Asure Launches AsureCentral to Its Reseller Network, Extending Its Unified Platform to 85,000 More Employers

Asure sees a wider potential audience for its recruiting, time and attendance, and benefits solutions through resellers.

Rhea-AI Summary

Asure Software (ASUR) launched AsureCentral for its reseller network and brought its first resellers live on the platform.

AsureCentral was previously available only to approximately 30,000 direct-employer clients, representing more than 300,000 employees. Asure’s resellers serve more than 85,000 employer clients representing more than 1.5 million employees; those clients are not all on the platform yet. AsureCentral brings the company’s payroll and HR solutions together with shared sign-on and user management. Additional resellers will move onto the platform following the launch.

Positive

• Minor pointFirst resellers are live on AsureCentral, extending availability beyond direct-employer clients.
• Minor point. Forward-looking: it has not happened yet and may not happen.Asure sees a wider potential audience through resellers serving more than 85,000 employers.

Negative

• None.

Argus Sep 29 session

-0.91% close to close Open Argus

Details

News Market Reaction – ASUR

On Sep 29, the day this news came out, ASUR closed 0.91% below the previous close.

Data tracked by StockTitan Argus for the Sep 29 session.

Key Figures

Reseller employers served: More than 85,000 employers Reseller employees served: More than 1.5 million employees Direct-employer clients: Approximately 30,000 clients +1 more

Reseller employers served

More than 85,000 employers

Reseller network receiving access to AsureCentral

Reseller employees served

More than 1.5 million employees

Employees represented by the reseller network

Direct-employer clients

Approximately 30,000 clients

Existing AsureCentral availability before the reseller launch

Direct-employer employees

More than 300,000 employees

Existing AsureCentral availability before the reseller launch

Key Terms

single sign-on, user provisioning, role-based access, multi-factor authentication

4 terms

single sign-on technical

"It combines single sign-on, user provisioning, and role-based access"

Single sign-on is a technology that lets a person log in once and then access multiple applications or systems without re-entering credentials, like using one key that opens every door in a building. For investors, it matters because it can reduce IT support costs, speed employee workflows and improve user experience, while also concentrating cybersecurity risk and affecting compliance posture—factors that influence operational efficiency and potential liability.

user provisioning technical

"single sign-on, user provisioning, and role-based access"

User provisioning is the process IT teams use to create, manage and remove people’s digital accounts and access rights across a company’s systems and applications. It ensures the right employees, contractors or partners can access the data and tools they need while preventing unauthorized access, like giving and later revoking keys to different rooms in a large building. Investors care because strong provisioning affects operational security, regulatory compliance and the risk of costly breaches or downtime.

role-based access technical

"user provisioning, and role-based access with payroll"

Role-based access is a way companies control who can see or change information by giving employees digital ‘keys’ tied to their job duties—so accountants, managers and engineers each get different levels of access. Investors care because it reduces the risk of data breaches, fraud, regulatory fines and operational mistakes; good controls protect company value and make compliance and internal audits easier to verify.

multi-factor authentication technical

"role-based security and multi-factor authentication protecting sensitive payroll"

A security method that requires users to prove their identity in two or more different ways before accessing accounts or systems, such as combining a password with a one-time code sent to a phone or a fingerprint. For investors, it reduces the risk of unauthorized access to sensitive accounts, lowers chances of fraud or data breaches, and helps protect a company’s financials and reputation—similar to needing both a key and a fingerprint to open a safe.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Launch brings single sign-on, user provisioning, and every Asure solution together in one platform for resellers serving more than 85,000 employers and 1.5 million employees

AUSTIN, Texas, Sept. 29, 2026 (GLOBE NEWSWIRE) -- Asure Software, Inc. (Nasdaq: ASUR), a provider of payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure, launched AsureCentral to its reseller network at its annual reseller training event last week and took its first resellers live on the platform. AsureCentral is the platform where all of Asure’s solutions come together. It combines single sign-on, user provisioning, and role-based access with payroll, tax, HR, recruiting, time and attendance, benefits, and Luna AI in one environment for resellers and the employers they serve.

Until now, AsureCentral was available only to Asure’s approximately 30,000 direct-employer clients, representing more than 300,000 employees. Asure’s resellers serve more than 85,000 employer clients representing more than 1.5 million employees. Opening AsureCentral to that network substantially expands the addressable market for the platform and for Asure’s recruiting, time and attendance, and benefits solutions, where separate logins had added friction to adoption alongside payroll. Additional resellers will move onto the platform following the launch.

“Our reseller network reaches nearly three times as many employers and five times as many employees as our direct business, but separate application experiences made it harder to bring the full breadth of Asure to those clients,” said Pat Goepel, Chairman and CEO of Asure. “AsureCentral is not just a single sign-on. It’s how a reseller sets up users, manages access, and delivers payroll, HR, time, recruiting, benefits, and AI to every client from one platform. Every Asure solution lives there, so each reseller we bring onto AsureCentral extends the reach of everything we build.”

For resellers, AsureCentral provides one place to provision and manage users across every Asure solution their clients use, for every client they serve, with role-based security and multi-factor authentication protecting sensitive payroll and HR data. Resellers can white-label the experience with their own logo in the platform header. Inside each client, employers, managers, and employees get a view built around their role: employees manage their own pay and HR records, managers handle approvals such as time off and timecards, and administrators see across payroll, HR, time, and recruiting. For resellers that use multiple providers today, having Asure’s full range of solutions in one platform gives them a practical reason to consolidate client relationships on Asure.

Luna AI is embedded in AsureCentral to help employers, managers, and employees get answers and complete payroll and HR tasks within their workflows. Employees can get help with pay and HR questions, while managers and administrators can see items that need attention, including exceptions and approvals.

About Asure Software

Asure (Nasdaq: ASUR) provides payroll and HR solutions for employers and enterprise payroll tax and treasury infrastructure for large organizations. For employers, Asure’s platform covers payroll, HR, recruiting, time and attendance, benefits, and compliance — delivered through AsureCentral, its connected platform, or through AsureWorks, its managed services offering for employers who prefer to outsource the work entirely. For large enterprises, Asure’s payroll tax and treasury infrastructure handles multi-jurisdiction tax filing, funding, and money movement, integrating with platforms including Workday, Oracle, and SAP. For more information, visit www.asuresoftware.com.

Investor Relations Contact

Patrick McKillop
Vice President, Investor Relations
Asure
617-335-5058
patrick.mckillop@asuresoftware.com

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many employers does Asure Software’s AsureCentral reseller network serve?

Asure’s reseller network serves more than 85,000 employer clients representing more than 1.5 million employees. The first resellers are live on AsureCentral, with additional resellers to move onto the platform following the launch.