eCargo and McPherson’s Forge Distribution Partnership to Grow A’kin Product Line in China
Key Highlights
-
An exclusive distribution partnership agreement was signed between beauty and health retailer McPherson’s and eCargo, a retail and eCommerce partner for brands looking to grow in the
Asia market. eCargo will be responsible for end-to-end supply chain services, distribution, marketing and sales as well as eCommerce operations, to accelerate the growth of A’kin inChina - Australian made and owned, A’kin has been pioneering natural skincare and haircare products for over 20 years, providing pure, high quality and effective natural beauty products that are inspired by Australia’s diverse natural landscapes and harness the power of its rich botanical nutrients
-
eCargo will expand McPherson’s distribution network through cross-border online channels in mainland
China , as well as online and offline distribution channels inHong Kong &Macau - Operations and management of McPherson’s flagship Tmall Global online store will transition to eCargo, to better tap into more than half a billion Chinese consumers on the platform
- Agreement is for a 12-month term with an option to extend on an annual basis
Commenting on the partnership, eCargo Holdings’ Chief Executive Officer
“eCargo has developed a strong niche in rapidly growing brands with an existing presence in
“The Chinese beauty market represents a key strategic growth initiative for McPherson’s, and partnering with a group that has the right skills and capabilities to help execute on this strategy is a critical step in our growth aspirations in Asia.”
About eCargo
eCargo
eCargo is headquartered in
About McPherson’s Limited
McPherson’s, established in 1860, is a leading supplier of Health, Wellness and Beauty products in
McPherson’s owns a diversified portfolio of market leading brands, including Manicare,
_______________________
1 Source: https://www.statista.com/outlook/cmo/beauty-personal-care/skin-care/china
View source version on businesswire.com: https://www.businesswire.com/news/home/20230201006129/en/
Corporate Marketing:
eCargo
jesseLun@ecargo.com
+852 2233 2721
Investor Relations (
Automic Markets
eric.kuret@automicgroup.com.au
+61 417 311 335
Source: eCargo