Asure Software Strengthens Innovation Leadership through Strategic AI Partnership with AWS

Rhea-AI Summary

Asure Software (NASDAQ: ASUR) has announced a strategic AI partnership with Amazon Web Services (AWS) to enhance its Human Capital Management (HCM) software solutions. The collaboration, highlighted on AWS's machine learning blog, focuses on implementing advanced AI technologies, particularly through the integration of Amazon Q in QuickSight.

The partnership initially demonstrates improvements in call center operations, but aims to expand into multiple areas including:

• Predictive HR analytics
• Intelligent workforce management
• Personalized employee engagement platforms
• Advanced compliance monitoring
• Automated payroll processes

Asure's CTO, Yasmine Rodriguez, emphasized that this collaboration enables the company to explore and rapidly deploy AI-powered solutions that will reshape the HCM landscape, focusing on delivering enhanced insights, increased productivity, and operational efficiencies.

Positive

• Strategic partnership with AWS enhances technological capabilities
• Integration of advanced AI tools like Amazon Q in QuickSight
• Featured on AWS's machine learning blog, indicating strong partnership

Negative

• No immediate financial impact or metrics provided
• Implementation timeline and specific benefits not quantified

AUSTIN, Texas, March 25, 2025 (GLOBE NEWSWIRE) -- Asure Software (NASDAQ: ASUR), a leading provider of Human Capital Management (HCM) software solutions, today highlighted exciting innovations emerging from its strategic partnership with Amazon Web Services (AWS), focused on leveraging advanced AI technologies and services. This collaboration underscores Asure’s commitment to driving transformative advances in HR and payroll solutions through artificial intelligence.

Highlighted recently on AWS’s prominent machine learning blog, this partnership showcases how the integration of generative AI tools, such as Amazon Q in QuickSight, opens the door to groundbreaking possibilities across numerous business functions. While the current focus demonstrates a transformative shift in call center operations, the broader vision of this collaboration extends well beyond customer support. Future innovations made possible through generative AI and AWS services include predictive HR analytics, intelligent workforce management, personalized employee engagement platforms, and advanced compliance monitoring.

“Partnering closely with AWS allows Asure to explore, experiment, and quickly deploy AI-powered solutions that will fundamentally redefine the Human Capital Management landscape,” said Yasmine Rodriguez, CTO at Asure. “With AWS’s advanced tools and infrastructure, we're not just addressing today’s challenges—we're laying the groundwork for tomorrow’s opportunities in AI-driven business innovation.”

Asure and AWS are dedicated to exploring the vast potential of generative AI, aiming to empower businesses with unprecedented insights, increased productivity, and significant operational efficiencies. Future possibilities include automating complex payroll processes, creating dynamic compliance monitoring systems, and delivering highly personalized HR experiences at scale.

“This partnership with AWS significantly enhances our ability to innovate and adapt quickly,” continued Rodriguez. “Generative and agentic AI is poised to revolutionize every aspect of human capital management, and we are thrilled to be at the forefront of this exciting technological shift.”

To explore the full scope of potential applications and insights from this innovative partnership, visit: https://aws.amazon.com/blogs/machine-learning/asures-approach-to-enhancing-their-call-center-experience-using-generative-ai-and-amazon-q-in-quicksight/

About Asure

Asure (NASDAQ: ASUR) provides cloud-based Human Capital Management (HCM) software solutions that assist organizations of all sizes in streamlining their HCM processes. Asure's suite of HCM solutions includes HR, payroll, time and attendance, benefits administration, payroll tax management, and talent management. The company's approach to HR compliance services incorporates AI technology to enhance scalability and efficiency while prioritizing client interactions. For more information, please visit www.asuresoftware.com. 

Contact Information:
Patrick McKillop 
Vice President, Investor Relations
617-335-5058
patrick.mckillop@asuresoftware.com

FAQ

What is the purpose of Asure Software's partnership with AWS?

The partnership aims to leverage advanced AI technologies to transform HR and payroll solutions, initially focusing on call center operations with plans to expand into predictive analytics, workforce management, and compliance monitoring.

How will ASUR's AI integration affect its call center operations?

ASUR is implementing Amazon Q in QuickSight to enhance call center experience, though specific operational improvements are not detailed in the announcement.

What future innovations are planned through ASUR's AWS partnership?

Future innovations include automated payroll processes, dynamic compliance monitoring systems, predictive HR analytics, and personalized HR experiences at scale.

How is ASUR implementing generative AI in its HCM solutions?

ASUR is utilizing AWS's infrastructure and tools, particularly Amazon Q in QuickSight, to deploy AI-powered solutions across various business functions.