Strive Announces Acquisition of MSTR True North Inc. Appoints Jeff Walton as Chief Risk Officer & CEO of True North
Rhea-AI Summary
Strive (NYSE:ASST) has announced the strategic acquisition of MSTR True North Inc. in a cash transaction. The deal strengthens Strive's position in Bitcoin advocacy and digital capital markets. True North, a cash flow positive company, brings its media platform including the Investment Grade Bitcoin podcast to Strive's ecosystem.
As part of the acquisition, Jeff Walton, True North's founder, has been appointed as CEO of True North and Chief Risk Officer of Strive. True North's Ben Werkman will maintain his position on Strive's board of directors. The synergies from this acquisition are expected to enable platform expansion without additional costs through Strive's existing distribution channels.
Positive
- Acquisition is cash flow positive from day one
- Synergistic expansion possible without additional costs
- Strategic enhancement of Bitcoin advocacy and digital capital presence
- Leveraging existing distribution channels for True North media platform
Negative
- Cash expenditure for acquisition (though described as de minimis)
- Integration risks of merging media platforms and operations
News Market Reaction
On the day this news was published, ASST declined 27.97%, reflecting a significant negative market reaction. Argus tracked a peak move of +9.4% during that session. Argus tracked a trough of -38.7% from its starting point during tracking. Our momentum scanner triggered 99 alerts that day, indicating high trading interest and price volatility. This price movement removed approximately $1.11B from the company's valuation, bringing the market cap to $2.85B at that time. Trading volume was elevated at 2.5x the daily average, suggesting increased selling activity.
Data tracked by StockTitan Argus on the day of publication.
Dallas, TX, Sept. 16, 2025 (GLOBE NEWSWIRE) -- Strive, Inc. announces a strategic acquisition of MSTR True North Inc. (True North) in a de minimis cash transaction. True North is cash flow positive and the transaction synergies are expected to allow enhanced platform expansion without additional cost. This move cements Strive’s position at the forefront of Bitcoin advocacy in the new frontier of Digital Capital and Digital Credit.
As part of the acquisition, Strive has appointed True North founder Jeff Walton as Chief Executive Officer of True North and Chief Risk Officer of Strive. True North member Ben Werkman will continue to serve on Strive’s board of directors.
This transaction also marks a new expansionary era for the True North media platform, including its Investment Grade Bitcoin podcast and Bitcoin treasury thought leaders, by allowing True North to leverage distribution channels previously built by Asset Entities.
“Joining forces with Strive is the most exciting and rational path to amplify the True North megaphone and accelerate sustainable market development. We’re all in.”
- Jeff Walton
True North returns next week with Episode 39 on September 24th. Get ready.
About Strive
Strive is the first publicly traded asset management Bitcoin treasury company. The Company is focused on increasing Bitcoin per share to outperform Bitcoin over the long run.
Since launching its first ETF in August 2022, Strive Asset Management, LLC, a direct, wholly owned subsidiary of Strive and an SEC-registered investment adviser, has grown to manage over
Learn more at strive.com and follow the company on X at @strive.
Strive Media Contact:
media@strive.com
Investor Contact:
ir@strive.com
Cautionary Statement Regarding Forward-Looking Statements
Certain statements herein and the documents incorporated herein by reference may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Rule 175 promulgated thereunder, and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and Rule 3b-6 promulgated thereunder, which statements involve inherent risks and uncertainties. Such statements are often characterized by the use of qualified words (and their derivatives) such as “may,” “will,” “anticipate,” “could,” “should,” “would,” “believe,” “contemplate,” “expect,” “estimate,” “continue,” “plan,” “project,” “predict,” “potential,” “assume,” “forecast,” “target,” “budget,” “outlook,” “trend,” “guidance,” “objective,” “goal,” “strategy,” “opportunity,” and “intend,” as well as words of similar meaning or other statements concerning opinions or judgment of Strive or its management about future events. Forward-looking statements are based on assumptions as of the time they are made and are subject to risks, uncertainties and other factors that are difficult to predict with regard to timing, extent, likelihood and degree of occurrence, which could cause actual results to differ materially from anticipated results expressed or implied by such forward-looking statements.
Although Strive believes that its expectations with respect to forward-looking statements are based upon reasonable assumptions within the bounds of its existing knowledge of its business and operations, there can be no assurance that actual results of Strive will not differ materially from any projected future results expressed or implied by such forward-looking statements. Additional factors that could cause results to differ materially from those described above can be found in Strive’s most recent annual report on Form 10-K for the fiscal year ended December 31, 2024, quarterly reports on Form 10-Q, and other documents subsequently filed by Strive with the SEC. The actual results anticipated may not be realized or, even if substantially realized, they may not have the expected consequences to or effects on Strive. Investors are cautioned not to rely too heavily on any such forward-looking statements. Forward-looking statements speak only as of the date they are made and Strive undertakes no obligation to update or clarify these forward-looking statements, whether as a result of new information, future events or otherwise, except to the extent required by applicable law.
FAQ
What company did Strive (ASST) acquire in September 2025?
Who is Jeff Walton and what is his new role at Strive (ASST)?
How will the True North acquisition benefit Strive (ASST)?
What media assets are included in Strive's acquisition of True North?
When will True North's podcast resume after the Strive acquisition?
