Asustek Computer Stock Price, News & Analysis

ASUS (ASUUY) unveiled its latest product lineup at Computex 2025, showcasing new AI-enabled devices across three main categories. The ProArt P16 laptop, starting at $2,499.99, features AMD Ryzen AI 9 HX 370 processor and NVIDIA RTX 5070 GPU, targeting creative professionals. The Chromebook series includes the CX34 (from $399.99), CX14, and CX15 models (from $219.99), offering enhanced performance with Intel processors and Google AI features. The Expert Series business solutions include the ExpertBook B5 (from $1,569.99) with Intel Core Ultra processors, ExpertBook B1 (from $959.99), and ExpertCenter P500 Mini Tower ($1,099.99), all featuring advanced security features and AI capabilities for business users.

ASUS (ASUUY) has launched its new Chromebook CX14/CX15 series in the US, featuring eco-conscious design and Chromebook Plus options. The series includes models priced from $219.99 to $429.00, available at major retailers. Key features include:

- Intel processors up to Core N355 - Eco-friendly design with 30% recycled plastic and EPEAT Climate+ certification - Available in Fabric Blue, Pure Grey, and Misty Grey with durable finishes - FHD displays with up to 87% screen-to-body ratio - Military-grade durability (MIL-STD-810H) - Easy serviceability with tool-free battery replacement

The Chromebook Plus variant offers enhanced performance and includes a 12-month Google One AI Premium plan, featuring Gemini Advanced, 2TB cloud storage, and AI-powered tools. The laptops are now available through Best Buy, Costco, Walmart, and Amazon, with in-store availability expected in Q2 2025.

ASUS has unveiled new desktop and all-in-one PCs for the U.S. market, expanding its ExpertCenter and V-Series portfolios. The lineup includes:

The ExpertCenter D7 SFF, featuring Intel Core i7-14700 processors, 8.6L form factor, and EPEAT Gold certification. The ExpertCenter P500 and V500 Mini Towers offer Intel Core H-series processors in 15L chassis, incorporating up to 65% post-consumer recycled plastic.

New all-in-one PCs include the V400 Series (24- and 27-inch models) for home users, featuring FHD NanoEdge touchscreens, Wi-Fi 7, and Dolby Atmos audio. The P400 Series targets business users with enhanced security features like TPM 2.0 and facial recognition.

All models emphasize sustainability, AI-powered productivity, and modern connectivity. Products will be available through various retailers including Micro Center and Costco starting April 2025.

ASUS has launched its 'Design You Can Feel' exhibition at Milan Design Week 2025, running from April 8-13 at Galleria Meravigli. The exhibition showcases the company's design philosophy through interactive exhibits featuring their latest products.

A key highlight is the 'Willful Wonder' installation by Studio INI, featuring AI-powered interactive panels made with ASUS's proprietary Ceraluminum™ material. The exhibition demonstrates the brand's innovative approach to design, incorporating AI and nature-inspired materials.

ASUS also announced a -edition Zenbook Signature Edition series featuring Ceraluminum™, a patented technology that offers triple the fracture toughness of anodized aluminum while maintaining lightweight properties. The series will include Zenbook S14, S16, and A14 models, with release dates to be announced.

ASUS Republic of Gamers (ROG) has started shipping its next-generation gaming laptops featuring NVIDIA GeForce RTX 50 Series GPUs, following their CES 2025 unveiling and February pre-orders. The lineup includes:

The ROG Strix SCAR 16/18 features Intel Core Ultra 9 275HX, up to RTX 5090 GPU, 64GB DDR5 RAM, 2TB PCIe Gen4 SSD, and a 2.5K mini-LED display with 240Hz refresh rate. The ROG Strix G18 comes with Intel Core Ultra 9 275HX, up to RTX 5080 GPU, 32GB DDR5 RAM, and advanced cooling technology.

The ultra-portable Zephyrus G14 and G16 feature AMD Ryzen AI 9 HX 370 and Intel Core Ultra 9 285H respectively, with up to RTX 5090 GPUs. Both models offer OLED displays, advanced cooling systems, and Co-Pilot+ PC features. The laptops will be available through major retailers throughout April and May 2025.

ASUS has announced new configurations of the Zenbook A14 and Zenbook S14 laptops, exclusively available at Best Buy in the United States. The Zenbook A14 (UX3407), priced at $999.99, features a Snapdragon X Plus processor, 70Wh battery with up to 32 hours of battery life, and is the first ASUS laptop with an all-Ceraluminum build, weighing only 2.4lbs.

The Zenbook S14 (UX5406), priced at $1,599.99, comes with an Intel Core Ultra 7 258V processor, 32GB RAM, 1TB SSD, and a 72Wh battery. Both models feature ASUS Lumina OLED displays, with the S14 offering a 3K 120Hz screen. The devices will be available in early Q2 2025, with the A14 in Zabriskie Beige and S14 in Zumaia Gray.

ASUS has announced the global debut of four Signature Edition Zenbook S models at Milan Design Week 2025, featuring the innovative Ceraluminum™ technology. The new material combines aluminum's lightness with ceramic's durability, offering three times higher fracture toughness than anodized aluminum while being 100% environmentally responsible.

The new Zenbook S models, which are Copilot+ PCs, come equipped with the latest AI-enabled Intel® Core™ Ultra processor, CNC milling, an ultra-slim chassis, a dedicated Windows Copilot key, and ASUS Lumina OLED display. The exhibition, titled 'Design You Can Feel,' will run from April 8-13, 2025, at Galleria Meravigli in Milan, featuring interactive installations by Studio INI.

ASUS announced its participation in Milan Design Week 2025, scheduled for April 8-13 at Galleria Meravigli. The exhibition, titled 'Design You Can Feel', will showcase the company's design philosophy and latest innovations, including the new Zenbook lineup.

The event will feature a commissioned installation by Studio INI, creating an interactive sculpture demonstrating ASUS' proprietary Ceraluminum™ material - a fusion of metal and ceramic properties. The exhibition will highlight various ASUS laptop series including ProArt, Adol, Vivobook, and ROG ACRONYM with hands-on experiences.

A key highlight will be the unveiling of four exclusive -edition ASUS Zenbook S models featuring Ceraluminum™ designs inspired by natural landscapes. This Milan exhibition follows successful stops in Shanghai and London, continuing ASUS' global design tour.

ASUS unveiled its new AI-powered product lineup at CES 2025, focusing on making AI technology more accessible. The company introduced several Copilot+ PCs, including the Zenbook A14, the world's lightest Copilot+ PC weighing under 2.5lbs, featuring Snapdragon X Series processors and up to 32 hours of battery life.

Key launches include the Vivobook 14/16 series starting at $699.99, offering enhanced productivity with Snapdragon X processors, and the revolutionary Zenbook DUO featuring dual 14-inch 3K OLED touchscreens, priced at $1,699.99. The company also presented new ExpertBook business laptops and V Series desktops.

Most new products will be available for purchase between January and Q1 2025 through the ASUS Store and various retailers. The launch aligns with ASUS's vision of 'Ubiquitous AI' and demonstrates its transformation into a comprehensive AI company.