerate our revenue potential for BUZZ BOMB™."

Consumers can purchase BUZZ BOMB™ online at buzzbomb.buzz

BUZZ BOMB™ Pre-workout Benefits:

• Speed - works nearly immediately (less than 2 minutes) vs. 20-30 minutes

• Convenience - easy to use single-use packets vs. mixing and measuring for beverages

• Energy management - use as needed to precisely manage caffeine intake (50mg increments)

• Single Safe Active Ingredient - well-known benefits and use of caffeine

• A clean manageable Energy Boost

• Low manufacturing & packaging costs - competitive pricing with high margin potential

Aspire's BUZZ BOMB™ - Sublingual nano technology delivers 50mg of caffeine rapidly to the body, bringing its unique benefits to the pre-workout market.

About Aspire Biopharma, Inc.

Headquartered in Estero, Fl., Aspire Biopharma has developed a patent-pending disruptive technology that can deliver supplements and drugs to the body rapidly and precisely with less negative impact to the system by going directly to the bloodstream and avoiding the gastrointestinal tract. For more information, please visit www.aspirebiolabs.com.

Safe Harbor Statement

Certain statements made in this communication are "forward-looking statements" within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may generally be identified by the use of words such as "estimate," "projects," "expects," "anticipates," "forecasts," "plans," "intends," "believes," "seeks," "may," "will," "would," "should," "future," "propose," "potential," "target," "goal," "objective," "outlook" and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements include, but are not limited to, statements regarding the financial position, business strategy and the plans and objectives of management for future operations. These statements are based on various assumptions, whether or not identified in this communication, and on the current expectations of Aspire's management and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as and must not be relied on by any investor as a guarantee, an assurance, a prediction or a definitive statement of fact or probability. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the control of the parties, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Aspire Biopharma Holdings, Inc.

Contact

PCG Advisory
Kevin McGrath
+1-646-418-7002
kevin@pcgadvisory.com

SOURCE: Aspire Biopharma Holdings, Inc.

View the original press release on ACCESS Newswire

FAQ

What is unique about Aspire Biopharma's (NASDAQ:ASBP) BUZZ BOMB pre-workout supplement?

BUZZ BOMB features a unique sublingual delivery technology that works in under 2 minutes (vs. 20-30 minutes for traditional pre-workouts), contains 50mg of caffeine, and comes in convenient single-use packets in four flavors.

How many BUZZ BOMB samples did Aspire Biopharma distribute at FitCon and FitExpo 2025?

Aspire distributed over 30,000 BUZZ BOMB sample four-packs at the conventions, which had a combined attendance exceeding 70,000 people.

Where can consumers purchase BUZZ BOMB pre-workout supplements?

BUZZ BOMB is available for purchase through the company's dedicated e-commerce website at buzzbomb.buzz.

What are the key benefits of Aspire Biopharma's BUZZ BOMB pre-workout supplement?

Key benefits include near-immediate effect (under 2 minutes), convenient single-use packets, precise caffeine management in 50mg increments, clean energy boost, and competitive pricing with high margin potential.

Which notable athletes have endorsed Aspire Biopharma's BUZZ BOMB?

Notable endorsements include Bobby Maximus, a UFC fighter and Ju Jitsu Masters World Champion, and Brandon 'MidWest Kong' Copeland, a Brazilian Jiu-jitsu Black Belt and former MMA fighter.