ASUS "Design You Can Feel" Exhibition Opens at Milan Design Week 2025
ASUS has launched its 'Design You Can Feel' exhibition at Milan Design Week 2025, running from April 8-13 at Galleria Meravigli. The exhibition showcases the company's design philosophy through interactive exhibits featuring their latest products.
A key highlight is the 'Willful Wonder' installation by Studio INI, featuring AI-powered interactive panels made with ASUS's proprietary Ceraluminum™ material. The exhibition demonstrates the brand's innovative approach to design, incorporating AI and nature-inspired materials.
ASUS also announced a -edition Zenbook Signature Edition series featuring Ceraluminum™, a patented technology that offers triple the fracture toughness of anodized aluminum while maintaining lightweight properties. The series will include Zenbook S14, S16, and A14 models, with release dates to be announced.
ASUS ha lanciato la sua esposizione 'Design You Can Feel' alla Milan Design Week 2025, che si svolgerà dal 8 al 13 aprile presso la Galleria Meravigli. L'esposizione mette in mostra la filosofia di design dell'azienda attraverso esposizioni interattive che presentano i loro ultimi prodotti.
Un punto saliente è l'installazione 'Willful Wonder' dello Studio INI, che presenta pannelli interattivi alimentati da intelligenza artificiale realizzati con il materiale proprietario di ASUS, Ceraluminum™. L'esposizione dimostra l'approccio innovativo del marchio al design, incorporando intelligenza artificiale e materiali ispirati alla natura.
ASUS ha anche annunciato una serie in edizione limitata Zenbook Signature Edition che utilizza Ceraluminum™, una tecnologia brevettata che offre una resistenza alla rottura tripla rispetto all'alluminio anodizzato, mantenendo al contempo proprietà leggere. La serie includerà i modelli Zenbook S14, S16 e A14, con date di rilascio che saranno annunciate.
ASUS ha lanzado su exposición 'Design You Can Feel' en la Milan Design Week 2025, que se llevará a cabo del 8 al 13 de abril en la Galleria Meravigli. La exposición muestra la filosofía de diseño de la empresa a través de exhibiciones interactivas que presentan sus últimos productos.
Un aspecto destacado es la instalación 'Willful Wonder' del Studio INI, que presenta paneles interactivos impulsados por inteligencia artificial fabricados con el material patentado de ASUS, Ceraluminum™. La exposición demuestra el enfoque innovador de la marca hacia el diseño, incorporando inteligencia artificial y materiales inspirados en la naturaleza.
ASUS también anunció una serie en edición limitada Zenbook Signature Edition que utiliza Ceraluminum™, una tecnología patentada que ofrece tres veces la resistencia a la fractura del aluminio anodizado, manteniendo al mismo tiempo propiedades ligeras. La serie incluirá los modelos Zenbook S14, S16 y A14, con fechas de lanzamiento que se anunciarán.
ASUS는 Milan Design Week 2025에서 'Design You Can Feel' 전시회를 개최했습니다. 이 전시는 4월 8일부터 13일까지 Galleria Meravigli에서 열리며, 회사의 디자인 철학을 최신 제품을 포함한 인터랙티브 전시를 통해 선보입니다.
주요 하이라이트는 Studio INI의 'Willful Wonder' 설치 작품으로, ASUS의 독점 소재인 Ceraluminum™으로 제작된 AI 기반의 인터랙티브 패널이 특징입니다. 이 전시는 AI와 자연에서 영감을 받은 소재를 통합한 브랜드의 혁신적인 디자인 접근 방식을 보여줍니다.
ASUS는 또한 Ceraluminum™을 특징으로 하는 한정판 Zenbook Signature Edition 시리즈를 발표했습니다. 이 특허 기술은 양극산화 알루미늄보다 세 배 더 높은 파손 강도를 제공하면서도 가벼운 특성을 유지합니다. 이 시리즈에는 Zenbook S14, S16 및 A14 모델이 포함되며, 출시 날짜는 추후 발표될 예정입니다.
ASUS a lancé son exposition 'Design You Can Feel' lors de la Milan Design Week 2025, qui se déroulera du 8 au 13 avril à la Galleria Meravigli. L'exposition met en avant la philosophie de design de l'entreprise à travers des expositions interactives présentant ses derniers produits.
Un point fort est l'installation 'Willful Wonder' du Studio INI, qui présente des panneaux interactifs alimentés par l'intelligence artificielle fabriqués avec le matériau exclusif d'ASUS, Ceraluminum™. L'exposition démontre l'approche innovante de la marque en matière de design, intégrant l'IA et des matériaux inspirés de la nature.
ASUS a également annoncé une série en édition limitée Zenbook Signature Edition utilisant Ceraluminum™, une technologie brevetée qui offre trois fois la résistance à la rupture de l'aluminium anodisé tout en maintenant des propriétés légères. La série comprendra les modèles Zenbook S14, S16 et A14, dont les dates de sortie seront annoncées ultérieurement.
ASUS hat seine Ausstellung 'Design You Can Feel' auf der Milan Design Week 2025 eröffnet, die vom 8. bis 13. April in der Galleria Meravigli stattfindet. Die Ausstellung zeigt die Designphilosophie des Unternehmens durch interaktive Exponate mit ihren neuesten Produkten.
Ein Highlight ist die Installation 'Willful Wonder' des Studio INI, die interaktive Panels zeigt, die mit der KI-gesteuerten Technologie aus dem proprietären Material Ceraluminum™ von ASUS hergestellt wurden. Die Ausstellung demonstriert den innovativen Ansatz der Marke im Design, der KI und von der Natur inspirierten Materialien integriert.
ASUS kündigte auch eine limitierte Zenbook Signature Edition Serie an, die Ceraluminum™ verwendet, eine patentierte Technologie, die dreimal so viel Bruchfestigkeit wie anodisiertes Aluminium bietet und gleichzeitig leichte Eigenschaften beibehält. Die Serie wird die Modelle Zenbook S14, S16 und A14 umfassen, deren Veröffentlichungstermine noch bekannt gegeben werden.
- Introduction of innovative Ceraluminum™ technology with superior durability
- Launch of premium Zenbook Signature Edition series with advanced materials
- Demonstration of AI integration capabilities in product design
- Release date for Signature Edition collection remains unannounced
An interactive sensory experience: "Willful Wonder", a bespoke installation by Studio INI
A highlight of the exhibition is Studio INI's bespoke installation titled "Willful Wonder," designed by Nassia Inglessis. This interactive piece features wing-like panels composed of an aluminum honeycomb infused with ASUS's proprietary material, Ceraluminum™. The panels respond dynamically to visitor presence, mimicking nature's sensitivity and mirroring Zenbook's slim silhouette. Touching the wings feeds data into an AI model, creating visualizations of human interactions. "Willful Wonder" symbolizes the union of humans and technology, embodying ASUS's commitment to AI, innovative design, and nature-inspired materials in crafting high-performing, lightweight, and beautiful devices.
ASUS Design Thinking: The Inside Story
The exhibition will showcase the latest ASUS products and the design stories behind them through playful interactive exhibits. It will encourage users to feel the lightness, duality, slimness, and sleekness of the ASUS Zenbook, the fragrance of the Adol, the outdoor functionality of ProArt, and the unique style of ROG.
The exhibit delves into the heart of brand's design philosophy and allows visitors to experience the company's latest innovations firsthand. ASUS embraces a human-centered approach that prioritizes user needs and experiences. The designs are not only aesthetically pleasing but also intuitive, practical, and meaningful.
ASUS Zenbook Ceraluminum™ Signature Edition
ASUS is set to unveil a remarkable limited-edition series celebrating the iconic Zenbook line and its groundbreaking Ceraluminum™ material. This patented technology, created by ceramizing aluminum, boasts a fracture toughness three times higher than anodized aluminum while remaining remarkably lightweight, forms the chassis of the Zenbook S14, S16, and A14, showcasing innovation and engineering excellence. Each signature edition device is more than just a color variation—it is a testament to the commitment ASUS has to sustainability and innovative design. The release date for the Signature Edition collection is to be announced.
Learn more about ASUS Ceraluminum™ by watching The making of Ceraluminum™ videos and visiting the ASUS Zenbook website.
Design You Can Feel
Galleria Meravigli
Via Gaetano Negri 6, 20123
April 8 to 13, 2025
10:00AM to 6:00PM daily
Media Contact:
Joy Yu
Joy1_Yu@asus.com
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SOURCE ASUSTek Computer INC.
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