Aterian Receives 2025 Genesys Orchestrators Innovation Award
Aterian (Nasdaq: ATER), a consumer products company, has been awarded the Orchestrators Innovation Award from Genesys at the Xperience2025 event. The recognition highlights Aterian's successful implementation of AI and cloud solutions in customer experience management.
Through collaboration with Genesys and Amplix, Aterian achieved significant operational improvements, including a 65% reduction in total cost of ownership, 30% stronger SLA performance during peak seasons, and 5-20% improvement in talk time across brands. The company successfully integrated voice and chat channels while maintaining efficiency without increasing headcount.
Aterian (Nasdaq: ATER), azienda di prodotti di consumo, ha ricevuto l'Orchestrators Innovation Award da Genesys durante l'evento Xperience2025. Il riconoscimento premia l'implementazione efficace di soluzioni cloud e di intelligenza artificiale nella gestione dell'esperienza cliente.
Grazie alla collaborazione con Genesys e Amplix, Aterian ha ottenuto miglioramenti operativi significativi, tra cui una riduzione del 65% del costo totale di proprietà, una migliore performance SLA del 30% nei periodi di picco e un miglioramento del tempo di conversazione del 5-20% tra i vari brand. L'azienda ha integrato con successo i canali voce e chat mantenendo l'efficienza senza aumentare l'organico.
Aterian (Nasdaq: ATER), una empresa de productos de consumo, ha sido galardonada con el Orchestrators Innovation Award por Genesys en el evento Xperience2025. El reconocimiento destaca la implementación exitosa de soluciones en la nube y de inteligencia artificial en la gestión de la experiencia del cliente.
Mediante la colaboración con Genesys y Amplix, Aterian logró mejoras operativas significativas, incluyendo una reducción del 65% en el costo total de propiedad, un 30% de mejora en el cumplimiento de SLA durante las temporadas pico y una mejora del 5-20% en el tiempo de conversación entre sus marcas. La compañía integró con éxito los canales de voz y chat manteniendo la eficiencia sin aumentar la plantilla.
Aterian (Nasdaq: ATER)는 소비재 기업으로서 Xperience2025 행사에서 Genesys로부터 Orchestrators Innovation Award를 수상했습니다. 이번 수상은 고객 경험 관리를 위한 클라우드 및 인공지능 솔루션의 성공적 도입을 인정한 것입니다.
Genesys 및 Amplix와의 협업을 통해 Aterian은 운영상 큰 개선을 이뤄냈으며, 총 소유비용 65% 감소, 성수기 동안 SLA 성과 30% 향상, 브랜드별로는 통화 시간 5–20% 개선을 달성했습니다. 또한 인력 증가 없이 음성 및 채팅 채널을 성공적으로 통합하며 효율성을 유지했습니다.
Aterian (Nasdaq: ATER), entreprise de produits de consommation, a reçu l'Orchestrators Innovation Award de la part de Genesys lors de l'événement Xperience2025. Cette distinction met en avant la mise en œuvre réussie de solutions cloud et d'intelligence artificielle pour la gestion de l'expérience client.
En collaboration avec Genesys et Amplix, Aterian a obtenu des améliorations opérationnelles significatives, notamment une réduction de 65% du coût total de possession, une performance SLA supérieure de 30% pendant les périodes de pointe et une amélioration de 5 à 20% du temps de conversation entre les marques. L'entreprise a intégré avec succès les canaux voix et chat tout en maintenant l'efficacité sans augmentation des effectifs.
Aterian (Nasdaq: ATER), ein Konsumgüterunternehmen, wurde auf der Xperience2025-Veranstaltung von Genesys mit dem Orchestrators Innovation Award ausgezeichnet. Die Ehrung würdigt die erfolgreiche Einführung von Cloud- und KI-Lösungen im Customer-Experience-Management.
Durch die Zusammenarbeit mit Genesys und Amplix erzielte Aterian erhebliche operative Verbesserungen, darunter eine 65%ige Reduzierung der Total Cost of Ownership, eine 30% stärkere SLA-Leistung in Spitzenzeiten und eine 5–20%ige Verbesserung der Gesprächszeiten über die Marken hinweg. Das Unternehmen integrierte erfolgreich Sprach- und Chatkanäle und hielt dabei die Effizienz ohne Personalaufstockung aufrecht.
- 65% reduction in total cost of ownership through CX transformation
- 30% improvement in SLA performance during seasonal peaks
- 5-20% improvement in talk time across brands
- Successfully launched voice support without headcount increase
- None.
Insights
Aterian's AI-powered CX transformation delivers significant cost savings and efficiency gains while strengthening customer relationships.
Aterian's recognition with the Genesys Orchestrators Innovation Award highlights the company's successful integration of AI into its customer experience operations. The implementation details reveal substantial operational improvements that directly impact the bottom line.
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Their ability to reduce email handle times while simultaneously launching voice support without increasing headcount demonstrates how effectively they've leveraged AI to scale operations. The
What's particularly notable is Aterian's strategic approach—rebuilding their CX foundation by unifying systems, embedding intelligent automation, and empowering agents with AI copilots. This comprehensive transformation enables them to handle more complex interactions across multiple channels while improving key metrics, creating a sustainable competitive advantage in customer experience delivery.
Company Honored as Global Innovator in Customer Experience
SUMMIT, N.J. and NASHVILLE, Tenn., Sept. 10, 2025 (GLOBE NEWSWIRE) -- Aterian, Inc. (Nasdaq: ATER), a consumer products company, proudly announced that it received an Orchestrators Innovation Award from Genesys®, a global cloud leader in AI-powered experience orchestration. Aterian was honored at Xperience2025, an annual event sponsored by Genesys where industry leaders, technology enthusiasts and professionals come together to explore the latest in customer experience innovation, AI and cloud solutions.
“We are honored to receive this award from Genesys, recognizing Aterian’s dedication to innovation in technology, AI, and customer experience,” said Roi Zahut, Aterian’s Chief Technology Officer. “Our brands are built around the home, one of the most personal spaces in people’s lives. With AI, we are scaling across every channel, handling tens of thousands of customer interactions with empathy, and turning those moments into measurable business results.”
Aterian collaborated with Genesys and Amplix to rebuild its CX foundation to unify systems, embed intelligent automation, and empower agents with AI copilots. This CX transformation led to a
Mr. Zahut concluded, "Regardless of whether a human or AI addresses their problem, customers ultimately care about feeling heard and being valued. We are delivering genuine care at scale, and building brand loyalty in every interaction."
About Aterian, Inc.
Aterian, Inc. (Nasdaq: ATER) a consumer products company that builds and acquires leading e-commerce brands across multiple categories, including home and kitchen appliances, health and wellness, and air quality devices. The Company sells across the world’s largest online marketplaces, including Amazon, Walmart, and Target as well as its own direct-to-consumer websites. Aterian’s brands include Mueller Living, PurSteam, hOmeLabs, Squatty Potty, Healing Solutions, and Photo Paper Direct. To learn more, visit www.aterian.io.
Forward Looking Statements
All statements other than statements of historical facts included in this press release that address activities, events or developments that we expect, believe or anticipate will or may occur in the future are forward-looking statements including, in particular, the success of our technology and customer service initiatives and the expected impact to our financial results and customer retention, our ability to scale our e-commerce presence, reach new audiences, and elevate our brand profile. These forward-looking statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties and other factors, all of which are difficult to predict and many of which are beyond our control and could cause actual results to differ materially and adversely from those described in the forward-looking statements. These risks include, but are not limited to, those related to our ability to continue as a going concern, the effect of tariffs and other costs on our results, our ability to continue to operate following our reduction in workforce, our ability to meet financial covenants with our lenders, our ability to maintain and to grow market share in existing and new product categories; our ability to continue to profitably sell the SKUs we operate; our ability to maintain Amazon’s Prime badge on our seller accounts or reinstate the Prime badge in the event of any removal of such badge by Amazon; our ability to create operating leverage and efficiency when integrating companies that we acquire, including through the use of our team’s expertise, the economies of scale of our supply chain and automation driven by our platform; those related to our ability to grow internationally and through the launch of products under our brands and the acquisition of additional brands; those related to consumer demand, our cash flows, financial condition, forecasting and revenue growth rate; our supply chain including sourcing, manufacturing, warehousing and fulfillment; our ability to manage expenses, working capital and capital expenditures efficiently; our business model and our technology platform; our ability to disrupt the consumer products industry; our ability to generate profitability and stockholder value; international tariffs and trade measures; inventory management, product liability claims, recalls or other safety and regulatory concerns; reliance on third party online marketplaces; seasonal and quarterly variations in our revenue; acquisitions of other companies and technologies and our ability to integrate such companies and technologies with our business; our ability to continue to access debt and equity capital (including on terms advantageous to the Company) and the extent of our leverage; and other factors discussed in the “Risk Factors” section of our most recent periodic reports filed with the Securities and Exchange Commission (“SEC”), all of which you may obtain for free on the SEC’s website at www.sec.gov.
Although we believe that the expectations reflected in our forward-looking statements are reasonable, we do not know whether our expectations will prove correct. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof, even if subsequently made available by us on our website or otherwise. We do not undertake any obligation to update, amend or clarify these forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.
Investor Contact:
The Equity Group
Devin Sullivan, Managing Director
dsullivan@theequitygroup.com
Conor Rodriguez, Associate
crodriguez@theequitygroup.com
FAQ
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