Strive Announces Acquisition of MSTR True North Inc. Appoints Jeff Walton as Chief Risk Officer & CEO of True North
Strive (NYSE:ASST) has announced the strategic acquisition of MSTR True North Inc. in a cash transaction. The deal strengthens Strive's position in Bitcoin advocacy and digital capital markets. True North, a cash flow positive company, brings its media platform including the Investment Grade Bitcoin podcast to Strive's ecosystem.
As part of the acquisition, Jeff Walton, True North's founder, has been appointed as CEO of True North and Chief Risk Officer of Strive. True North's Ben Werkman will maintain his position on Strive's board of directors. The synergies from this acquisition are expected to enable platform expansion without additional costs through Strive's existing distribution channels.
Strive (NYSE:ASST) ha annunciato l'acquisizione strategica di MSTR True North Inc. in contanti. L'operazione rafforza la posizione di Strive nell'advocacy per Bitcoin e nei mercati di capitale digitali. True North, un'azienda con flussi di cassa positivi, porta la sua piattaforma di media, incluso il podcast Investment Grade Bitcoin, nell'ecosistema di Strive.
Nell'ambito dell'acquisizione, Jeff Walton, fondatore di True North, è stato nominato CEO di True North e Chief Risk Officer di Strive. Ben Werkman di True North manterrà il proprio posto nel consiglio di amministrazione di Strive. Si prevedono sinergie da questa acquisizione che permetteranno l'espansione della piattaforma senza costi aggiuntivi attraverso i canali di distribuzione esistenti.
Strive (NYSE:ASST) ha anunciado la adquisición estratégica de MSTR True North Inc. en efectivo. El acuerdo fortalece la posición de Strive en la defensa de Bitcoin y en los mercados de capital digital. True North, una empresa con flujo de caja positivo, aporta su plataforma de medios, incluido el podcast Investment Grade Bitcoin, al ecosistema de Strive.
Como parte de la adquisición, Jeff Walton, fundador de True North, ha sido nombrado CEO de True North y Director de Riesgo (Chief Risk Officer) de Strive. Ben Werkman de True North mantendrá su puesto en la junta directiva de Strive. Se esperan sinergias de esta adquisición que permitirán la expansión de la plataforma sin costos adicionales a través de los canales de distribución existentes.
Strive (NYSE:ASST)가 현금 거래로 MSTR True North Inc.를 전략적으로 인수했다고 발표했습니다. 이 거래는 비트코인 옹호 및 디지털 자본 시장에서 Strive의 입지를 강화합니다. 현금 흐름이 양호한 True North는 미디어 플랫폼(Investment Grade Bitcoin 팟캐스트 포함)을 Strive 생태계에 가져옵니다.
인수의 일부로 True North의 창립자 Jeff Walton은 True North의 CEO 및 Strive의 Chief Risk Officer로 임명되었습니다. True North의 Ben Werkman은 Strive 이사회에서의 자리를 유지합니다. 이번 인수로 얻는 시너지는 Strive의 기존 유통 채널을 통해 추가 비용 없이 플랫폼 확장을 가능하게 할 것으로 기대됩니다.
Strive (NYSE:ASST) a annoncé l'acquisition stratégique de MSTR True North Inc. en espèces. L'opération renforce la position de Strive dans le plaidoyer pour le Bitcoin et les marchés de capitaux numériques. True North, une entreprise à flux de trésorerie positif, apporte sa plateforme médiatique, y compris le podcast Investment Grade Bitcoin, dans l'écosystème de Strive.
Dans le cadre de l'acquisition, Jeff Walton, le fondateur de True North, a été nommé PDG de True North et Directeur des risques de Strive. Ben Werkman de True North conservera son siège au conseil d'administration de Strive. Les synergies issues de cette acquisition devraient permettre l'expansion de la plateforme sans coûts supplémentaires via les canaux de distribution existants.
Strive (NYSE:ASST) hat die strategische Übernahme von MSTR True North Inc. in bar angekündigt. Der Deal stärkt Strives Stellung in der Bitcoin-Befürwortung und digitalen Kapitalmärkten. True North, ein Unternehmen mit positivem Cashflow, bringt seine Medienplattform einschließlich des Podcasts Investment Grade Bitcoin in das Strive-Ökosystem ein.
Im Rahmen der Übernahme wurde Jeff Walton, Gründer von True North, zum CEO von True North und Chief Risk Officer von Strive ernannt. Ben Werkman von True North behält seinen Sitz im Strive-Aufsichtsrat. Die Synergien aus dieser Übernahme sollen eine Plattform-Erweiterung ohne zusätzliche Kosten über Strives bestehende Vertriebswege ermöglichen.
أعلنت Strive (NYSE:ASST) عن الاستحواذ الاستراتيجي على MSTR True North Inc. نقدًا. الصفقة تعزز موقع Strive في دعم البيتكوين وأسواق رأس المال الرقمية. True North، وهي شركة ذات تدفقات نقدية إيجابية، تجلب منصتها الإعلامية بما فيها بودكاست Investment Grade Bitcoin إلى نظام Strive الإيكولوجي.
كجزء من الاستحواذ، تم تعيين Jeff Walton، مؤسس True North، كمدير تنفيذي لـ True North وكـ Chief Risk Officer في Strive. سيبقي Ben Werkman من True North مقعده في مجلس إدارة Strive. من المتوقع أن تتيح التعاقبات الناتجة عن الاستحواذ توسيع المنصة دون تكاليف إضافية من خلال قنوات التوزيع الحالية لـ Strive.
Strive（NYSE:ASST）宣布以现金方式战略收购 MSTR True North Inc.。此交易加强 Strive 在比特币倡导与数字资本市场的地位。True North 是一家现金流为正的公司，将其媒体平台（包括 Investment Grade Bitcoin 播客）引入 Strive 的生态系统。
作为收购的一部分，True North 创始人 Jeff Walton 将被任命为 True North 的 CEO 以及 Strive 的首席风险官（Chief Risk Officer）。True North 的 Ben Werkman 将继续担任 Strive 董事会成员。此次收购预计将通过 Strive 现有的分销渠道在不产生额外成本的情况下实现平台扩张所产生的协同效应。
- Acquisition is cash flow positive from day one
- Synergistic expansion possible without additional costs
- Strategic enhancement of Bitcoin advocacy and digital capital presence
- Leveraging existing distribution channels for True North media platform
- Cash expenditure for acquisition (though described as de minimis)
- Integration risks of merging media platforms and operations
Dallas, TX, Sept. 16, 2025 (GLOBE NEWSWIRE) -- Strive, Inc. announces a strategic acquisition of MSTR True North Inc. (True North) in a de minimis cash transaction. True North is cash flow positive and the transaction synergies are expected to allow enhanced platform expansion without additional cost. This move cements Strive’s position at the forefront of Bitcoin advocacy in the new frontier of Digital Capital and Digital Credit.
As part of the acquisition, Strive has appointed True North founder Jeff Walton as Chief Executive Officer of True North and Chief Risk Officer of Strive. True North member Ben Werkman will continue to serve on Strive’s board of directors.
This transaction also marks a new expansionary era for the True North media platform, including its Investment Grade Bitcoin podcast and Bitcoin treasury thought leaders, by allowing True North to leverage distribution channels previously built by Asset Entities.
“Joining forces with Strive is the most exciting and rational path to amplify the True North megaphone and accelerate sustainable market development. We’re all in.”
- Jeff Walton
True North returns next week with Episode 39 on September 24th. Get ready.
About Strive
Strive is the first publicly traded asset management Bitcoin treasury company. The Company is focused on increasing Bitcoin per share to outperform Bitcoin over the long run.
Since launching its first ETF in August 2022, Strive Asset Management, LLC, a direct, wholly owned subsidiary of Strive and an SEC-registered investment adviser, has grown to manage over
Learn more at strive.com and follow the company on X at @strive.
Strive Media Contact:
media@strive.com
Investor Contact:
ir@strive.com
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Certain statements herein and the documents incorporated herein by reference may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Rule 175 promulgated thereunder, and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and Rule 3b-6 promulgated thereunder, which statements involve inherent risks and uncertainties. Such statements are often characterized by the use of qualified words (and their derivatives) such as “may,” “will,” “anticipate,” “could,” “should,” “would,” “believe,” “contemplate,” “expect,” “estimate,” “continue,” “plan,” “project,” “predict,” “potential,” “assume,” “forecast,” “target,” “budget,” “outlook,” “trend,” “guidance,” “objective,” “goal,” “strategy,” “opportunity,” and “intend,” as well as words of similar meaning or other statements concerning opinions or judgment of Strive or its management about future events. Forward-looking statements are based on assumptions as of the time they are made and are subject to risks, uncertainties and other factors that are difficult to predict with regard to timing, extent, likelihood and degree of occurrence, which could cause actual results to differ materially from anticipated results expressed or implied by such forward-looking statements.
Although Strive believes that its expectations with respect to forward-looking statements are based upon reasonable assumptions within the bounds of its existing knowledge of its business and operations, there can be no assurance that actual results of Strive will not differ materially from any projected future results expressed or implied by such forward-looking statements. Additional factors that could cause results to differ materially from those described above can be found in Strive’s most recent annual report on Form 10-K for the fiscal year ended December 31, 2024, quarterly reports on Form 10-Q, and other documents subsequently filed by Strive with the SEC. The actual results anticipated may not be realized or, even if substantially realized, they may not have the expected consequences to or effects on Strive. Investors are cautioned not to rely too heavily on any such forward-looking statements. Forward-looking statements speak only as of the date they are made and Strive undertakes no obligation to update or clarify these forward-looking statements, whether as a result of new information, future events or otherwise, except to the extent required by applicable law.
FAQ
What company did Strive (ASST) acquire in September 2025?
Who is Jeff Walton and what is his new role at Strive (ASST)?
How will the True North acquisition benefit Strive (ASST)?
What media assets are included in Strive's acquisition of True North?
When will True North's podcast resume after the Strive acquisition?
